Oktopost

APRIL 26, 2021

It means that rather than developing engaging content and talking directly with an audience, content is pushed out, often automatically, to social media channels without a thought for the person who may be reading it. B2B companies are especially guilty of this — but they don’t have to be. Respond to comments in real time.

Engagement 156

Engagement Social Media How To Hubspot 156

Visually SM

JULY 27, 2020

In this day-to-day task, a social media manager has a million balls to juggle at once, so using that direct line of communication effectively can be a major achievement. The good news is that as social media has grown up, so have the tools available to help you master it.

Social Media Management 246

Social Media Management Social Media Tools Domain Name 246

Oktopost

OCTOBER 26, 2020

Social selling has become an almost inevitable part of B2B selling. Sadly enough, even though social selling is proven to increase company revenue by upwards of 16% , 3 in 4 sales reps don’t implement the strategy. According to the same survey, 84% of company decision-makers are using social media to support a purchase decision.

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

Socialmedia.biz

JULY 23, 2017

Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. While the other popular social networks only seem to be copying each other ’s latest top functionalities, LinkedIn stands apart in this regard. Dynamic Signal.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Sprout Social

DECEMBER 9, 2020

Customization might seem like more work upfront, but the ability to curate packages with clients specific needs in mind is worth the effort. We found that the top social media services offered by agencies are social media management (98%) followed by social media strategy, content development and social media analytics. .

Proposal 103

Proposal Price Project Education 103

Socialmedia.biz

JULY 23, 2017

Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. While the other popular social networks only seem to be copying each other ’s latest top functionalities, LinkedIn stands apart in this regard. Dynamic Signal.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Oktopost

JULY 13, 2023

The right social media management suite will get you scheduling social media posts and approving content in advance, so that those deadlines can be met without resistance. A thriving social media presence doesn’t depend on a massive marketing team.

Social Media Management 62

Social Media Management Social Media Tools ROI 62

agora pulse

DECEMBER 23, 2019

Unlike many of its social media peers, Amazon has a diversified, profitable business model. But this trust carries a very high price tag as Amazon continues to gobble up both the B2C and B2B business ecosystem in 2020 and beyond. But curation is also key. I think if some of the social platforms (LinkedIn!)

Social Media 92

Social Media LinkedIn YouTube Platform 92

Buffer Social

NOVEMBER 30, 2016

If you’d like to dig into one area in particular, here’s a quick table of contents so you can jump to the section that’s most important to you: Social media marketing classes (Nos. Marketing data and analytics classes (18-24). Free Online Courses to Learn and Improve Your Social Media Marketing Skills.

Class 40

Class Skills Social Media Marketing 40

Buffer Social

AUGUST 8, 2017

How do you stay on top of all your social media marketing tasks? From creating and publishing content to analytics and reporting, it can be pretty overwhelming to think of all the jobs social media marketers have to complete every day. Here are 25 of the very best social media management tools out there.

Social Media Management 111

Social Media Management Social Media Tools Price 111

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. By sharing company-related content to their personal social media profiles, employees amplify a company’s message. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B. Table of Contents.

B2B 144

B2B Survey ROI Metrics 144

Oktopost

JULY 24, 2023

It’s a 1:1 ratio of creativity and analytics, but the great thing is that each one supports the other. The more creative you are with your marketing efforts, the stronger your analytics will be; the better your analytics, the more you can orient that frenetic creativity toward your target audience. Centralizing your efforts.

ROI 62

ROI Analytics Social Media Curation 62

Oktopost

DECEMBER 18, 2023

Social media strategies aren’t just about acquiring new customers; they also involve nurturing relationships with existing customers and ensuring your followers remain engaged and interested in your brand. B2B marketing leaders plan to spend 30% of their budgets on brand building , and community management is a vital part of that.

Software 62

Software Communities Forums Hubspot 62

Oktopost

AUGUST 15, 2023

And, before someone came along and made actioning scalable and profitable social media strategies for B2B enterprises possible, delivering a strong ROI from social media marketing was tricky, to say the least. A strong B2B social media publishing strategy can change the game.

