Razor Social

JUNE 21, 2019

Social media management tools are dead useful. Plenty of different software on the market offer social media content scheduling, publishing, and response management, and most have something great to offer brands and marketers looking to streamline their social media marketing.

Social Media Management 71

Social Media Management Social Media Tools How To 71

Razor Social

NOVEMBER 29, 0002

Are you using the right social media analytics tools to monitor, assess and improve your social media performance? What analytics are you measuring and what should you be measuring in your social media tracking ? The Social Media Analytics Compass. Platform analytics.

Analytics 89

Analytics Social Media How To Analysis 89

Sprout Social

MARCH 21, 2019

But if you want to use it to promote your business or your personal brand, you have to do more than just broadcast tweets every once in a while. A great Twitter strategy requires proper analytics to understand what’s working and what isn’t. Pull up custom analytics reports for any date range to understand how your posts are performing.

Analytics 104

Analytics Twitter Tools Strategy 104

Keyhole.co

MARCH 9, 2023

There are tons of social listening tools out there and it’s hard to choose the one that’s right for your company. If you’re looking for a social media listening tool in particular—one that can track what people are saying about your brand—then you’ve come to the right place.

Tools 84

Tools Sentiment Hubspot Price 84

Hootsuite

FEBRUARY 24, 2023

Salesforce recently announced the retirement of its social media management tool Social Studio. Luckily, you won’t have to look far to find the best Social Studio alternative. Hootsuite does everything Social Studio does and more for a fraction of the cost. When is Social Studio shutting down?

HootSuite 83

HootSuite Social Media Management Tumblr Hashtag 83

Sprout Social

AUGUST 7, 2023

The launch of a new social network is typically met with equal doses of curiosity and concern. Brands and the social media managers that run them took to the platform with enthusiasm. However, social media managers can rest assured that we’ve shared the demand we’re already seeing among our customers.

API 92

API Social Media Management Platform Instagram 92

agora pulse

SEPTEMBER 23, 2020

Have you taken a good hard look at your social media goals? One of the biggest challenges that social media managers face is bridging the disconnect between social media goals and the business goals of the company. Tip: This is the data your bosses want to see when they ask for a social media report.

Social Media 144

Social Media ROI Social Media Management URL 144

agora pulse

JULY 17, 2020

Create the ultimate social media report that can impress clients and colleagues alike by following these tips for social media managers. When you manage social media for your clients or company, you’re in charge of more than just creating content, overseeing engagement, and guiding strategy.

Report 147

Report Social Media Metrics Aggregator 147

Keyhole.co

OCTOBER 20, 2022

For example, if a brand has millions of followers, but only receives a few dozen interactions per post, it’s likely they’re not producing high quality content. Keyhole is a real-time conversation tracker that provides social listening, influencer, and profile social media analytics across platforms such as Facebook, Twitter, Instagram, etc.

Engagement 105

Engagement Metrics ROI Comparison 105

Sprout Social

AUGUST 10, 2022

A recent report shows 76% of brands are planning to increase their influencer marketing budgets this year. If your brand’s not working with influencers on marketing campaigns, you’re missing out big time. Instead of going about it the “traditional” way, brands can use influencer marketing tools to reach their goals faster.

Influencer 112

Influencer Tools Marketing Software 112

Keyhole.co

SEPTEMBER 13, 2023

billion users, TikTok is set to be the next big social media platform after Instagram. A favorite among the younger crowd, it is the perfect marketing platform for improving brand visibility. It enhances brand visibility and increases your chances of building a more diverse following. With over 1.7

Hashtag 52

Hashtag Trends UGC How To 52

agora pulse

JUNE 9, 2020

Savvy social media managers also know how to tap into Pinterest for business for their clients. Now, as director of Contentworks Agency , I am now working with several big brands on their Pinterest marketing, and things have changed. It seems like finally there’s a social media site giving us what we want.

Engagement 138

Engagement Retail Case Study How To 138

Keyhole.co

MARCH 2, 2023

Of course, reaching people on social media is easier said than done. Anyone who’s managed the social media accounts for a brand or business will gripe about content planning, audience targeting, ROI tracking , and the like. If you’re after a strong analytics tool, skip ahead to the next tool on this list.

