How to Measure PR: A Case Study and Examples
FEBRUARY 17, 2016
Here is one case study and some real examples. The post How to Measure PR: A Case Study and Examples appeared first on Spin Sucks. Communication Measurement client case study Google analytics infusionsoft PR metricsWhile it's easy to talk about why AVEs should die, it's harder to show how to measure PR. Comments Excellent post. So well explained. You know we need the.
How to Make Marketing Analytics Easier
Convince & Convert
OCTOBER 9, 2014
If you’d like to be more actionable with your analytics, start with the “so what?” For example, clickthroughs and blog views are nice to have, but do they impact revenue? Read the whole entry. » Digital Marketing conversion report formstack google analytics how to analyze marketing data increase conversion with data marketing analytics track social media marketing
How to Use Predictive Content Analytics
Convince & Convert
DECEMBER 1, 2014
We’re believers in predictive content analytics. We Experimented With Predictive Content Analytics. Predictive Content Analytics Resulted in Better Content Marketing. Overall, predictive content analytics generated more page views with 77% less content created. 4. 40 – Predictive Content Analytics (perhaps a little too broad, making it tough to compete).
4 Steps to Segment Social Media Traffic in Google Analytics
JANUARY 13, 2011
The Google Analytics Traffic Overview is a report that provides an overview of the different kinds of sources that send traffic to your site. Given the rise of social media, a common question by newbies to Google Analytics is how to track their social media referrals. The graph shows traffic trends; the pie-chart and tables show what is driving the trends. Click on Advanced Segments.
Two Examples of What NOT to Do When Asking Influential Bloggers For a Link
JULY 6, 2012
First example. It turned out that the blogger was the famous “analytics evangelist” who wasn’t happy about the tone of the email, so he decided to share it in full with his circle of virtual friends – creating a lot of buzz around it, as you may guess. Second example. Or if you’re paying a SEO company to acquire links for your website, do you know how they are doing it?
[Interview] How Microsoft Uses Social Analytics, And How You Can Too
JULY 5, 2016
As the demands of this role grows, so does the social media data and analytics understanding required by social media teams. Ben Donkor is a social media analyst at Microsoft, and is adamant about the importance of social media analytics for all businesses. It’s primarily looking after social media analytics and intelligence, covering products such as Windows, Office, and Surface.”
How to Use Twitter Analytics: 15 Simple-to-Find Stats to Help You Tweet Better
MAY 5, 2016
We social media marketers are a lucky bunch; not only are there a gigantic number of free social media tools at our disposal (everything from timing tools to social media management tools like Buffer ), there are free tools from the social networks themselves: Facebook insights, Pinterest analytics, and now Twitter analytics, too. When it comes to Twitter analytics and Twitter metrics in general, I’ve done a bit of research into what exactly we can learn—as straightforward as possible—from all the awesome numbers Twitter displays. See below for details.)
Google Search Console Search Analytics: Last Updated May 3, 2016
MAY 8, 2016
Google Search Console’s Search Analytics feature, the feature that allows you to see the keywords, impressions, clicks, and average position of your website’s pages, has not been updated since May 3, 2016. However, this week, the Google Search Console Search Analytics data has not been updated since May 3, 2016. Let’s look at a very specific example.
Crowdbooster Review: Social Analytics & Optimization
OCTOBER 11, 2011
For example, Crowdbooster created a pre-formatted tweet for me to schedule that thanked a few of my followers who re-tweeted one of my tweets. I had signed up for Crowdbooster a few months ago, but never really got around to giving it a close look until the past week or so and I’ve become a fan. What’s The Same? What’s Different? The premium version adds the ability to export reports out.
Visual Analytics: Find Your Brand’s Visual Influencers
MAY 26, 2016
Most basic social media analytics platforms will allow you to search for images based on text queries, which will give you access to a fraction of the content you are looking for. If it’s reach, your brand channel might do the trick: Adidas for example has over 970,000 followers on YouTube, which guarantees a certain number of views every time they post a brand-generated video.
5 Benefits Of Upgrading Your Google Analytics To Universal Analytics
FEBRUARY 28, 2014
Universal Analytics was introduced as a public beta in March 2013, and since then many have debated on whether to upgrade or not. This new tracking tool now uses a single, unique cookie to track visitors to websites, instead of the old tracking method used in previous generations of Google Analytics. Here are 5 benefits of taking the plunge and upgrading to Universal Analytics. 1.
The 5 Top Google Analytics Reports for Social Media Marketers
Convince & Convert
AUGUST 22, 2012
Is so, you have probably relied on Google Analytics. Here’s a rundown of classic and new tasks you can perform in Google Analytics to demonstrate social media’s impact. Why: Social reports from Google Analytics allow social media marketers to understand what impact social media has now or later in the sales conversion process. Filter Social Media Traffic.
