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How to Successfully Digitize Events During COVID-19

Waxing UnLyrical

While I didn’t intend for it to be an inadvertent lesson in “how to do a virtual event,” a Facebook Live Q&A I hosted a couple of weeks ago was, apparently, just that. I manage a few different Facebook groups, one of which is a completely free + no catch Social PR community: The Social PR Posse. Simultaneously.

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45 of the Best Social Media Analytics Tools

agora pulse

We’ve culled the best social media analytics tools to save you the time and pain of sifting through everything out there. How do you measure your brand’s progress on social media and make sure you’re on track to reach your marketing goals? Social Media Analytics Defined. What are social media analytics? Brandwatch.

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How to Use TikTok for Business: A Step-by-Step Guide

Hootsuite

Follow the lead of the big brands who are already optimizing the potential of TikTok, and tap into trending topics and hashtag challenges, experiment with TikTok live streams , or play around with editing tools and trending sounds to create high-energy short-form videos that represent your business. How to use TikTok for business.

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How to Create a Social Media Strategy for Small Businesses

Later

With a strong social media strategy, you’ll never run out of ideas on what to post — and you’ll soon have an engaged community at your fingertips. Ready to learn how-to create a social media strategy for small business? How to Create a Social Media Strategy for Small Businesses: Define Your Social Media Strategy.

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How to Craft a Successful Social Media Content Strategy

agora pulse

It’s so important to set realistic content goals for your brand, figure out what the top priority is, and understand how your social media content strategy can help you reach those goals. How to Perform a SWOT Analysis. How old your fans are (the age brackets they fall into). YouTube Analytics: Your Step-by-Step Guide.

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8 ways to leverage short-form video (and how to get buy-in)

Sprout Social

Skip ahead with these links: Why short-form video is worth using Short-form video platforms 8 ways to get more from your short-form video strategy Why short-form video is worth using (and how to secure buy-in) Whether you love short-form video but need buy-in, or you still need some convincing, we’ve got you covered.

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Understanding the Nature of an Event Using Social Analytics

Techipedia: Tamar Weinberg

This is a guest post from Marshall Sponder , author of the newly released Social Media Analytics. I picked up Hubbard’s book and it nicely fits into my own framework on analytics tracking I put forward in Social Media Analytics. Most engaging content on August 15th around rain in NYC as rated by Radian6 Analytics.

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