Waxing UnLyrical

MARCH 6, 2015

Digital skills proved to be the weakest competencies for survey respondents. ” I’m pretty sure that if such a survey were conducted anywhere in the world, the results would be similar. The majority of respondents (76%) indicated that they still spend some or most of their time working on media relations. #6

Social Media 100

Social Media Compete Skills Consultant 100

Waxing UnLyrical

MARCH 11, 2015

You can’t properly attribute sales or awareness to communications using baseline analytics from Google or Facebook or Twitter. or long surveys with low-compliance, you can see that incorporating thoughtful interaction to customer touch points can give you really strong measurement of the customer life cycle.

Metrics 100

Metrics How To Discount Analytics 100

Waxing UnLyrical

JULY 30, 2015

A6 My least favorite IC measurement tactic: reader response surveys (which only measure what your readers think). Bad objectives, wrong measurement. A6: Not measuring outcomes; measuring outputs such as clicks, likes, etc. You won’t want to miss this chat, so please save the date ( RSVP to the event , it will help!)

Yammer 100

Yammer Consultant Proposal Journal 100

Waxing UnLyrical

AUGUST 10, 2011

PR evaluation: In the past two years alone the growth of social networks and social media usage has seen the rise and rise of measurement and analytics. Being able to manage and align engagement with communication efforts internally and externally will only help add value to your audiences and demonstrate results.

Skills 188

Skills Communities Issues Education 188

Waxing UnLyrical

AUGUST 15, 2011

The other day I read that higher education consulting firm, Noel-Levitz, found that more than three-quarters of students and parents it surveyed never or only rarely read blogs on college websites. I manage a blog for a mid-sized Canadian University.

Study 178

Study Committee Metrics Education 178

Waxing UnLyrical

JULY 26, 2018

You can get qualitative feedback from prospects and clients via focus groups, surveys, one-on-one interviews or any other method where you are presenting the audience with questions to which they can reply. Getting qualitative data. Qualitative data is based on getting people’s opinions to questions you ask them. Getting quantitative data.

Campaign 165

Campaign Content How To SEO 165

Waxing UnLyrical

DECEMBER 9, 2015

In a survey of 900 social media users , 19 percent of the respondents said they would unfollow a brand on Facebook if it posted too often. Followerwonk is a Twitter analytics tool. It’s wonderful how automation can keep your social accounts up and running even when you’re away. Disclosure: I write for the DrumUp Blog.). Followerwonk.

Social Media 100

Social Media Tweetdeck Strategy Airlines 100