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Conversational analytics: How to use social listening for brand insights

Sprout Social

Within these tools, conversational analytics harnesses the power of customer conversations and discussions by identifying and tracking hidden brand insights. What is conversational analytics? What are the benefits of conversational analytics? Here is a closer look at the key benefits.

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21 of the Best Social Media Analytics Tools for 2024

Hootsuite

Busy social marketers need effective social media analytics tools to focus their efforts. What are social media analytics tools? Social media analytics tools are apps and dashboards that allow you to gather information about your social media performance and your audience.

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How to use AI analytics for targeted business decisions

Sprout Social

Enter AI analytics. In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence. What is AI analytics? What is the difference between AI analytics and traditional analytics?

Analytics 120
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How to analyze customer reviews for brand insights

Sprout Social

In a world where star ratings can make or break a brand, review analysis is your north star. To conduct review analysis effectively, you need to focus on the right platforms and choose the right review analysis tool. What is review analysis? Why should brands carry out review analysis? Let’s take a closer look.

Review 131
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45 of the Best Social Media Analytics Tools

agora pulse

We’ve culled the best social media analytics tools to save you the time and pain of sifting through everything out there. With the right social media analytics tools, you can collect and evaluate meaningful data and help your company or clients make smarter decisions. Social Media Analytics Defined. Google Analytics.

Analytics 179
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The Ultimate Sprout Social Review: Here’s What You Need to Know ?

Ignite Social Media

In this comprehensive review, we’ll break down all of the features of this platform and help you decide if it’s the right fit for you. Contact Views – Users can access shared customer records, conversation history, and customizable Contact Views. . A brief conversation to assess what Sprout can do to help your social strategy.

Review 156
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Best Practices For Integrating Email Marketing & Social Media Analytics

Keyhole.co

Imagine you’re the marketing director of a mid-sized company tasked with increasing your email open rates and conversion rates. However, integrating email marketing with social media analytics can change the game. Improved targeting Integrating social media analytics with email marketing enables better targeting.