Adam Sherk

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The Best Social Media Analytics Tools for Publishers

Adam Sherk

What are the best tools for publishers looking to track social media activity at the content level? There are a lot of options for social monitoring, tracking and analytics, with prices ranging from free to very expensive. Real-Time Analytics. Chartbeat Publishing. But here are a few that are a good fit for publishers.

Analytics 240
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The Best Free Tools for Twitter Analytics

Adam Sherk

I got good response to my post on Facebook analytics tools so I thought I’d do something similar for Twitter. Twitter Web Analytics. Topsy Social Analytics. Topsy’s Social Analytics tool offers a good way to trend and compare mentions and replies for up to three profiles: (click on the image to enlarge).

Analytics 241
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My Top Posts of 2011 on SEO, PR and Social Media for Publishers

Adam Sherk

Beyond Facebook Insights: Useful Facebook Analytics Tools. Is Using Facebook Comments Good for Publishers? The post on Facebook analytics tools did well considering I just published it last week. In checking out Google Analytics one thing I like about my top 10 is there were multiple paths to success.

SEO 119
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My Top Posts of 2012 on Inbound Marketing and Audience Development

Adam Sherk

Here are my top 10 posts of 2012 by pageviews: The Best Free Tools for Twitter Analytics. Beyond Facebook Insights: Useful Facebook Analytics Tools. 8 Social Media Questions Publishers Should Be Asking Themselves. SEO Metrics for Publishers: How are You Tracking and Measuring Success? 5 Ways that Social Media Impacts SEO.

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The Best Tools for Keyword Research, Competitive Analysis and Trending Topics

Adam Sherk

And now that the vast majority of keyword referral data in analytics tools is “not provided” or “keyword unavailable” it’s one of the best available sources. For additional suggestions see my post on social media analytics tools for publishers. Social Mention: Trends.

Analysis 241
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A Simple Workflow for Keyword Research for Content Planning

Adam Sherk

Mining keyword research, analytics and competitive data to identify new evergreen content opportunities does not always get the attention it deserves from busy editorial teams, despite this being an area with considerable upside for publishers. Site Analytics (Omniture SiteCatalyst, Google Analytics, etc.). Google Trends.

Research 183
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The Best Free (or Cheap) Tools for Blogger and Influencer Outreach

Adam Sherk

For publishers it typically involves identifying users that are sharing, discussing and linking to content from your brands and their competitors, and about specific topics. You can also use Topsy Analytics to compare profiles, domains or keywords and see what content has received the most links. Klout and Kred. Pinterest Tools.

Blogger 196