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Is Your Business Ready For Mobile Marketing?

yMarketingMatters

Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS, social media, and apps. Mobile use is disrupting the way people engage with brands. And if we don’t optimize for mobile?

Mobile 140
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The Best, and Worst, Social Media Analytics Platforms

Ignite Social Media

The analytics tools behind some of the most popular social media platforms can be surprisingly limited. With an increasing number of businesses using social media for marketing, many platform analytics leave something to be desired. Further, the analytics interface is pretty user friendly.

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Time Spent on Mobile Apps Totals 76% of Time Spent Watching TV

The Realtime Report

Mobile device users are spending more and more time on mobile apps, according to a new report from mobile app analytics firm Flurry. US consumers spent an average of 127 minutes on mobile apps per day, a gain of 35% year-over-year. Time spent in mobile apps now totals 76% of time spent watching television.

Mobile 173
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This Week in Social Media – 7/24/2013

Social Media Marketing

Facebook’s Q2 earnings show mobile growth, U.S. customers love to complain on Twitter, Flipboard makes users’ magazines available on the Web, the CIPR issues guidance on social media measurement, the mix of journalism and marketing needed in brand newsrooms, the royal fuss over real-time marketing and more, it''s This Week in Social Media.

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The Shape-Shifting Reality Of Shopping

Twist Image

They''re worried about their Web strategy, their mobile strategy, their social media strategy and so on. By looking at channels like Twitter and Instagram , one could argue that the mobile experience is actually superior to that of the Web-based one. We live in a world where brands are still thinking in digital ghettos.

comScore 101
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Is your business easy to find for local and mobile searchers.

Saying It Social

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Is your business easy to find for local and mobile searchers? That would be the 20% of internet users whose searches are related to location and according to comScore, in March Google had 14.3 billion local queries.

Mobile 135
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7 Tips to Optimize Your Social Media Conversions

Sprout Social

We know how powerful social media can be for branding. But there’s another side of social media that’s equally important–converting social media followers into leads or customers. Social media conversions are the ultimate sign of success for marketers. Split Test Social Media Posts.