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10 Reasons Market Research is Critical to Social Media

Adam Cohen

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have.

Research 265
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Which News Sites Get the Most Social Media Engagement?

Adam Sherk

8 comments… read them below or add one } Jeff Domansky October 6, 2010 at 5:14 pm Adam, great analysis! To your point about also taking the size of the audience into account, just posted some extra analysis on our blog. ig Adam Sherk October 7, 2010 at 1:29 pm Great follow-up analysis Ilya.

Sites 176
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News Sites on Twitter: Who is Making the Most Impact?

Adam Sherk

There are many different Twitter analysis tools out there but I’ve seen Twitalyzer mentioned several times recently so I decided to try it out. Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company. The data point they make available without a subscription is called “Impact.”

News 165
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Social Media Super Bowl: Which Team Has More Reach?

Adam Sherk

Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company. Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

Team 150
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The Most Popular News Sites on YouTube

Adam Sherk

Help Haiti: News Sites Promote Ways to Donate Videos in Press Releases are Cool – If They Provide Meaningful Content { 4 comments… read them below or add one } The PR Coach August 31, 2010 at 7:08 pm Excellent report and analysis Adam. Hard to believe mainstream TV isn’t all over this. Might be interesting to investigate.

Sites 182
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10 Quotes on the Apple iPad and the Business of News

Adam Sherk

Again, some back-of-the-envelope math suggests they won’t.&# - Erik Sass , News Analysis: Even Apple Can’t Save Newspapers “Editors have been telling us for years that people won’t read long stories online. Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

iPad 129
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Weekly Roundup: The Long Of It

Waxing UnLyrical

Your company is merging. Granted, the title has the word “essay&# in it, but even so, it’s an incredible combination of explanation and analysis that I haven’t even been able to wrap my head around fully yet. by John Taylor. Why: OK, perhaps not uber-long (887 words). Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

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