How to Measure PR: A Case Study and Examples
FEBRUARY 17, 2016
Here is one case study and some real examples. The post How to Measure PR: A Case Study and Examples appeared first on Spin Sucks. Communication Measurement client case study Google analytics infusionsoft PR metricsWhile it's easy to talk about why AVEs should die, it's harder to show how to measure PR. Comments Excellent post. So well explained. You know we need the.
The Best, and Worst, Social Media Analytics Platforms
Ignite Social Media
DECEMBER 16, 2016
The analytics tools behind some of the most popular social media platforms can be surprisingly limited. With an increasing number of businesses using social media for marketing, many platform analytics leave something to be desired. While some platforms excel in certain aspects of analytics reporting, others fall short. Further, the analytics interface is pretty user friendly.
Facebook Beefs Up Analytics for Apps
SEPTEMBER 1, 2016
Facebook launched several new features and an improved design for its Analytics for Apps free mobile analytics solution. The social network introduced Analytics for Apps at its F8 global developers’ conference in March 2015. People Insights and Push Notifications in Facebook Analytics f… Posted by Facebook for Developers on Saturday, April 9, 2016.
How to Make Marketing Analytics Easier
Convince & Convert
OCTOBER 9, 2014
If you’d like to be more actionable with your analytics, start with the “so what?” For example, clickthroughs and blog views are nice to have, but do they impact revenue? Read the whole entry. » Digital Marketing conversion report formstack google analytics how to analyze marketing data increase conversion with data marketing analytics track social media marketing
How to Use Predictive Content Analytics
Convince & Convert
DECEMBER 1, 2014
We’re believers in predictive content analytics. We Experimented With Predictive Content Analytics. Predictive Content Analytics Resulted in Better Content Marketing. Overall, predictive content analytics generated more page views with 77% less content created. 4. 40 – Predictive Content Analytics (perhaps a little too broad, making it tough to compete).
Facebook Analytics for Apps Adds Time Zones, Hourly Charts
DECEMBER 1, 2016
Facebook added two major features to its Analytics for Apps Thursday: the ability to set time zones and view data by hour of the day. The social network also added an option for “last 24 hours” in Analytics for Apps’ date picker and the ability to break down reports by time interval. Go to the settings page in Analytics for Apps by clicking the gear icon in the upper right corner.
10 Steps to Master Your Social Media Analytics
Convince & Convert
NOVEMBER 15, 2016
So, alongside the checklist below, we’ve also put together a simple 10-point infographic for social media analytics to help you with every step of the process. The first step in a measurement plan for social media analytics is to work out what you want to track and why. For example, say an influencer tweets about a product with your brand logo. Image via Unsplash.
How to Track Hashtag Campaigns with Social Media Analytics
Convince & Convert
JULY 30, 2015
Using social media analytics like Talkwalker’s Hashtag Campaign IQ App , instant and in-depth hashtag tracking is now possible. current example of a widespread event-related hashtag is #FIFAWWC, the official hashtag of the FIFA Women’s World Cup in Canada. Image via BigStockPhoto.com. Hashtags are a great tool to track conversations about brands, companies, or events.
Crowdbooster Review: Social Analytics & Optimization
OCTOBER 11, 2011
For example, Crowdbooster created a pre-formatted tweet for me to schedule that thanked a few of my followers who re-tweeted one of my tweets. I had signed up for Crowdbooster a few months ago, but never really got around to giving it a close look until the past week or so and I’ve become a fan. What’s The Same? What’s Different? The premium version adds the ability to export reports out.
Social Media Analytics – How to Engage With The Data Of Social Media
APRIL 20, 2012
Tweet A couple of days ago, I gave a guest lecture at the Danish IT-University on the subject of Social Media Analytics. Social Media Analytics has an increasing audience with a lot of people discussing the subject around the world. Slide 10: Discussing the buzz words on the way to defining Social Analytics. Big data ITU Mindjumpers Social Data Social Media Analytics
Facebook Analytics for Apps Now Supports Messenger Bots; FbStart Program Welcomes Bot Developers
NOVEMBER 14, 2016
If you still think chat bots for Messenger are a passing fad, think again: Facebook announced Monday that Analytics for Apps now support bots, and bot developers are welcome in its FbStart program. For bots associated with multiple pages, you’ll be able to filter results at the page-level to view analytics for a specific page.