Social Media 52

Social Media Tools HootSuite Marketing 52

Keyhole.co

NOVEMBER 6, 2022

Social media monitoring is the act of paying attention to what is being said on social media. That is, what is being said about your brand, your campaign, your competitors, your product, trending topics, etc. But which social media monitoring tool is the best for your brand? Brandwatch.

Tools 52

Tools Social Media Sentiment Price 52

Unmetric

DECEMBER 17, 2018

Instagram has become an important platform in brands’ social media arsenal over the years. With more brands flocking to Instagram every month, it’s high time you started getting insight into your own and competitors’ engagement metrics too. How do some brands manage to rake in all the engagement? Interested?

Instagram 74

Instagram Metrics Social Media Management Influencer 74

Buffer Social

MAY 5, 2016

We social media marketers are a lucky bunch; not only are there a gigantic number of free social media tools at our disposal (everything from timing tools to social media management tools like Buffer ), there are free tools from the social networks themselves: Facebook insights, Pinterest analytics, and now Twitter analytics, too.

Analytics 93

Analytics Twitter How To Embedding 93

Keyhole.co

JUNE 26, 2023

For example, if a brand has millions of followers, but only receives a few dozen interactions per post, it’s likely they’re not producing high-quality content. Or perhaps, you have been able to reach a following from brand recognition alone, but you’re not creating the content your audience wants.

Engagement 52

Engagement How To Metrics ROI 52

Sprout Social

FEBRUARY 8, 2021

Social media analytics can also help marketers zero in on performance for pivotal networks like Instagram. Industry benchmarks can tell you how your brand compares to competitors, offer additional context into current trends and inform your social goals. Instagram Business Profiles Report. Audience Growth.

Report 130

Report Social Media Metrics Team 130

Buffer Social

AUGUST 24, 2017

With Instagram and Snapchat becoming increasingly similar, many social media managers find themselves asking these questions. Do you want analytics to measure your performance? Furthermore, the ability to get in-depth analytics on how our content is performing across our feed, Stories, and Live is a major value-add.

Instagram 111

Instagram Cost Comparison Analytics 111

Sprout Social

JULY 30, 2019

Consider these as the basic metrics to build your approach to social media analytics around. What are social media metrics and why should you track them? How to Mine Your Social Media Data for a Better ROI. 11 of the best social media analytics tools for brands.

Metrics 108

Metrics Social Media Analytics Report 108

agora pulse

APRIL 7, 2020

Shopping for your company’s first social media tool or needing to upgrade to a new social media management app? Finding the right social marketing tool is essential for everything from building your brand and driving sales to optimizing your digital strategy and maximizing your budget. Agorapulse.

Social Media Management 208

Social Media Management Social Media Tools Collaboration 208

Hootsuite

JULY 13, 2023

The list of Sprinklr alternatives below offers a variety of powerful social media tools to help you drive customer engagement, boost brand loyalty, and manage your online reputation. Meltwater also offers social media management tools like scheduling and publishing posts.

Comparison 76

Comparison HootSuite Hubspot Price 76

Sprout Social

FEBRUARY 22, 2024

While the right influencer endorsements are worth their weight in gold, brands have to be strategic with their influencer campaigns to get positive results. It’s no small task, but the right influencer marketing analytics can help. What is an influencer analytics tool? That’s why influencer discovery features are so important.

ROI 104

ROI Analytics Influencer Campaign 104

Oktopost

FEBRUARY 19, 2019

Our basis for a comparison between the two is a list of capabilities for enterprise companies. Project management. Social Media Management. Built-in social component, as well as integrations with Oktopost and others. Web page activity analytics available. Web analytics dashboard available.

Hubspot 110

Hubspot API Metadata B2B 110

Hootsuite

AUGUST 17, 2023

If you’re here reading this story about Sprout Social alternatives, you’re obviously the type of person who does their homework before they commit to a social media management tool — and we love that. Sure, maybe you’re curious about Sprout Social. Can we just take a moment to say: we’re impressed?

