Convince & Convert

SEPTEMBER 21, 2010

As Charlene Li said recently, social media trades media cost for labor cost. Many social media software packages (great ebook analysis of them here) can provide highly detailed reports on the impact of social media programs. Social Media is Inexpensive False. Social Media is Fast False.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Convince & Convert

AUGUST 26, 2010

If you’re an agency that’s providing social media listening or analysis services for clients, this is even more critical of a distinction. The disheartening truth is that there is very little “standardized&# reporting available if you’re going to do social listening and analysis at the highest level.

Social Media 119

Social Media Strategy Analysis Reputation 119

Convince & Convert

APRIL 7, 2010

link] Niek Vugteveen Ignore Foursquare at Your Peril – An Analysis of Potential [link] #mobile #socialcrm [link] dM Coles Johnson Ignoring #FourSquare means ignoring who's been at your store, what they said, etc. Is it scalable to give every single mayor or person who checks in 20 times something for free?

Foursquare 150

Foursquare Analysis Consultant Mobile 150

Convince & Convert

JULY 22, 2010

Building Long Term Relationships While it’s true that the web has made building individual relationships cheaper and easier than it used to be, this doesn’t mean that businesses can necessarily expect to build deep connections with their entire customer base; in many cases, this is neither feasible nor cost effective.

Social Media 128

Social Media Strategy Influencer Case Study 128

Convince & Convert

MARCH 3, 2010

An Enormous Opportunity The huge (and expanding) reach of social media, and its relatively low cost (at least from a production fees perspective) makes it an incredibly attractive proposition for marketers. Help clients tie search success to social media through wise keyword analysis, multi-media optimization and ongoing link acquisition.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Techipedia: Tamar Weinberg

JUNE 30, 2008

Reply steaprok June 30, 2008 at 11:08 am Fantastic analysis of Plurk and Twitter. The simple fact remains that Twitter is taking a pounding on traffic and spam, raking up more and more costs with no revenue model. Again, great post. I agree wholeheartedly that they are quite different beasts. Oh, and I stole your link.

Twitter 199

Twitter Microblogging MySpace Comparison 199

Techipedia: Tamar Weinberg

JULY 29, 2010

Somehow, individuals forget along the way that costs accrue when considering the venue, food, exhibit hall, and the staff required on hand to run the event smoothly. Free is beautiful, and costs are part of life.&# At the end of the day, contrary to seemingly popular belief, the hosts aren’t the only ones pocketing the money.

Products 267

Products Consultant Price Social Media 267

Convince & Convert

APRIL 28, 2010

Maybe it has to do with the size of the item or big ticket item (cost). Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. How can you find them? link] RT @jaybaer [link] Brown Ltd.

Social Media 147

Social Media Strategy Influencer Social CRM 147

Convince & Convert

APRIL 8, 2010

The cost of textbooks and the bulk of carrying a laptop could be replaced by an iPad, without too much lost in the utility of actually having a computer in class. The cost of textbooks and the bulk of carrying a laptop could be replaced by an iPad, without too much lost in the utility of actually having a computer in class.

iPad 136

iPad Content iPhone Wireless 136

Techipedia: Tamar Weinberg

JULY 8, 2008

To succeed, they need to do the following well: Data analysis Provides holistic strategies to clients Training, presenting, and research Relationship-building and networking Outreach to online users and bloggers A social media marketer’s job never ends. Doesn’t cost them much to assist others, and they reap many return benefits.

Social Media 163

Social Media Marketing Consultant Communities 163

Convince & Convert

FEBRUARY 9, 2010

world-wide shows that just 25% of respondents said their friends and peers are credible sources of information about companies – a decline of 20% since a similar analysis in 2008. It's that sometime during the last few years, we've started to consider lying acceptable and that's been done at the cost of decreased trust.

Social Media 119

Social Media Strategy Survey Social CRM 119

Techipedia: Tamar Weinberg

MARCH 10, 2010

Even though there is a cost for entry for some of the best resources, the solutions were highly worthwhile, I explained. High costs don’t always translate to better quality. Finally, I haven’t tried it yet, but Viralheat sounds promising , especially for the cost.