5 Benefits Of Upgrading Your Google Analytics To Universal Analytics
FEBRUARY 28, 2014
Universal Analytics was introduced as a public beta in March 2013, and since then many have debated on whether to upgrade or not. This new tracking tool now uses a single, unique cookie to track visitors to websites, instead of the old tracking method used in previous generations of Google Analytics. Here are 5 benefits of taking the plunge and upgrading to Universal Analytics. 1.
Two Examples of What NOT to Do When Asking Influential Bloggers For a Link
JULY 6, 2012
First example. It turned out that the blogger was the famous “analytics evangelist” who wasn’t happy about the tone of the email, so he decided to share it in full with his circle of virtual friends – creating a lot of buzz around it, as you may guess. Second example. Or if you’re paying a SEO company to acquire links for your website, do you know how they are doing it?
How to Use Twitter Analytics: 15 Simple-to-Find Stats to Help You Tweet Better
MAY 5, 2016
We social media marketers are a lucky bunch; not only are there a gigantic number of free social media tools at our disposal (everything from timing tools to social media management tools like Buffer ), there are free tools from the social networks themselves: Facebook insights, Pinterest analytics, and now Twitter analytics, too. When it comes to Twitter analytics and Twitter metrics in general, I’ve done a bit of research into what exactly we can learn—as straightforward as possible—from all the awesome numbers Twitter displays. See below for details.)
Instagram Analytics: Tools, Tips and Tactics
SEPTEMBER 21, 2016
As with any other platform, it’s important to take a peek every so often into your analytics to see what is working / not working. What platform analytics are available? To get analytics directly from Instagram, you need to move over to a business profile (i.e. Analytics is then enabled for any future posts. Other tools to track Instagram Analytics.
How Can Twitter Analytics Tell You If Your Tweets Stink?
NOVEMBER 21, 2016
Let’s take a deeper look at your Twitter analytics, something that many of us rarely do — but need to. Twitter Analytics 101. If you’ve never ventured to the analytics dashboard of your Twitter account, you will first need to know how you can access your Twitter analytics. Click on ‘analytics’ to get to the dashboard. Tweets. inbox.
The 5 Top Google Analytics Reports for Social Media Marketers
Convince & Convert
AUGUST 22, 2012
Is so, you have probably relied on Google Analytics. Here’s a rundown of classic and new tasks you can perform in Google Analytics to demonstrate social media’s impact. Why: Social reports from Google Analytics allow social media marketers to understand what impact social media has now or later in the sales conversion process. Filter Social Media Traffic.
Visual Analytics: Find Your Brand’s Visual Influencers
MAY 26, 2016
Most basic social media analytics platforms will allow you to search for images based on text queries, which will give you access to a fraction of the content you are looking for. If it’s reach, your brand channel might do the trick: Adidas for example has over 970,000 followers on YouTube, which guarantees a certain number of views every time they post a brand-generated video.
[Interview] How Microsoft Uses Social Analytics, And How You Can Too
JULY 5, 2016
As the demands of this role grows, so does the social media data and analytics understanding required by social media teams. Ben Donkor is a social media analyst at Microsoft, and is adamant about the importance of social media analytics for all businesses. It’s primarily looking after social media analytics and intelligence, covering products such as Windows, Office, and Surface.”
The Fight for the Future of Influencer Analytics
Convince & Convert
AUGUST 19, 2012
That is true, and I can look at the analytics from my Buffer and Argyle Social accounts to prove it. The Rise of Channel Influence Analytics. If you believe channel influence is important, there is an emerging and expanding crop of analytics companies that provide excellent insight into the situation. . Twitter Influence Analytics. Pinterest Influence Analytics.
