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Get Your Social Media Budget Approved with These 22 Tips, White Paper and Podcast

Pam Moore

We recently just launched a new training academy, Social Profit Factor which helps small business, entrepreneurs up to Fortune 10 brands learn how to leverage social media to truly drive real business results. Supporting Resources: How to Get Your Social Media Budget Approved (white paper). Episode Highlights.

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5 Reasons Your Social Media Marketing Program is Failing

Pam Moore

Unfortunately many small business owners and marketing teams jump on social media expecting fast results. They are quickly disappointed when what they thought was a well thought out social media strategy, campaign or program fall flat on its face. Supporting Resources: Audience Analysis Worksheet.

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Your Brand is NOT Your Logo – 5 Reasons You Need a Brand Strategy and Architecture

Pam Moore

When many entrepreneurs, small business owners and even experienced marketers in larger organizations think of the term “brand” they think of pretty colors, expensive logos, fancy graphics, Facebook cover photos, Pinterest boards and traditional tv or radio advertisements. Big difference.

Brands 167
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Why, What and How of an Audience First Marketing Strategy and Segmentation

Pam Moore

Organic reach is dwindling to zero for brands and marketers who don't have a solid marketing strategy that encompasses social, digital, content, and measurement all centered around their target audience. Why an audience first marketing strategy is required. Audience Analysis Worksheet. Not Facebook. Not Instagram. Not LinkedIn.

Strategy 166
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Twitter for Business – How to Develop Your Strategy, Plan, and Persona That Delivers Results

Pam Moore

However, the results can be amazing for those who invest time to learn and understand how Twitter can fit in within their overall marketing and business strategies, tactics and plans. 15 tips to zoom results using Twitter for business. How to develop a Twitter strategy and plan. Audience Analysis Worksheet .

Strategy 165
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Why You Need an Integrated Digital Marketing and Social Media Plan

Pam Moore

Failing to plan your integrated social media and digital marketing strategy is planning to fail! It's not a band-aid for a business with problems. If you want to succeed in business today you need to plan your work and work your plan. Start focusing on the actions and strategies that will bring real results! SoundCloud.

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Your Logo is Not Your Brand – Why You Need a Brand Architecture and Strategy

Pam Moore

In reality, the logo is the easy part and only one small yet very important component of your brand. To survive in business today marketers must know how to build a brand architecture and strategy. A good brand architecture and strategy will enable you to better share your brand story in an authentic way. Need more help?

Brands 109