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How to reach younger consumers: 9 legacy brands adapting for new audiences

Sprout Social

Every generation has a different relationship with social , but regardless of age, there are some common factors all ages are looking for from brands: responsiveness, authenticity and entertaining content. But at the end of the day, everyone is seeking brand authenticity.

Brands 108
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5 Times Brands Used User-Generated Content to Build Inclusivity

Pixlee

As many as 70% of millennials will buy from one brand over another based on the diversity that’s represented in its ad content. One of the most effective ways to diversify your content organically is through user-generated content (UGC). Inclusivity needs to be not only a goal in marketing but a priority. .

UGC 56
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How Pixlee Improves Your Email Performance With User-Generated Content

Pixlee

The best way to break through your audience’s content fatigue and aversion to sales-y marketing is to feature user-generated content in your emails. Because user-generated content resonates with customers in a way that traditional marketing images never will. Quickly Curate The Best Content For Each Email Type.

UGC 98
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15 Innovative Brands Using Technology to Power Their Content

Pixlee

Top brands are leading the way by utilizing the latest technology to market their content. With so many ways to craft value-added experiences with content, brands need to choose the best investments to maximize conversions and sales. The apparel company uses AI for purposes that extend beyond product innovation. Under Armour.

UGC 59
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How Brands Can Collect Higher-Quality UGC

Pixlee

Consistently creating authentic, relevant, and engaging content on a regular basis can be challenging. User-generated content (UGC) can help solve the content lull. However, the content your users produce may be less-than-optimal by your brand standards. Utilize a Direct Uploader. Run a Contest.

UGC 92
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How To Forecast Creative Needs for Ecommerce

Pixlee

As your ecommerce business grows, so too will your need for creative content and talent. Creative” content includes the efforts of your marketers, influencers, and any other creative who contributes to your organization’s success. Invest in Community-Driven Marketing. Community isn’t just a buzzword in marketing.

UGC 75
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7 Brands With a Killer Social Media Campaign

Later

In this blog post, we highlight 7 brands with awesome social media campaigns to inspire your content strategy in 2021: . 7 Social Media Campaign Ideas to Inspire Your Strategy in 2021: Knix ’s Community-building. 1: Knix’s Community-building Campaign. Want to easily find and curate user-generated content for your feed?