Google Analytics Social Reports Provide Huge Metrics Edge
Convince & Convert
MAY 22, 2012
But to best use it, you must have Goals set up in Google Analytics. For example, maybe a Fictional Jay Baer woke up this morning and decided he wanted to write off Google+ from his marketing strategy and focus on Twitter. Based on his analytics, Fictional Jay also knows that a visitor who views five or more pages converts at a 30 percent higher rate. You have, too.
Google Search Console Search Analytics: Last Updated May 3, 2016
MAY 8, 2016
Google Search Console’s Search Analytics feature, the feature that allows you to see the keywords, impressions, clicks, and average position of your website’s pages, has not been updated since May 3, 2016. However, this week, the Google Search Console Search Analytics data has not been updated since May 3, 2016. Let’s look at a very specific example.
Mad Men, Pancake Syrup, and Analytics
MAY 2, 2012
Given my background in analytics, I sometimes wonder how social listening and analytics might have been used by these ad men (mostly men back in those days) to better their campaigns and save potentially damaging ones from the fire of public assault. In his book “ Damn Good Advice ,” Lois gives an example of a public questionnaire used to study pancake syrup purchases.
Open Research: A Framework for Social Analytics
AUGUST 14, 2011
Why are social analytics so important? link] Research Report: A Framework for Social Analytics | Thought Experiments [.] If you’d like to cite the graphics, please see this Flickr set. This is a new medium, and proof over re allocation of investment is key. The more you share it, the easier it is for us to produce more. You can leave a response , or trackback from your own site.
How Our Big Data Platform and Social Analytics API Work
OCTOBER 28, 2016
For example, you might be looking at your conversions and revenue per post on Facebook year-to-date, tracking engagement on Instagram versus competitors, or analyzing post-level data for a spring social media campaign. The goal at Simply Measured was to always go beyond metric calculations and measurement into (advanced) analytics, insights, and attribution. Here’s how it works.
How to Use Social Media and Analytics for Better Customer Loyalty
AUGUST 19, 2016
We just wrapped up a webinar with Bitly entitled “How to Use Social & Web Analytics for Customer Loyalty.” Examples of great social loyalty programs. Beyond just getting a Like on a photo, video analytics can tell you average play time and retention, in addition to how many times your video was viewed. 5. Setting Goals Comes Before Content Planning.
5 Essential Spreadsheets for Social Media Analytics
FEBRUARY 15, 2012
What I Really Do: The Best Examples of the Job-Themed Meme. Essential Spreadsheets for Social Media Analytics. Social media analytics and tracking can be very time-consuming and expensive. Here, we’ll share a few ready-made spreadsheets you can copy (navigate File + Make a copy ) and use for social media analytics. Try using a few search Google operators, for example: ["brand name" -intitle:"brand name"] to find in-text brand mentions you are most likely to have missed. Analytics. Social media analytics. Trending Stories. “). Follow.
How to Fix Google Analytics to Properly Calculate Bounce Rate
APRIL 9, 2013
Google Analytics is broken. Well, at least the way that Google Analytics calculates bounce rate and the average time on site is broken–or at least has a major flaw. Let’s talk about a specific example so I can explain why Google Analytics’ bounce rate is flawed. Web Analytics How many people read our content. reverse()); window.pageTracker ?
How to Create Social Analytics
AUGUST 20, 2012
Applying Analytics to Social Media. Well in this post I will tell you one quick and easy way to generate metrics for your social media campaigns using a wonderful free tool along with my favorite…Google Analytics. How To Create Social Analytics With Google URL Builder. For example: Campaign Source: Social Media. What Can You Learn From Social Analytics?
Measuring Social Media ROI & Goal Conversions with Google Analytics 5
AUGUST 4, 2011
When you complete these, you will be able to: Track goal conversions for your website in Google Analytics , a plus regardless of whether you care about social media conversions or not. Tracking Social Media Conversions in Google Analytics 5 The Google Analytics you have grown to love is changing with the new version , currently in beta mode. Here are 10 Examples That Dont.
