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Get Your Social Media Budget Approved with These 22 Tips, White Paper and Podcast

Pam Moore

We help business of all sizes earn the needed support, trust and budget so that they can begin to finally once and for all implement modern and social media marketing strategies and tactics into their business to increase measurable results. Supporting Resources: How to Get Your Social Media Budget Approved (white paper).

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Your Brand is NOT Your Logo – 5 Reasons You Need a Brand Strategy and Architecture

Pam Moore

Smart and savvy marketers also understand the importance of building a brand architecture and strategy inclusive of the brand identity with supporting visuals, language and more. Your brand is your promise and value you offer customers, your community and all who come in contact with your brand. It's community. Big difference.

Brands 167
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5 Reasons Your Social Media Marketing Program is Failing

Pam Moore

They are quickly disappointed when what they thought was a well thought out social media strategy, campaign or program fall flat on its face. Unfortunately many are unprepared, impatient and lack a cohesive marketing, business, content marketing and brand strategy, yet wonder why they see zero return on their investment. SoundCloud.

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Why You Need an Integrated Digital Marketing and Social Media Plan

Pam Moore

In addition they must continue to keep communities engaged and ensure they are servicing their customers when, where and how they want to communicate. Failing to plan your integrated social media and digital marketing strategy is planning to fail! Start focusing on the actions and strategies that will bring real results!

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Why, What and How of an Audience First Marketing Strategy and Segmentation

Pam Moore

Organic reach is dwindling to zero for brands and marketers who don't have a solid marketing strategy that encompasses social, digital, content, and measurement all centered around their target audience. Why an audience first marketing strategy is required. Audience Analysis Worksheet. Not Facebook. Not Instagram. Not LinkedIn.

Strategy 166
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Your Logo is NOT Your Brand – Marketing Brand Strategy in a Nutshell

Pam Moore

Smart and savvy marketers also understand the importance of building a brand architecture and strategy inclusive of the brand identity with supporting visuals, language and more. Your brand is your promise and value you offer customers, your community and all who come in contact with your brand. It’s community.

Brands 113
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Your Logo is Not Your Brand – Why You Need a Brand Architecture and Strategy

Pam Moore

To survive in business today marketers must know how to build a brand architecture and strategy. Your brand is your promise and value you offer customers, your community and all who come in contact with your brand. It's community. Top 5 reasons you must develop a brand strategy for your business. It's a promise delivered.

Brands 109