Buzz Marketing for Technology

AUGUST 3, 2011

So I have been thinking about a parallel article that would apply in the social media space as people try to effectively read what is being said on mediums like Twitter and Facebook about their brand. So I ask you again – is Sentiment Making Brands Stupid? But in my estimation these firms are working on the wrong end of that equation.

Sentiment 198

Sentiment Brands Analysis Training 198

Sprout Social

APRIL 16, 2024

Even just one solid query can give a brand a rich, unbiased view of consumer sentiment. In this article, we’ll show you how to craft social listening queries that answer your burning questions on consumer preferences, sentiment and more. Millions of conversations happen on social media every day.

How To 99

How To Sentiment Template Templates 99

Hootsuite

NOVEMBER 7, 2023

You can then access all of this information in one place to get both macro and micro views of the social conversation about your industry and your brand. Social listening tools are tech products — apps and software — designed to seek out the entire social conversation about any topic you choose. Track social sentiment in real time.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Hootsuite

SEPTEMBER 14, 2023

By tuning in to the conversations that your target audience is having–both about your brand and the broader topics in your industry–you can gain valuable insights into how they think, what they care about, and what motivates them. Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Sprout Social

FEBRUARY 8, 2024

If you want to succeed as a business, you need to keep an eye on your industry through competitor analysis. Competitor mapping is the cornerstone of competitive analysis. To help visualize your competitive analysis, competitor maps contextualize your research and competitive data, enabling you to make informed business decisions.

Comparison 110

Comparison Analysis How To Sentiment 110

agora pulse

JUNE 13, 2020

Twitter seems so real-time that it’s hard to step back to see what you’ve done on the platform. Use one of these Twitter analytics tools to better analyze your performance (or someone else’s). Don’t count Twitter out. Luckily, you can choose from a variety of Twitter analytics tools to help you do this.

Analytics 204

Analytics Tools Twitter Hashtag 204

Keyhole.co

APRIL 2, 2024

With this in mind, do you need to measure brand sentiment, track industry trends, or keep up with competitors? In this case, you might consider tracking engagement metrics, brand sentiment, and conversions. Twitter: Build trust with thought leadership content and offer gated guides for more in-depth reading.

Metrics 52

Metrics Sentiment Analysis Influencer 52

Sprout Social

MAY 9, 2023

AI technologies like natural language processing (NLP), machine learning (ML), sentiment analysis and others guide decision-making, so you stay ahead of competitors and are prepared for the challenges of a dynamic marketplace. Find out how Carvel Ice Cream uses the feature to improve their response time on Twitter.

Sentiment 132

Sentiment Marketing Analysis Loyalty 132

Sprout Social

OCTOBER 18, 2023

One computer software company uses Sprout Listening to measure sentiment around their brand and products ahead of rebranding. With Listening, they uncover keywords people use about their current brand, and the social conversation after the brand shift. Apply it: Be the first to know if sentiment around your brand is rising or falling.

Examples 123

Examples Social Media Sentiment Influencer 123

Sprout Social

JUNE 26, 2023

AI customer experience is the use of AI technologies like natural language processing (NLP), text analysis and sentiment analysis to delight customers wherever and however they interact with your brand. These named entities could be people, businesses, currencies or locations and are necessary for competitive analysis.

Sentiment 105

Sentiment Analysis Patterns Price 105

Sprout Social

FEBRUARY 1, 2024

Tapping into social media conversations points to customer insights that go beyond surface-level metrics and unearth the real needs, desires and pain points of your audience. This qualitative social data reveals customer sentiments, preferences and experiences. Social listening plays a vital role in this area.

Social Media 110

Social Media Sentiment Loyalty Microsoft 110

Keyhole.co

JANUARY 17, 2024

So, when we delve into social listening, we’re exploring the “why” – the motivations and sentiments that drive the online discourse. You need to gauge and analyze the overall sentiment of online conversations related to your brand. Spotify has nailed social listening with its @SpotifyCares account on Twitter.

Sentiment 52

Sentiment Analysis Brand Monitoring Trends 52

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Brands 114

Brands Sentiment How To Analysis 114

Oktopost

MARCH 7, 2022

But in 2007, when Chris Messina introduced the hashtag to Twitter, suddenly the conversation became two-way. However, with many B2B marketers leaning heavily on LinkedIn to generate leads, and strong social listening tactics taking place on Twitter, what can B2B marketers gain by social listening? Competitor Analysis.