Tool Tuesday: PostRank Analytics
FEBRUARY 8, 2011
Most obvious of these is Google Analytics. Another is the popular “Add This which also offers analytic information. For example, instead of telling me that there are 150 Million people on Twitter, tell me how many people on Twitter are talking about the same things I am. It isn’t that we need a tool that does everything. Enter: PostRank. Anyway, hope that helps.
Post Case Study: Triberr Visits vs. Google Analytics
SEPTEMBER 12, 2011
Naturally, being the statistics geek that I am, I wondered if I could match up the stats that Triberr gives you for visits from everyone’s unique Triberr URL of your post to the number of visits you see in Google Analytics. The Problem with Google Analytics. These usually get lumped into the Direct Traffic section of your Google Analytics traffic sources. The Process.
Great Example of Photos in Social Media [Infographic]
PWB Marketing Blog
MARCH 25, 2013
Want to see a great example of sharing photos in social media? What makes this example even more special is that the contest wasn’t being run on entirely on The Soup Facebook Page. Between their website analytics and the basic analytics Facebook provides, The Soup should be able to guage the effectiveness of the contest, two Facebook posts and two blog posts!
5 Goals Every Blogger Should Set Up in Google Analytics
OCTOBER 23, 2012
The simplest way to do this is by using Google Analytics. Google Analytics helps you not only see stats about your visitors, but also lets you create and measure your website goals and objectives. But, you likely already have a Google Analytics account, so let’s just dive in to creating the first goals for your website. How to measure your Google Analytics goals.
How to Set Up Blog Comments as Goals in Google Analytics Using WordPress Hacks
JANUARY 24, 2012
As many of you know, I love writing about Google Analytics. I’m a data junkie, and there’s nothing I enjoy more than learning more about the visitors coming to my blog. One of the best ways to get actionable data out of your Google Analytics is to set up goals. Here are a few things you can learn from setting up comment form submissions as goals in Google Analytics.
Using Google Analytics to Unlock the Secrets of your Blog’s Audience
NOVEMBER 17, 2015
Do you ever think Google Analytics is a bit overwhelming? If you’ve already logged into Google Analytics then you’ll know it provides an incredible amount of information which you can use to gain powerful insights into your blog’s audience. For example if someone found your blog on Google, one session will be reported. Do you ever get stuck on where to start? Keep It Simple.
Content Tagging For Better Social Media Analytics
APRIL 28, 2016
For example, you’ll be able to automatically tag content coming from a key influencer so you can easily stay on top of the most important posts. For example, if a mention that includes a term related to customer service originated from a person with more than 1000 followers, you could tag it as “important” to make sure it receives immediate attention. Given that over 1.9
Applying Intelligence and Analytics to Online Statements
MAY 27, 2011
In my last post, I suggested that intelligence and analytics are two angles on the same challenge: developing the information value in available data. Rather than thinking of intelligence and analytics as separate specialties, let's approach them as two lenses that might help us find information in data. For the purposes of this discussion, that's analytics. That's analytics.
How to Effectively Measure PR, Part One
NOVEMBER 16, 2016
In a world of data and analytics, it's time to figure out how to effectively measure PR. Related Stories The Five PR Metrics That Will Win You Business Tackling Your Top Three Toughest PR Content Challenges How to Measure PR: A Case Study and Examples. In part one of this two-part series, Gini Dietrich discusses benchmarks, why they're important, and how to get started.
A Powerful Exercise inside Google Analytics to Set You Up for a Successful Year of Blogging
JANUARY 18, 2015
It all starts for me in Google Analytics (the tool I use to track how my blogs are performing). Note : I know the mention of ‘analytics’ is enough to put some of you off reading on any further. I get that – I’m not really an analytical guy. This is by far my most favorite section in Google Analytics and I spend a lot of time in here during the year.