Social Media Today

MAY 15, 2024

The platform formerly known as Twitter is seemingly still struggling to get its business back on track.

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Discount Platform Twitter 178

Ignite Social Media

MAY 13, 2024

In today’s fast-paced digital landscape, social media has become a battleground for brands. Reactive social media strategy, the art of responding quickly and effectively to real-time events and conversations, can make or break a brand’s reputation. At Ignite Social Media, we understand the importance of being proactive and responsive on social channels.

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Social Media Strategy Tips Loyalty 154

Social Media Today

MAY 12, 2024

Reels longer than 90 seconds often don't have the same reach as shorter content, according to IG.

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Instagram Content 204

Jon Loomer

MAY 12, 2024

Image generation is coming to Facebook ads… Meta made a big announcement that several AI-generated enhancements are coming to ads. The most impactful are a couple of features related to Image Generation. You can view the announcement here. The Updates There are two primary new features… 1. AI-Generated Backgrounds: Submit an image and AI can generate cool backgrounds for it. 2.

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Skills Resources Features Advertising 105

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Bill Hartzer

MAY 15, 2024

The ZBD Gen Z Gamer Study, released today, offers a captivating glimpse into the world of 18-25-year-olds and their relationship with gaming, brands, and Bitcoin. Conducted with over 2,000 Gen Z gamers in the US, this comprehensive survey unveils crucial insights for brands, advertisers, game developers, and publishers eager to tap into this dynamic demographic.

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Brands Authentication Study Influencer 88

Convince & Convert

MAY 9, 2024

Here’s a bit of trivia to use with your non-marketing friends: the word podcast comes from the combination of two words: iPod + broadcast. The former is in reference to the early 2000s Apple music device that has unfortunately already met its demise by being discontinued from production. Unlike iPods, podcasts have grown into a steady channel that brands and creators continue to invest budget in for both production and sponsorship costs as part of their marketing plans.

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Brands Apple Cost Advertising 115

Jon Loomer

MAY 11, 2024

A few days ago, I saw this message at the top of my Audiences page: Detailed targeting exclusions will be removed on June 28th, 2024. The exclusions you already added will still work, but you’ll need to remove them to use a saved audience with any new ad sets. Like most advertisers, I found this news surprising, but not completely unexpected. It didn’t seem completely inconsistent with something Meta might do. “Sent In Error” And then SearchEngineland released an article

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Sprout Social

MAY 15, 2024

When you think of a social media manager’s job, you probably picture them planning and posting content all day. But there’s much more to the job description. That clever LinkedIn or eye-catching Instagram post? Social media managers brainstormed those ideas, wrote captions, designed visuals, researched hashtags and scheduled posts for the best engagement.

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Social Media Social Media Management Sentiment Collaboration 87

Audiense

MAY 14, 2024

Stop wasting time and money targeting the wrong audiences. Learn how to detect if your audience targeting is off, and how to fix it.

How To 94

How To Strategy 94

Convince & Convert

MAY 16, 2024

In a world where confidence in marketing strategies is scarce and economic uncertainties loom large, small businesses are on a quest for resilience, seeking to fortify their marketing efforts amidst the relentless pressures of running a business. The Current State of SMB Marketing , a new research study Ascend2 completed with Constant Contact , uncovered many insights into how SMBs think about marketing and where they need the most assistance.

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Small Business Research Marketing Compete 82

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A beginner's guide to social media automation tools and getting automation right.

Social Media

Social Media Today

MAY 12, 2024

Ten more regions, including several EU countries, will now be able to access IG's creator collaboration database.

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Instagram Collaboration 170

Jon Loomer

MAY 16, 2024

Have you noticed this, too? The typical guru Meta ads strategy follows a similar playbook. It’s super complicated, requiring you to create lots of ad sets and ads, segment your targeting, duplicate this and that, turn this off and this on, and generally micromanage your ads. You understand why this is, right? Complicated Isn’t Better The assumption is that complicated is better and more sophisticated.

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Bill Hartzer

MAY 9, 2024

Deloitte’s latest research, “ 2023 Creator Economy in 3D ,” reveals a pivotal shift in consumer behavior and brand engagement. According to the study, a striking 60% of consumers are more likely to engage with a brand that aligns with a content creator they trust. This insight underscores the growing influence of the creator economy, where personal connections and authenticity reign supreme.

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Engagement Brands Loyalty Influencer 78

Sprout Social

MAY 9, 2024

When singer Shay Lia showed off her vivacious dance moves during Kaytrandas’ iconic Boiler Room set in 2013, she dazzled audiences and quickly became a meme. Over a decade later, people still reminisce and rave over the viral moment. As the creator economy grows, today’s landscape resembles a dance floor. The brands are the DJs, guiding the tone of the party with music (products) while consumers are the crowd.

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Industry Influencer Trends Marketing 75

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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Social Media

Amy Porterfield

MAY 14, 2024

Listen on… The motto that’s been encouraging me to be more authentic and vulnerable with my audience. Have you ever found yourself just about to make a post […] The post #679: Strategic Vulnerability: How I Share Online About My Life & Business appeared first on Amy Porterfield | Online Marketing Expert.