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B2B Sentiment Analysis Reputation 155

Convince & Convert

NOVEMBER 16, 2023

In the ever-evolving realm of social media, where platforms are both arenas for branding battles and hubs for community conversations , Twitter’s transformation into ‘X’ has become a fascinating study in corporate identity evolution. Were you in favor of X's rebrand of Twitter?

Twitter 78

Twitter Social Media Sentiment Reddit 78

Sprout Social

AUGUST 15, 2023

—not to mention brand makeovers, like Twitter rebranding to X—marketing teams are forever playing catch up. Fortunately, AI marketing techniques like sentiment analysis and machine learning (ML) enable marketers to overcome shrinking bandwidths and harness social listening for business intelligence.

Brands 85

Brands Sentiment Analysis Marketing 85

Sprout Social

JANUARY 11, 2024

In particular, measuring brand awareness helps you: Evaluate your marketing efforts Are you seeing a higher conversion rate from targeted social media ads compared to last quarter? Is the influencer partnership driving more brand mentions and positive sentiment online? These are questions you might’ve asked yourself more than once.

Brands 110

Brands How To Sentiment Metrics 110

Sprout Social

NOVEMBER 21, 2023

It’s the first step of competitive analysis that involves gathering the intelligence you need to make informed business decisions. This means you need a smart, organized strategy combined with the right competitor analysis tools. Sprout’s sentiment analysis tool can also provide insights into how customers perceive your competitors.

Sentiment 97

Sentiment Metrics Analysis Trends 97

Sprout Social

MARCH 20, 2020

We know that social listening is an incredibly powerful tool for understanding broader conversations around major events and crisis situations. During times of crisis, it’s important for brands to keep a finger on the pulse of the conversation. Analyze sentiment. Assess your brand health.

Conversation 96

Conversation Features Sentiment Tumblr 96

Keyhole.co

MARCH 9, 2023

Keyhole offers social media listening and analytics for Twitter, Instagram, Facebook, YouTube, and other online media sources all in one easy to use dashboard. Using social listening, you can conduct in-depth sentiment analysis and understand how your audience feels about your brand, certain features, or if there’s anything noteworthy.

Tools 84

Tools Sentiment Hubspot Price 84

Keyhole.co

SEPTEMBER 12, 2023

While Twitter’s basic search features help you get most of the job done, gathering highly specific information requires more — Twitter’s advanced search. So, if you’re a marketer trying to analyze their competitor’s account or if you’re trying to identify new customers, you must learn how to advance search on Twitter.

Twitter 52

Twitter Hashtag Trends Sentiment 52

Sprout Social

MAY 15, 2023

While it’s not exactly possible to read people’s minds, you can get pretty close by listening in on their social media conversations. Social media listening tools let you monitor and track social media conversations related to a specific brand or topic. You can even measure brand sentiment and quickly identify reputational risks.

Tools 112

Tools Tweetdeck Brands Sentiment 112

Keyhole.co

DECEMBER 15, 2023

Mentionlytics: A Bird’s-Eye View Mentionlytics is a social media monitoring and analysis tool that lets brands track mentions and watch for competitor performance. Sentiment analysis and reputation management: Brand management features help you understand audience sentiments about your brand and uncover ways to boost your reputation.

Sentiment 52

Sentiment Price Analysis HootSuite 52

Sprout Social

SEPTEMBER 23, 2021

From initial alerts and warnings to disaster assistance and community responses, Twitter played an invaluable role in keeping the public connected during this time of uncertainty. Twitter’s newly launched #ExtremeWeather project breaks down these findings, with data informed by Sprout Social.

Project 112

Project Analysis Hashtag Sentiment 112

Sprout Social

MARCH 21, 2019

Twitter is an excellent platform to engage with friends and follow your favorite industry experts. A great Twitter strategy requires proper analytics to understand what’s working and what isn’t. A great Twitter strategy requires proper analytics to understand what’s working and what isn’t. But there’s a good reason for it.

Analytics 105

Analytics Twitter Tools Strategy 105

Sprout Social

MARCH 24, 2020

A SWOT analysis can point you toward the answers ASAP. In this guide, we’ll break down the principles of social media SWOT analysis and how performing one can result in a more actionable social strategy. SWOT analysis is unique in that it requires you to really dig into both qualitative and quantitative metrics.