Comparison 76

Comparison HootSuite Hubspot Social Media Management 76

agora pulse

DECEMBER 29, 2016

In this post we’ll go over some habits to drop if you want to increase Instagram engagement rates for your brand or business. Social media marketing is a commitment! Disregarding Analytics. Stay on top of your Instagram analytics. You’ll even see a comparison to the week before.

Engagement 133

Engagement Instagram Hashtag Analytics 133

Oktopost

APRIL 22, 2019

The average consumer comes in contact with a brand 6 times on average before they purchase, which is 4 times higher than it was 15 years ago. However, the most common attribution platform, Google Analytics, has no idea what happens in Facebook ads, and Facebook Analytics has no understanding of the Google programmatic exchange.

Software 101

Software Marketing Analytics B2B 101

agora pulse

DECEMBER 15, 2020

Are you paid enough as a social media manager? Here’s a look at the numbers for a social media manager’s salary. As a social media manager, you may have a few questions about salaries, such as: What is the average social media manager salary? in the US).

Social Media Management 151

Social Media Management Social Media Skills ROI 151

Buffer Social

JUNE 18, 2018

” This Foster Coffee Company credo isn’t just a brand statement. It’s at the heart of their social media strategy too. We spoke to co-founder Nicholas Pidek and marketing associate, Justin Ozanich, about how social media has helped them grow their community and business. Too busy to read?

Communities 95

Communities Company Social Media Case Study 95

Sprout Social

AUGUST 15, 2016

Users also have access to a small set of Instagram analytics. For example, once you get users following your brand on Instagram, you’ll want them to like your content so they see you more often. This creates more brand awareness and visibility for your content. Under your Instagram settings, you can adjust your Story settings.

Features 40

Features Instagram Brands Notification 40

Hootsuite

MARCH 15, 2023

Facebook analytics are like a magic truth serum: an instant shortcut to insight on the world’s most popular social media platform. social media managers all over the world can count on the soothing clarity of Facebook analytics. — social media managers all over the world can count on the soothing clarity of Facebook analytics.

Analytics 102

Analytics Tools Facebook HootSuite 102

Later

FEBRUARY 24, 2019

Building a monthly social media report is the best way to keep track of your growth and improve your social strategy! In this blog post, we’ll take you step-by-step through building your own social media report, with real examples. Social Media Report Tip #2: Keep It Short and Sweet.

Template 82

Template Templates Report Social Media 82

Hootsuite

JUNE 12, 2020

But with a solid understanding of Instagram Stories analytics, you can ensure they have lasting impact. For brands, the potential impact of Instagram Stories is proven. More importantly, 39% of people say Instagram Stories have led them to become more interested in a brand or product. How to view Instagram Stories analytics.

Metrics 145

Metrics Analytics Instagram How To 145

Sprout Social

JUNE 7, 2016

Get started by visiting Twitter’s native analytics site and logging in with your Twitter username and password. If relevant, click on the “More” button for access to Twitter Cards, videos, app manager and conversion tracking. The Events tab is a great resource for social media managers and content creators.

Metrics 40

Metrics Twitter Comparison Report 40

Sprout Social

JANUARY 11, 2023

Every data dashboard serves a different function—from tracking brand awareness to aggregating marketing metrics in one place. Your social media dashboards should be built with your unique use cases in mind. Example: demonstrate positive changes in brand reputation). Which metrics matter most to achieving this goal?

Template 127

Template Templates Social Media Brands 127

Sprout Social

AUGUST 1, 2019

Reporting and analytics are key to any social strategy. Whether it’s reviewing content relevancy, looking at your share of voice or tracking your audience engagement, data helps your brand make smarter decisions on social. Of all the social networks, Facebook arguably gives you the most amount of data to work with.

Report 79

Report Facebook How To Overview 79

Keyhole.co

NOVEMBER 4, 2020

You guessed it: 2020 accelerated the role that social media has in purchasing decisions. The latest studies show that social media is the first touchpoint customers have with your brand. In fact, customers are significantly more likely to discover your brand through social media over a search engine.

Analytics 105

Analytics Social Media Tools Price 105