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Lego’s Social Media Strategy: Constructing On Collabs & Pop Culture

Keyhole.co

With millions of online followers and a vocal, active, and thriving fanbase, LEGO is at the top of its social media game. Let’s see how LEGO’s social media strategy builds on its prominence in pop culture. Here are the mindblowing number of followers on LEGO’s main social media accounts. Instagram: 10.3

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7 ways to use social media for market research

Sprout Social

To stay on top of the latest trends and maintain a more accurate pulse on your audience, you need to incorporate social media market research into your strategy. What is social media market research? Social media market research is also: Affordable. 7 market research insights you can get from social media.

Research 144
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How Companies Like Bored Panda, REI, and Vox Are Growing Their Organic Reach on Social Media

Buffer Social

Is it the end of organic reach on social media? Yes, the (average) organic reach on social media has been falling over the years. Because we’ve seen businesses, including ourselves, growing their organic reach on social media in the last few years. How to (still) get organic reach on social media.

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Link Love Monthly: Best of September 2010

SocialFish

The list below is for serendipity ; if you prefer our “Must Read&# shares about important stuff for association social media, please click here to subscribe , or click here to browse. American Family Insurance’s Troy Janisch on leaving boring behind with social media (SmartBlog on Social Media).

Analysis 165
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Hendrick’s Ministry of Transport and Brands Celebrate Wimbledon!

Audiense

Wimbledon is ruling the social media roost this week. We interrupt your Twitter feed for an announcement from #HendricksMinistry. Twitter and TV have a great partnership, and the social network is making sure that it gets more deals with different media providers. BsznrA6sHp. The Guardian. Twitter.com.

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Hendrick’s Ministry of Transport and Brands Celebrate Wimbledon!

Audiense

Wimbledon is ruling the social media roost this week. We interrupt your Twitter feed for an announcement from #HendricksMinistry. Twitter and TV have a great partnership, and the social network is making sure that it gets more deals with different media providers. BsznrA6sHp. The Guardian. Twitter.com.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Absolutely.