Marketing 240

Marketing How To SEO Training 240

Convince & Convert

MARCH 2, 2010

ExactTarget bought @cotweet "Why the social business evolution starts today" (my analysis) [link] [link] Lauren Fernandez RT @jaybaer: Wow! ExactTarget bought @cotweet "Why the social business evolution starts today" (my analysis) [link] [link] Lauren Fernandez RT @jaybaer: Wow! Rohrs RT @jaybaer: Wow!

CoTweet 116

CoTweet CoTweet Analysis Consultant 116

Techipedia: Tamar Weinberg

JANUARY 5, 2009

Sphinn: In Depth Traffic Analysis and Advice (Blogging Fingers): Matt Jones takes a look at Sphinn in its early beta stages and gives a lot of interesting feedback. PPC Success in Five Steps (ISEdb): It’s all in your keywords, ads, landing pages , organization, and analysis, but there’s more to the article than what I just wrote!

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Convince & Convert

AUGUST 3, 2010

Good humor mixed in with a solid analysis, Jay. Build a website. Make it useful and at least moderately pleasing to the eye. link] robbunting Great post: Reading "R.I.P. 3 Ways Facebook is Killing Your Website" by @jaybaer [link] [link] Bård Lerberg 3 Ways Facebook is Killing Your Website. Haha, just kidding.

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

Good humor mixed in with a solid analysis, Jay. Build a website. Make it useful and at least moderately pleasing to the eye. link] robbunting Great post: Reading "R.I.P. 3 Ways Facebook is Killing Your Website" by @jaybaer [link] [link] Bård Lerberg 3 Ways Facebook is Killing Your Website. Haha, just kidding.

Facebook 167

Facebook Consultant Social Media Sites 167

Convince & Convert

SEPTEMBER 20, 2010

Yet… (Danny Brown) Tagged as: critical thinking , Guest Posts , judgment , noemi pollack , PR , public relations , rfps Did you enjoy this blog post? How often does an exec say “Argh, our competition is getting a lot of ink — we need a PR firm!

Social Media 115

Social Media Strategy RFP Social CRM 115

Convince & Convert

SEPTEMBER 2, 2010

I like math and analysis and reality. The tracking online (including social media) far outpaces what I had at my disposal when I was doing traditional marketing. The fuzzy numbers of TV, print, radio, outdoor and traditional PR drove me crazy. Transitory There’s literally never a dull moment in social media.

Social Media 153

Social Media Strategy Consultant Social CRM 153

Buzz Marketing for Technology

JUNE 27, 2008

The only disappointing fact is that still other companies are not taking note - they are still outsourcing, purely for cost reasons. I think you are spot on with the analysis of needing to bring customer service and community back to the core, not the fringe. Lijit Search. Comment by Cynthia on May 22, 2008 @ 10:40 pm.

Cymfony 113

Cymfony Badge Skills Comments 113

Convince & Convert

SEPTEMBER 23, 2010

It wasn’t feasible for AOL to do so itself, as the personnel cost would have been extraordinary. Here we have a new paradigm that focuses at last on relevant, personalized communications AND costs almost nothing, and yet people are still apoplectic about it taking a lot of time? It’s hard. Really hard.

Social Media 146

Social Media Strategy Energy Consultant 146

Convince & Convert

JUNE 16, 2010

Consider: low-cost item ($1) providing high-impact in a new, LARGE and un-tapped market (weddings). Low cost item (tough economy) for a large market segment (weddings) with high impact on customers (value perception). Result: A new market discovered. But the challenge isn’t to do these things. I see testimonials, etc.

Social Media 119

Social Media Strategy Mobile Consultant 119

Techipedia: Tamar Weinberg

APRIL 28, 2010

Reply Konstantin April 30, 2010 at 8:05 am Great analysis of FB’s shortages. I might actually hire a VA to do it for me…but that’s going to cost a pretty penny. Reply sam August 29, 2010 at 4:02 am Great analysis of FACEBOOK’s shortages. Thus, your name has been edited. Thank you for playing!

Facebook 277

Facebook Issues MySpace Privacy 277