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Authentication Marketing Brands Content 62

Social Media Today

MAY 15, 2024

Snapchat’s “Three E’s” approach aims to ensure marketers are focused on the right elements.

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Campaign How To Marketing 148

WebInKnow

MAY 12, 2024

Last week, just a few hours after its release, I wrote about Apple’s soul crushing, creator destroying video CRUSH , an ad released to launch the new iPad Pro. The next day, Apple apologized for its misstep.

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Apple Video iPad Case Study 57

Koka Sexton

MAY 10, 2024

1. What are the best lead generation tools for startups on a budget? Lead generation for startups, particularly those with The post Essential Lead Generation Strategies for Startup Marketers appeared first on Koka Sexton.

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Startup Strategy Marketing Tools 52

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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Social Media

Keyhole.co

MAY 9, 2024

Hashtags are not just for Instagram and TikTok, they are also great for your LinkedIn posts. Just like on other platforms, using hashtags categorizes your content, making it easier for your posts to reach their intended audience. That being said, picking a bunch of hashtags at random and sprinkling them through your posts isn’t going to cut the mustard.

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Hashtag LinkedIn How To Analytics 52

Amy Porterfield

MAY 9, 2024

Listen on… Mastering the art of interviewing, optimizing your online marketing, and scaling your business in record time with Nathan Chan Let me ask you something – have […] The post #678: Building a Digital Empire: Expert Insights from Nathan Chan of Foundr Magazine appeared first on Amy Porterfield | Online Marketing Expert.

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Marketing 62

Social Media Today

MAY 14, 2024

Snapchat says that its implemented a range of initiatives to combat drug related activity in the app.

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Activities 153

WebInKnow

MAY 16, 2024

Several hours ago, Samsung released a remarkable video response to the recent Apple CRUSH video. The text at the end “Creativity cannot be crushed” wonderfully trolls Apple. This is a great example of Newsjacking.

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Apple Video Examples Case Study 52

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Learn the 10 worst social media marketing mistakes and how to avoid them.

Social Media

Writtent Blog

MAY 13, 2024

Many people find it difficult to create good hints for ChatGPT. They can open the chatbot and type something simple like “Write catchy content for my website about energy efficient homes.” But in the end, they usually receive banal answers, for example: “Welcome to our website. We have first-class, energy-efficient homes.” That content won’t convince anyone because it doesn’t take into account the key elements that make a ChatGPT copywriting prompts work well.The main components of a

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Marketing Statistics Research Energy 40

ProBlogger

MAY 9, 2024

The post 5 Ways to Write Faster appeared first on ProBlogger. Running a business is a time suck of epic proportion. Planning, administration, product development, sales, delivery, email, bookkeeping, social media, marketing. It takes time. Throw in a family and you flit from demand to crisis without a moment to reheat that cup of tea you made three hours ago.

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Exercises Publishing Types Blogger 49

Amy Porterfield

MAY 16, 2024

Listen on… Reclaiming your valuable time by efficiently and efficiently releasing high-quality content. If you’re just starting to build your online business, want to be the go-to expert […] The post #680: Experiencing Content Creation Burnout? 5 Powerful Strategies I Swear By appeared first on Amy Porterfield | Online Marketing Expert.

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Strategy Content Marketing System 52

Social Media Today

MAY 14, 2024

Reddit's 'Ask Me Anything' sessions are among the most popular elements of the app.

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Reddit 163

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Social Media

Tweaklibrary

MAY 14, 2024

Simulation games for Android provide a realistic experience that allows users to imitate a variety of real-life tasks or settings. From city construction and corporate management to farming, flying planes, and even living alternate lives, these games encourage creativity, strategy, and fun. With diverse options on the Google Play Store, there’s something to suit every interest and preference.

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Price Construction Training Skills 20

Oktopost

MAY 12, 2024

On social media, many messages are amplified. While social media enables B2B marketers to promote their brands and be heard, it also empowers audiences, who are quick to voice their opinions. 69% of B2B buyers will share their poor customer experiences on social media or online review platforms. One negative comment might be inconsequential, but small mistakes can lead to big problems.

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Company Social Media Guidelines B2B 62

ProBlogger

MAY 15, 2024

The post 5 Ways I Use Habits to Stay Creative and Productive When Working From Home appeared first on ProBlogger. Folks, you’ll know today’s guest contributor author Gretchen Rubin from her bestselling books on happiness, habits, and human nature, her inspiring talks, and her popular daily blog GretchenRubin.com. Gretchen also shares practical, manageable advice on her podcast Happier With Gretchen Rubin.

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Products Exercises Class Meeting 32

Bill Hartzer

MAY 13, 2024

In a landmark decision last Thursday, a federal court dismissed a lawsuit brought by X against Bright Data, a leading public web data company, underlining the principle that public web data does not belong to any single entity and should remain accessible for public use. The dismissal, delivered by U.S. District Judge William Alsup, supports the notion that allowing social media companies exclusive control over public web data could lead to the formation of “information monopolies,”

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Data Guidelines Analysis Small Business 88

Social Media Today

MAY 14, 2024

Instagram’s bringing Notes to more places in the app.

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