Social Media 117

Social Media B2B How To ROI 117

Oktopost

APRIL 4, 2023

And, somewhere along the way, social media came to represent an incredibly lucrative opportunity for businesses that could capture attention. We curate our feeds and, for the most part, decide who will get that free and regular access to us. Besides paid ads, our feeds unravel at our discretion. The restrictions vary by country.

Social Media 118

Social Media Marketing B2B Banking 118

Sprout Social

AUGUST 14, 2023

With our social media management platform, your team executes seamlessly across tactics to maximize your reach and engagement. Our analytics features help you uncover which content is driving the most engagement and, in turn, inform future content strategy. The result was a 48.6% Plus, Sprout also connects with LinkedIn.

Platform 73

Platform Tools Curation LinkedIn 73

Webbiquity SMM

JULY 24, 2018

Savvy B2B marketers put significant effort into developing a professional, attractive, and highly functional website design —as the company’s website is often the first impression prospective buyers will get of the business and its offerings. Social Media Management Tools. Facebook Marketing Tools.

Tools 170

Tools Social Media Netvibes Lithium 170

Oktopost

AUGUST 8, 2023

The same is true of social media. For B2B brands looking to maximize quality lead conversions and diversify their digital presence beyond the traditional marketing avenues, social media publishing holds as much promise as a diamond mine. But community management is a big task.

Social Media 62

Social Media B2B Marketing Collaboration 62

Oktopost

FEBRUARY 15, 2024

Content is king, but B2B buyers are all drowning in more content than they can ever consume. 94% of marketers report that curated, personalized content increases sales. For example, B2B trends in social media are constantly changing. Source What are the benefits of using a content creation studio?

Content 62

Content B2B Case Study Price 62

Keyhole.co

SEPTEMBER 17, 2020

There are so many other tasks that a social media manager needs to attend to, and content creation can’t be the only one. That’s why you need a social media scheduling tool to help you create and schedule content in batches, so that you can also focus on monitoring, analytics, customer service and more.

Social Media 111

Social Media Tools Price Social Media Management 111

Oktopost

MARCH 28, 2022

Social media management platforms are now an essential part of any business’ digital marketing toolkit. Without these tools, marketers would have to scramble trying to maintain all their social media profiles individually. B2B Midsize-Enterprise. Pure social listening needs. $ paid socials)?

HootSuite 98

HootSuite Tweetdeck Social Media Management Comparison 98

Sprout Social

OCTOBER 4, 2022

It’s the easiest way to extend your reach on social, without overextending your budget. Employee Advocacy by Sprout —an employee-driven advocacy hub built into your social media management platform—makes it possible to boost reach while cutting ad costs by turning your employees into brand advocates.

Brands 83

Brands Curation LinkedIn Social Media Management 83

Unmetric

JULY 24, 2019

Given that there are hundreds of publishing tools out there, we were curious about which social media publishing tools were the most popular. We did a little bit of digging using Unmetric to see what the tweet source was for major B2B and B2C brands. Salesforce Social Studio. About this report. G2Crowd Rating: 4.1.

Publishing 105

Publishing Tools Brands HootSuite 105

Hootsuite

JANUARY 23, 2024

Hootsuite’s Social Trends Report finds that change in usage is driven by a renewed focus on ROI. Especially those focused on B2B sales. Understanding how LinkedIn results compare to those on other platforms helps you understand how best to allocate your limited social marketing resources. Try Hootsuite’s Inbox today.

LinkedIn 84

LinkedIn Tools HootSuite Marketing 84

Sprout Social

JANUARY 9, 2017

Managing all of your social media networks can be a daunting task. Knowing the best times to post on social media is even more challenging. Just ask any seasoned social media manager how difficult it is to be on top of each network. Best Time to Post on Instagram. Noon and 5 p.m.

