Buzz Marketing for Technology
AUGUST 10, 2011
To some’s credit, they do state that sentiment alone is not enough information to derive any conclusions. With sentiment there is no such thing as accuracy, there is only agreement. And, “sentiment&# does not mean the same thing to all people in all situations. Here is a good example.
Oktopost
MARCH 7, 2022
Social listening analyzes the data regarding who published the post, what their intent and sentiment was, and the overall climate of it. Social listening also helps you keep tabs on the social media sentiment toward your company and products. Competitor Analysis. Sentiment Analysis. Conversion Rate & ROI.
Audiense
MARCH 28, 2018
Last week I read a white paper that Pulsar recently published (Pulsar is a platform that has recently been added to the list of Audiense partners). We knew there were high levels of social conversation around crypto, which we could analyze on many levels, but that analysis alone would not prove exactly who was behind the buzz.
Idaconcpts
SEPTEMBER 20, 2014
Some of the most popular metrics are reach, engagement, competitive data, and sentiment. Engagement includes comments, retweets, bounce rate, average amount of time spent on your site, white paper downloads, and video views. The number of mentions that have negative and positive connotations is your sentiment.
Oktopost
OCTOBER 10, 2022
Sentiment Analysis: An analysis of the temperment around posts about your brand. Landing pages, white papers, and other sales assets can help your partners generate more leads. Video Completion Rate: The percentage of video viewers who watch until the end.
Sprout Social
JULY 1, 2021
But more importantly, it helps guide your buyer persona, build your content strategy, conduct a competitor analysis and more. It includes social listening , where you can see what people are discussing online and evaluating your brand sentiment. Keyword research is not limited to search engines.
Sprout Social
APRIL 10, 2019
Reality check: conducting industry analysis doesn’t have to be complicated or time-consuming. Whether it’s competitor activity or trends dominating your space, industry analysis through social media provides real-time insights for businesses. The takeaway here is that social media is a prime place to conduct industry analysis.
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