Webbiquity SMM

JUNE 10, 2014

Though Duluth is smallish metro area of roughly 100,000 population, the event attracted twice as many attendees as some similar events in larger cities, with speakers from around the country. Among the first group of morning breakout sessions was “Using Social Media Analytics To Define ROI KPIs.”

Conference 196

Conference Social Media SEO Marketing 196

Convince & Convert

APRIL 28, 2010

Look to Yelp and Forums When you get beyond social networks, the heaviest concentration of influential impressions is on ratings and reviews sites (32%), followed by discussion boards/forums at 29%. I also think this would pair great with a recent white paper by White Horse called the TIME Method. Good stuff.

Social Media 147

Social Media Strategy Influencer Social CRM 147

Webbiquity SMM

NOVEMBER 5, 2012

“95% of journalists use search engines…89% of journalists use blogs and 65% use social networks for story research.” ” And there’s much more, including several useful lists such as analytics tools, “20 different content types” and “sources of news to curate.”

Review 190

Review Press Release SEO Engineering 190

Convince & Convert

MARCH 23, 2010

Humanize Your Blog Remember, it’s a blog not a white paper, and a key differentiator is personality. If you have complementary resources like an Ebook, email newsletter, events or otherwise, make sure those are easy for first-time visitors to find as well. Pay attention to your statistics with regard to calls to actions.

Social Media 119

Social Media Strategy Consultant RSS 119

Oktopost

JUNE 9, 2020

Social networks tend to prioritize meaningful interactions between people over branded content which doesn’t spark back and forth conversations. Employee advocacy can be one of the most effective ways to build your employer branding strategy and leverage it to get your social recruiting the boost it needs to reach the best talent.

B2B 144

B2B Survey ROI Metrics 144

Webbiquity SMM

DECEMBER 19, 2017

At our best, we are data conductors – maestros who can stand in front of our analytics dashboards like conductors stand in front of their orchestras, leading our data feeds through our campaigns and strategies, skillfully balancing the different inputs to create something truly artful.” Social Media Marketing Trends.

B2B 293

B2B Trends Analysis Marketing 293

Buzz Marketing for Technology

JULY 24, 2008

Crane (1972) first described the loosely-affiliated but highly interactive networks of scientists as "invisible colleges." A key technology decision for these projects is whether to emphasize asynchronous technologies such as bulletin boards, or invest time and energy into synchronous events such as online symposia.

Communities 180

Communities Sample Samples Project 180

Webbiquity SMM

AUGUST 26, 2010

In the sequel to her post above, Ching Ya provides recommendations such as rewarding loyal supporters, leveraging your other social networks and integrating Facebook social plugins with your website in order to build a Facebook fan base. “The average user is connected to 60 pages, groups and events.

Advertising 215

Advertising Facebook Marketing B2B 215