Social Media 40

Social Media Instagram LinkedIn Social Networking 40

Keyhole.co

JANUARY 17, 2023

To help you find the perfect social media scheduling tool for your brand, we’ve put together a list of the 13 best tools we recommend using for scheduling out and automatically posting your social media content. This new feature complements Keyhole’s real-time social media analytics perfectly.

Social Media 52

Social Media Tools Price Social Media Management 52

Webbiquity SMM

DECEMBER 16, 2014

The image calls out many of the top tools and platforms across the realms of social listening, learning, and adapting, further broken out into more specific groupings like video, social curation, and service networking. 10 Reasons Why Small Business Can’t Ignore Social Media by Marketing Technology Blog.

Social Media 245

Social Media Tumblr Marketing B2B 245

Webbiquity SMM

JANUARY 24, 2017

While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. ” That’s why, as reported here previously , 88% of B2B marketers in North America use Twitter for content distribution. ” — Cent Muruganandam. 5) twazzup.

Tools 100

Tools Twitter Sample Samples 100

Sprout Social

OCTOBER 21, 2019

However, industries like software and tech have seen a lot of success with Twitter because they can curate content and pull users into their site. The simplest way to determine what social networks cater to your industry is to look at your competitors’ social media activity. Think Outside the Core Social Media Channels.

Social Media 97

Social Media Brands Social Networking Curation 97

Oktopost

APRIL 24, 2023

While that’s pretty much the digital equivalent of making the front page, there’s no telling whether that person or company is enjoying a bout of positive publicity, or a real social media crisis, until you look at what the general public is saying. The simple answer: with the right social media marketing software.

Analysis 62

Analysis Sentiment Statistics B2B 62

Webbiquity SMM

JUNE 14, 2011

Last week’s Online Marketing Summi t in Minneapolis drew an intense crowd of local agency and corporate attendees focused on learning the latest strategies for SEO and search, conversion rate optimization (CRO), QR codes, PPC, social video marketing, integrated analytics, social media measurement and more.

B2B 164

B2B Sentiment SEO Klout 164

Webbiquity SMM

MARCH 27, 2017

The number of people using social media continues to grow, usage is increasing, and more networks require attention. Pinterest is going beyond its wedding-planning-and-home-decorating roots and being embraced by leading B2B companies. Fortunately, social media management tools are increasing in number and sophistication as well.

Social Media Management 0

Social Media Management Tools Social Media Radian6 0

Webbiquity SMM

SEPTEMBER 22, 2015

As social media marketing has become ubiquitous ( 88% of marketers say social media is important for their businesses), hundreds of new tools have developed just in the past few years: tools for social media management, monitoring, measurement, automation, identifying influencers, creating graphical content, and more.

Review 100

Review Tools Social Media HootSuite 100

Keyhole.co

JULY 28, 2023

In business-to-business (B2B) marketing, social media has become a potent tool for connecting, engaging, and building lasting relationships. However, navigating the B2B social media marketing landscape requires a clear understanding of the best strategies and pitfalls to avoid.

B2B 52

B2B Company Social Media Marketing 52

Convince & Convert

JANUARY 11, 2017

Few digital marketers entirely neglect marketing analytics. The challenge is magnified in the social media realm. This tactic is called social media attribution. To get at the data, you need a robust social media management platform , such as Oktopost. But are they seizing their full power?

Social Media 60

Social Media ROI B2B Metrics 60

Rebekah Radice

SEPTEMBER 4, 2016

Plus, you can pull in any RSS feed, add them to a curated folder full of your favorite content creators, and Voila! Go through your Twitter Analytics and choose tweets that were successful the first time around. Track and measure your engagement through Twitter Analytics to see what tweets perform better than others.

Engagement 97

Engagement Twitter Hashtag Travel 97

Rebekah Radice

SEPTEMBER 4, 2016

Plus, you can pull in any RSS feed, add them to a curated folder full of your favorite content creators, and Voila! Go through your Twitter Analytics and choose tweets that were successful the first time around. Track and measure your engagement through Twitter Analytics to see what tweets perform better than others.

Engagement 60

Engagement Twitter Hashtag Travel 60