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Social Media Intelligence: What It Is & Why You Need It

Hootsuite

Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today. For example, marketers looking to leverage social data intelligence might track Instagram, Facebook, and Twitter conversations to measure sentiment around their brand or products. New to data analysis?

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Top AI use cases in marketing to elevate your 2024 strategy

Sprout Social

AI-powered insights, coupled with predictive analytics, automatically suggest relevant products and services based on past user interactions to increase campaign targeting and performance. Social media measurement Social performance analytics have become a critical part of a brand’s overall strategy.

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Everything You Need to Know About Ecommerce Chatbots in 2022

Hootsuite

This is because ecommerce chatbots can: Answer FAQs. Answer FAQs. FAQ chatbots can answer questions, and push customers to the next step in their user journey. Hootsuite’s Heydey , automates customer FAQs, order tracking questions, and general customer support. Data and analytics. Engage customers. Automate sales.

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Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today. Dark social media, or dark traffic, isn’t easily tracked by traditional analytics tools. Dark social impacts your analytics Past studies estimated dark social was responsible for as much as 84% of all referral traffic.

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A 7-step checklist for the perfect product launch (using the power of social media)

Sprout Social

Dive deeper below, then download our product launch checklist template to ensure you’re ready to say, “We have lift-off.”. Your coffee shop is launching a new seasonal blend and you want to identify your biggest competitors and the sentiment around them. Prepare FAQ answers. Position your product. Set your launch goals.

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8 Facebook Marketing Strategies For Small Business To Increase Engagement & Sales

Keyhole.co

You can also use certain Facebook analytics tools to obtain a comprehensive view of how well your ads are working to drive traffic, post engagement, and sales. Maybe you’ve even started creating content for your online visitors, including blog posts, downloadable guides, and FAQs. And let your followers see you doing it!

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Salesforce Social Studio Sunset: Everything You Need to Know

Hootsuite

We recommend downloading your data from Social Studio soon to make migrating easier. Hootsuite analytics allow you to watch hundreds of metrics, see how you’re performing against competitors, and track your team’s performance in the Hootsuite dashboard. Here are a few more of the top features you’ll find in Hootsuite Analytics.