48 Ways to Measure Social Media Success
Webbiquity SMM
DECEMBER 20, 2011
In the b2b world, the “R” is generally leads (website call-to-action conversions) with some monetary value applied to them. Klout and Kred scores). Note: Google has indicated that it plans to introduce more advanced analytics for Google+ soon. Interaction (@ mentions). Most tweeted links (i.e., Influence (e.g., Unique visitors.
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