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Example: Use URL Parameters to Verify Facebook Ads Results

Jon Loomer

Today, I want to walk through an example of it in use. An example might look like this: [link]. The goal, for me, is to look in Google Analytics and get GA’s interpretation of how many people came to my website from my ad. I like to pull in information like the campaign name, placement, and ad name. Background.

URL 204
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Create an Advantage+ Shopping Campaign

Jon Loomer

If you’re an e-commerce brand that utilizes Meta ads to promote your products, you’ve either experimented with or heard about Advantage+ Shopping campaigns. Let’s create an Advantage+ Shopping campaign… What Are Advantage+ Shopping Campaigns? They streamline the process of setting up your campaign.

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How to use Google Analytics for stronger social media reporting

Sprout Social

Google Analytics (GA) offers solutions to these multi-pronged questions around social media analytics. Read on to find out how Google Analytics for social media helps with stronger reporting. Why use Google Analytics for social media measurement? It’s critical to track how well your brand awareness campaigns are running.

Analytics 140
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9 tips for designing TikTok marketing campaigns (and examples to show them in action)

Sprout Social

This article will outline how brands can architect successful end-to-end TikTok marketing campaigns (versus one-off experimental videos) to capitalize on this engagement. Why TikTok marketing campaigns are so valuable. How to plan, build and launch memorable TikTok marketing campaigns. onlineoptimism. Get to know your audience.

Examples 142
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What every consultant should know about social media analytics

Sherrilynne Starkie

That’s why they are great at relationships, writing and coming up with inventive campaign ideas. It takes being logical, objective and analytical too. A good social media consultant will be au fait with: Google Analytics and Tag Manager. Native platform analytics including Facebook, Twitter, LinkedIn and Snap.

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How to use AI analytics for targeted business decisions

Sprout Social

Enter AI analytics. In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence. What is AI analytics? What is the difference between AI analytics and traditional analytics?

Analytics 114
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4 Twitter Analytics Tools You Can’t Ignore

agora pulse

Use one of these Twitter analytics tools to better analyze your performance (or someone else’s). Luckily, you can choose from a variety of Twitter analytics tools to help you do this. Which are the best Twitter analytics tools with which to get started? Twitter Analytics. Don’t count Twitter out.

Analytics 204