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Get Your Social Media Budget Approved with These 22 Tips, White Paper and Podcast

Pam Moore

We recently just launched a new training academy, Social Profit Factor which helps small business, entrepreneurs up to Fortune 10 brands learn how to leverage social media to truly drive real business results. Supporting Resources: How to Get Your Social Media Budget Approved (white paper). Episode Highlights.

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5 Reasons Your Social Media Marketing Program is Failing

Pam Moore

Unfortunately many small business owners and marketing teams jump on social media expecting fast results. Unfortunately many are unprepared, impatient and lack a cohesive marketing, business, content marketing and brand strategy, yet wonder why they see zero return on their investment.

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Why You Need an Integrated Digital Marketing and Social Media Plan

Pam Moore

Building a human brand requires proper planning, research of your audience and how you can connect with them. Supporting Resources: Audience Analysis Worksheet (worksheet to help you prioritize your niche). How to Get Your Social Media Budget Approved (white paper). 10 Tips to Stomp Random Acts of Marketing (white paper).

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Social Media Intelligence Can Boost the Bottom Line

Proactive Report

use that old PR skill called content analysis. Content Analysis. Even with all the tools available now, and the vast amount of data you can gather, the analysis cannot be done automatically. Small Business Version. Social media research found 75,000 people in the immediate area interested in racing.

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Why, What and How of an Audience First Marketing Strategy and Segmentation

Pam Moore

The truth is that an audience first marketing strategy will help align every aspect of your social, digital, content and media spend to the needs of your audience and the goals of your business. An audience first marketing strategy you invest in researching, understanding, segmenting, and targeting your audience before you do anything else.

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Social Media Success Requires a Marriage, Not a One Night Stand

Pam Moore

In a nutshell here is what you must do… Do your research. Do your own research and make decisions based on what social networks, strategies and tactics will help you achieve your goals and enable you to best serve your audience. Supporting Resources: How to Get Your Social Marketing Budget Approved (white paper).

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Exact Steps to Get Your Digital Marketing Budget Approved and Boss On Board with Your Plan

Pam Moore

We recently just launched a new training academy, Social Profit Factor which helps small business, entrepreneurs up to Fortune 10 brands learn how to leverage social media to truly drive real business results. Time for a re-brand or simple refresh for your business or personal brand?