Buzz Marketing for Technology

AUGUST 10, 2011

To some’s credit, they do state that sentiment alone is not enough information to derive any conclusions. With sentiment there is no such thing as accuracy, there is only agreement. And, “sentiment&# does not mean the same thing to all people in all situations. Here is a good example.

Sentiment 223

Sentiment Analysis Analytics Tools 223

Idaconcpts

SEPTEMBER 20, 2014

Businesses that have jumped on the social media train will do well to make sure that they monitor their social media efforts. Before you start monitoring your social media platform, you’ve first got to know what you should be paying the most attention to. What Do You Need to Monitor? What’s Your Budget?

Social Media 166

Social Media Sentiment Cost Energy 166

Oktopost

MARCH 7, 2022

Social listening is the act of monitoring feeds and platforms for references to your brand, products, competitors, and related keywords, and then taking the extra step to analyze and comprehend what’s being said, who’s saying it, and why, so that you can take action based on that information. Why Social Listening is Important.

B2B 155

B2B Sentiment Analysis Reputation 155

Audiense

MARCH 28, 2018

Last week I read a white paper that Pulsar recently published (Pulsar is a platform that has recently been added to the list of Audiense partners). We knew there were high levels of social conversation around crypto, which we could analyze on many levels, but that analysis alone would not prove exactly who was behind the buzz.

Analysis 89

Analysis Research Metadata Patterns 89

Oktopost

OCTOBER 10, 2022

Leverage Social Listening. Foster Community on Social Media. Engagement: The amount of people who engage with your brand across social networks. Sentiment Analysis: An analysis of the temperment around posts about your brand. Leverage Social Listening to Know Where You Stand.

Brands 75

Brands B2B SEO Influencer 75

Sprout Social

JULY 1, 2021

But more importantly, it helps guide your buyer persona, build your content strategy, conduct a competitor analysis and more. It includes social listening , where you can see what people are discussing online and evaluating your brand sentiment. Off-page SEO includes both website backlinks and social media posts.

B2B 119

B2B SEO Travel Hubspot 119

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. What would you do?

Social Media 150

Social Media Strategy Influencer Social CRM 150