Analysis 88

Analysis Social Media ROI How To 88

Sprout Social

FEBRUARY 15, 2024

It shows that your audience is actively engaging in a conversation about your brand. Comments and replies Similar to reviews and mentions, comments and replies show that your target audience wants to engage in a conversation about you. They are passionate about what you do and want to tell people about it.

Engagement 106

Engagement Tips Loyalty Metrics 106

Keyhole.co

MAY 3, 2023

So what better way than to invite them in on a conversation? Sentiment Analysis Beyond pure quantity, it’s important to know how people feel about a topic. Keyhole is a real-time conversation tracker that provides keyword + hashtag analytics and social media analytics across platforms such as Facebook, Twitter and Instagram.

Hashtag 52

Hashtag Social Media Sentiment How To 52

Hootsuite

FEBRUARY 7, 2024

From branded hashtag campaigns to X (formerly Twitter) chats to the latest memes and trends, hashtags remain an effective way to extend your social media reach. Talkwalker Source: Talkwalker Talkwalker provides hashtag tracking tools for Instagram, Facebook, Twitter, and seven other social platforms in addition to websites, blogs, and forums.

Hashtag 91

Hashtag Analytics Tools HootSuite 91

Keyhole.co

DECEMBER 13, 2023

These are taken from Facebook, Instagram, Twitter, YouTube, Reddit pages, and even blogs and forums. Platforms supported: TikTok LinkedIn Instagram Twitter YouTube Facebook Pricing: Keyhole’s pricing starts from $63/month for individuals and small businesses. Some users report limited features , particularly for LinkedIn.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Sprout Social

SEPTEMBER 9, 2020

On Twitter, it’s estimated that 500 million Tweets are sent per day and Instagram boasts over one billion users. While some of the chatter will be irrelevant, there are countless conversations that marketers would be wise to tap into. Because the truth is, an effective marketing strategy relies on consumer voices and insights.

Organization 126

Organization Sentiment Social Media Management Analysis 126

Social Media Strategies Summit

FEBRUARY 24, 2021

It lets you discover, learn from, and get involved in online conversations about your brand, on whichever platform they’re happening. Having found where those conversations are happening and what’s being said, marketers use social listening to make smarter decisions. Cloudera Leverages B2B Social Listening to Assess Market Sentiment.

Social Media 147

Social Media Strategy Sentiment Marketing 147

Sprout Social

AUGUST 17, 2022

These types of conversations don’t typically pop up in your notifications. From competitive analysis to figuring out how to better serve your customers, monitoring serves as a treasure trove of insight. And focusing on actual customer conversations means that you can take action with confidence. The problem?

Campaign 125

Campaign Social Media Tools Hubspot 125

Sprout Social

MARCH 7, 2022

Commissioning a five-figure biannual brand perception survey—and spending multiple months on data collection and analysis—means the research you conduct will always be stale. If you’re only conducting biannual brand perception surveys, you could be missing meaningful shifts in audience sentiment. Twitter Brand Surveys.

Survey 93

Survey Brands Sentiment Template 93

Sprout Social

JANUARY 19, 2021

Where your brand comes up in industry or cultural conversations. Sprout’s Competitor Reports , available in Premium and Advanced plans, give you in-depth data around your competitors’ content performance within major social platforms, including Twitter, Facebook, and Instagram. What consumers think about your products.

Data 97

Data Sentiment API Analysis 97

Keyhole.co

NOVEMBER 6, 2022

Keyhole is a social media analytics solution allowing you to track hashtags and keywords to monitor relevant conversations online. Not only does the tool allow you to track @mentions and customer conversations across social media, blogs, and forums. Brands like Google, Alibaba, L’Oreal, H&M, and Mashable, trust Keyhole’s analytics.

Tools 52

Tools Social Media Sentiment Price 52

Keyhole.co

JULY 20, 2023

Some alternatives, like Keyhole, have the ability to track real-time mentions of your brand and sentiment analysis. The tool is excellent for trend analysis as well. Moreover, Keyhole comes with sentiment analysis and competitor monitoring features. all in one easy-to-use dashboard.

Industry 52

Industry News Google Brands 52