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nBA Pulse: a new social analytics tool

Sherrilynne Starkie

In a classic case of poacher turned gamekeeper, I was recently invited by an American PR agency to have a personal briefing about the launch of a new social media product. Pulse automatically sends an alert to identify potential crisis or positive social conversations before they go viral. Analysis of spikes.

Sysomos 333
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The Specialization of Social Media Analysis

Net-Savvy Executive

Judging from the way people are talking about it, social media analysis is segmenting into at least three subspecialties. In 2007, I asked for opinions on a generic term for social media monitoring, analysis, research, etc. Social media measurement combines aspects of the analytics and intelligence views.

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Beyond Facebook Insights: Useful Facebook Analytics Tools

Adam Sherk

It is fair to say that Facebook is getting better at providing this data itself; the latest version of Facebook Insights offers a wider range of data than ever before. Simply Measured’s Facebook Fan Page Analytics gets a gold star for clear, simple data visualization. Simply Measured. Socialbakers. SEOMoz Pro. SEOMoz Pro.

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Understanding the Nature of an Event Using Social Analytics

Techipedia: Tamar Weinberg

This is a guest post from Marshall Sponder , author of the newly released Social Media Analytics. I picked up Hubbard’s book and it nicely fits into my own framework on analytics tracking I put forward in Social Media Analytics.

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PR Monitoring and Management Tools: Which is Best? Vocus vs. Cision

Webbiquity SMM

Both provide PR and social media professionals with extensive capabilities for tracking and growing media coverage of their organizations or clients. Among their features: • An extensive database of professional journalists and social media influencers, with biographical information. So which is best?

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. First – What are the objectives? What about you?

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5 steps to measuring social media PR campaigns

Danny WhatMough

A few months ago, I gave a presentation at a PRCA breakfast seminar focusing on social media analytics. The central theme running through the talk was how to effectively put together a social media PR analytics programme that would accurately and meaningfully measure success and results. Turn analysis into action.