The Fight for the Future of Influencer Analytics
Convince & Convert
AUGUST 19, 2012
That is true, and I can look at the analytics from my Buffer and Argyle Social accounts to prove it. The Rise of Channel Influence Analytics. If you believe channel influence is important, there is an emerging and expanding crop of analytics companies that provide excellent insight into the situation. . Twitter Influence Analytics. Pinterest Influence Analytics.
Mad Men, Pancake Syrup, and Analytics
MAY 2, 2012
Given my background in analytics, I sometimes wonder how social listening and analytics might have been used by these ad men (mostly men back in those days) to better their campaigns and save potentially damaging ones from the fire of public assault. In his book “ Damn Good Advice ,” Lois gives an example of a public questionnaire used to study pancake syrup purchases.
Google Analytics Social Reports Provide Huge Metrics Edge
Convince & Convert
MAY 22, 2012
But to best use it, you must have Goals set up in Google Analytics. For example, maybe a Fictional Jay Baer woke up this morning and decided he wanted to write off Google+ from his marketing strategy and focus on Twitter. Based on his analytics, Fictional Jay also knows that a visitor who views five or more pages converts at a 30 percent higher rate. You have, too.
Open Research: A Framework for Social Analytics
AUGUST 14, 2011
Why are social analytics so important? link] Research Report: A Framework for Social Analytics | Thought Experiments [.] If you’d like to cite the graphics, please see this Flickr set. This is a new medium, and proof over re allocation of investment is key. The more you share it, the easier it is for us to produce more. You can leave a response , or trackback from your own site.
How to Fix Google Analytics to Properly Calculate Bounce Rate
APRIL 9, 2013
Google Analytics is broken. Well, at least the way that Google Analytics calculates bounce rate and the average time on site is broken–or at least has a major flaw. Let’s talk about a specific example so I can explain why Google Analytics’ bounce rate is flawed. Web Analytics How many people read our content. reverse()); window.pageTracker ?
5 Essential Spreadsheets for Social Media Analytics
FEBRUARY 15, 2012
What I Really Do: The Best Examples of the Job-Themed Meme. Essential Spreadsheets for Social Media Analytics. Social media analytics and tracking can be very time-consuming and expensive. Here, we’ll share a few ready-made spreadsheets you can copy (navigate File + Make a copy ) and use for social media analytics. Try using a few search Google operators, for example: ["brand name" -intitle:"brand name"] to find in-text brand mentions you are most likely to have missed. Analytics. Social media analytics. Trending Stories. “). Follow.
How to Create Social Analytics
AUGUST 20, 2012
Applying Analytics to Social Media. Well in this post I will tell you one quick and easy way to generate metrics for your social media campaigns using a wonderful free tool along with my favorite…Google Analytics. How To Create Social Analytics With Google URL Builder. For example: Campaign Source: Social Media. What Can You Learn From Social Analytics?
Measuring Social Media ROI & Goal Conversions with Google Analytics 5
AUGUST 4, 2011
When you complete these, you will be able to: Track goal conversions for your website in Google Analytics , a plus regardless of whether you care about social media conversions or not. Tracking Social Media Conversions in Google Analytics 5 The Google Analytics you have grown to love is changing with the new version , currently in beta mode. Here are 10 Examples That Dont.
How to Use Social Media and Analytics for Better Customer Loyalty
AUGUST 19, 2016
We just wrapped up a webinar with Bitly entitled “How to Use Social & Web Analytics for Customer Loyalty.” Examples of great social loyalty programs. Beyond just getting a Like on a photo, video analytics can tell you average play time and retention, in addition to how many times your video was viewed. 5. Setting Goals Comes Before Content Planning.
Post Case Study: Triberr Visits vs. Google Analytics
SEPTEMBER 12, 2011
Naturally, being the statistics geek that I am, I wondered if I could match up the stats that Triberr gives you for visits from everyone’s unique Triberr URL of your post to the number of visits you see in Google Analytics. The Problem with Google Analytics. These usually get lumped into the Direct Traffic section of your Google Analytics traffic sources. The Process.
5 Goals Every Blogger Should Set Up in Google Analytics
OCTOBER 23, 2012
The simplest way to do this is by using Google Analytics. Google Analytics helps you not only see stats about your visitors, but also lets you create and measure your website goals and objectives. But, you likely already have a Google Analytics account, so let’s just dive in to creating the first goals for your website. How to measure your Google Analytics goals.
Tool Tuesday: PostRank Analytics
FEBRUARY 8, 2011
Most obvious of these is Google Analytics. Another is the popular “Add This which also offers analytic information. For example, instead of telling me that there are 150 Million people on Twitter, tell me how many people on Twitter are talking about the same things I am. It isn’t that we need a tool that does everything. Enter: PostRank. Anyway, hope that helps.
Using Google Analytics to Unlock the Secrets of your Blog’s Audience
NOVEMBER 17, 2015
Do you ever think Google Analytics is a bit overwhelming? If you’ve already logged into Google Analytics then you’ll know it provides an incredible amount of information which you can use to gain powerful insights into your blog’s audience. For example if someone found your blog on Google, one session will be reported. Do you ever get stuck on where to start? Keep It Simple.
