Tweet A couple of days ago, I gave a guest lecture at the Danish IT-University on the subject of Social Media Analytics. Social Media Analytics has an increasing audience with a lot of people discussing the subject around the world. From the very beginning of using Social Media Analytics strategically, the focus has been on analyzing things like buzz tracking, performance measurement  as well as discussing ROI. Slide 10: Discussing the buzz words on the way to defining Social Analytics. Big data ITU Mindjumpers Social Data Social Media Analytics MORE >>

Web analytics tools are at their most powerful when you can interpret and integrate the numbers they provide—the rapturous layers of percentages and pie charts—with what happens in the context of your organization’s business, outside the world of site visitor data. In two recent SIGMA web analytics engagements, the key to the findings wasn’t was happening on page 27 of the site, or who was coming from Google. Company #2 was also a terrific example of how to gauge the value of and make the business case for a website whose primary purpose is not direct sales to customers. MORE >>

Developers are replacing a “lost enthusiasm for developing smartphone apps” with a new passion for tablets, according to a survey by Strategy Analytics. For example, 55 percent of recipients would only travel ten minutes to a grocery store, but 60 percent would travel 20 minutes for a live performance. Featured Mobile Advertising & Marketing Mobile Apps Mobile Data Points SoLoMo Apple BlackBerry Google Mobile Web PayPal QR code Strategy Analytics StrongMailSOURCE: [link]. Ever find yourself lost and desperately needing a coffee? SOURCE: [link]. MORE >>

Most obvious of these is Google Analytics. Another is the popular “Add This&# which also offers analytic information. For example, instead of telling me that there are 150 Million people on Twitter, tell me how many people on Twitter are talking about the same things I am. The Freemium model is kind of interesting for Pro Bloggers: it allows registration (in exchange for free use of analytics) to be included in a list of influencial bloggers, making the blog information accessible to professional marketers using PostRank’s additional services (I imagine). MORE >>

pamorama marketing, life, social media Home About Bookshelf Links Contact Use Google Analytics to Track Inbound Links From Social Media Profiles by Pam Dyer on March 23, 2010 Share You can track referrals from Facebook or Twitter in Google Analytics , but what if you want to track specific links within your social media profiles to measure their effectiveness? For example, what if I want to see how many people visit pamorama.net by clicking on my Twitter profile link? Google Analytics takes about a day to begin reporting the referrals. Thank you for the information. MORE >>