Content Tagging For Better Social Media Analytics
APRIL 28, 2016
For example, you’ll be able to automatically tag content coming from a key influencer so you can easily stay on top of the most important posts. For example, if a mention that includes a term related to customer service originated from a person with more than 1000 followers, you could tag it as “important” to make sure it receives immediate attention. Given that over 1.9
Great Example of Photos in Social Media [Infographic]
PWB Marketing Blog
MARCH 25, 2013
Want to see a great example of sharing photos in social media? What makes this example even more special is that the contest wasn’t being run on entirely on The Soup Facebook Page. Between their website analytics and the basic analytics Facebook provides, The Soup should be able to guage the effectiveness of the contest, two Facebook posts and two blog posts!
How to Set Up Blog Comments as Goals in Google Analytics Using WordPress Hacks
JANUARY 24, 2012
As many of you know, I love writing about Google Analytics. I’m a data junkie, and there’s nothing I enjoy more than learning more about the visitors coming to my blog. One of the best ways to get actionable data out of your Google Analytics is to set up goals. Here are a few things you can learn from setting up comment form submissions as goals in Google Analytics.
7 FBML examples to rock your Facebook fan page.
OCTOBER 27, 2010
home services Products.NET news system SMS product Articles Best of Subscribe forum contact Home > Marketing > Social Media > 7 FBML examples to rock your Facebook fan page. Mar 22nd 2010 7 FBML examples to rock your Facebook fan page. If for example you wanted some flash video, or embedding of a flash game, the FB:swf, and FB:flv are perfect candidates. FLV video) (Image) Monitor your pages with Google Analytics A great social media campaign should focus on measurement over reach. However I could do with either some working examples or some screen grabs.
A Powerful Exercise inside Google Analytics to Set You Up for a Successful Year of Blogging
JANUARY 18, 2015
It all starts for me in Google Analytics (the tool I use to track how my blogs are performing). Note : I know the mention of ‘analytics’ is enough to put some of you off reading on any further. I get that – I’m not really an analytical guy. This is by far my most favorite section in Google Analytics and I spend a lot of time in here during the year.
Brand Monitoring, Social Analytics, Social Insights
OCTOBER 3, 2010
Two trends, social analytics intelligence, and social business value networks, which I’ll discuss at a later time. Social Analytics and Social Insights are Components of the Social CRM Suite. Matrix: Brand Monitoring, Social Analytics, Social Insights Category Description and Example Current State What no one tells you Brand Monitoring Aware. Not here, yet.
Applying Intelligence and Analytics to Online Statements
MAY 27, 2011
In my last post, I suggested that intelligence and analytics are two angles on the same challenge: developing the information value in available data. Rather than thinking of intelligence and analytics as separate specialties, let's approach them as two lenses that might help us find information in data. For the purposes of this discussion, that's analytics. That's analytics.
Google Registers Google Analytics Domain Name Typos
SEPTEMBER 16, 2011
It is interesting to note that Google today registered a lot of typo domain names related to Google Analytics , their web analytics service. Apparently now there is enough traffic to Google Analytics that Google has determined that it would benefit them from owning typos of their www.Google-Analytics.com domain name (which currently redirects to Google Analytics).
Analytics for Content Marketers and Bloggers: What Do You Need to Track?
NOVEMBER 9, 2014
For example, imagine writing content on “link building” and mentioning a few products which streamlines your entire process. For example, you need to ensure that you get a clear cut reading into what content, landing page, queries have been producing significant results. Google Analytics has been my tool of choice to analyze my data daily. Desired Results. Production. Traffic.
Introducing Talkwalker Image Recognition: The Future of Social Listening
MARCH 9, 2016
Without image analytics, brands will miss a significant part of the online conversation, as posts that don’t reference the brand in text will stay hidden to them. Percentage of brand images that McDonald’s, Nike and Louis Vuitton will miss without image recognition (Data for one month – Feb. Below we have uncovered potential crisis triggers with image analytics.
Use Content to Drive Your PESO Model and Metrics
JUNE 7, 2016
Related Stories PR Pros Must Embrace the PESO Model Use the PESO Model to Supercharge Your PR Program How to Measure PR: A Case Study and Examples. Communication Measurement analytics content marketing earned media keywords Metrics owned media PR measurement website performanceGini Dietrich has more on what you should measure, how you should plan, and what it will take.
How I use Google Analytics ‘Compare’ Feature to Motivate Me to Grow My Blog
NOVEMBER 20, 2013
” We’ve covered a whole heap of techniques for growing the amount of traffic you attract to your blog in our Blog Promotion category (also check out this ‘ how to find readers page ‘ and listen to my recent finding reader webinar ) but one thing that has helped me on the ‘motivation’ front lately is the report below in Google Analytics (click to enlarge).