Convince & Convert

JULY 28, 2010

Because helpfulness hasn’t historically been looked at as a marketing objective (tons of great stuff about this umbrella concept in Scott Stratten’s forthcoming new book UnMarketing – buy it ), identifying areas where help could be provided isn’t in the DNA of most companies – yet. It’s a Bird.

Social Media 148

Social Media Strategy Consultant B2B 148

Convince & Convert

AUGUST 10, 2010

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison.

Social CRM 133

Social CRM Influencer Klout Social Media 133

Webbiquity SMM

FEBRUARY 21, 2012

There have been numerous models proposed for social media and content marketing (including the Four C’s of Social Media Marketing model previously published here), but when all of the complexity is stripped away, social media marketing success comes down to two core elements: content and amplification. Online tools / apps.

B2B 190

B2B Social Media Alltop Marketing 190

Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. Fly more miles, get priority seating on an airline. Eat 10 sandwiches, get the 11th free.

Social Media 147

Social Media Strategy Influencer Social CRM 147

Writtent Blog

SEPTEMBER 19, 2013

75% of marketers don’t have the time to create custom content. MarketingProfs’ Ann Handley shared at the recent Inbound13 marketing conference that she believes effective content curation is a way to enhance a company’s existing strategy. It’s tough to define what AllTop is exactly. The platform is among the best for filtering!

Curation 87

Curation Alltop Content Paper.li 87

Bare Feet Studios

JUNE 9, 2010

This administration is heavily staffed by academics, lawyers and political types. Actually a lot of people make money via using Twitter – Guy Kawasaki and Alltop come to mind immediately. I don’t think “everyone&# is the only valuable market proposition. And having a fee solves that instantly.

Upcoming 57

Upcoming Conference Social Graph Flickr 57

Kikolani

APRIL 19, 2016

Content marketers have to wear many “hats.” This is a huge job, and it is no wonder that many businesses are abandoning their content marketing programs in favor of just plain old web-based advertising, if they can sustain it on their budgets. You may find that you even enjoy content marketing. Identifying Your Audience.

Content 60

Content Alltop Marketing Analysis 60

Kikolani

SEPTEMBER 25, 2012

As each year passes, blog marketing techniques evolve. If you’re a business, you may have the luxury of hiring an awesome Internet Marketing Company to keep up with the trends, but as individuals managing a blog for as a hobby or for profit, it’s up to you to not only maintain that blog but keep up with ways to increase traffic.

Questions 167

Questions Adsense Marketing SEO 167

Your Escape From 9 to 5

APRIL 15, 2022

Everyone needs dependable tools to get their job done. Similarly, bloggers and content marketers need tools that will produce the best results. Here is a curated list of 24 content marketers tools from content discovery, creation to delivery. Tools for Content Discovery. Tools for Content Creation.

Tools 98

Tools Content Alltop Marketing 98

Convince & Convert

SEPTEMBER 21, 2010

Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. So, I took a personal inventory and created this overview of the 39 social media tools I use daily. Objective Marketer This power-user Twitter app is the preferred vehicle for Guy Kawasaki.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Webbiquity SMM

JANUARY 10, 2011

And though a website used primarily by young people to post embarrassing pictures of themselves and by older people to share cute pictures of their progeny would seem an odd venue for selling after-shave or enterprise software, both b2c and b2b marketers have embraced the platform in droves simply due to its incredible scale and reach.

Facebook 210

Facebook B2B Privacy MySpace 210

Convince & Convert

FEBRUARY 25, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You Know Your Customers Enough to be a Social Media Hit?

Social Media 117

Social Media Case Study Strategy Study 117

Webbiquity SMM

JANUARY 5, 2016

As noted here previously, content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing. All of those marketers are creating an enormous amount of content, which is making it difficult to stand out and rise above the noise. Image credit: HubSpot. These writers face the same challenge.

Content 60

Content B2B Marketing Hubspot 60

Kikolani

JULY 16, 2010

Blogs I Follow – this is the best way to organize your commenting strategy, Alltop style. 15 blogs to follow if you want to kick ass online – these blogs cover everything bloggers need from straight up blogging tips to SEO, social media, and marketing strategies. Making Money Online / Online Marketing.

Mashup 139

Mashup Resources YouTube Campaign 139

ProBlogger

NOVEMBER 14, 2016

Explain clearly what types of guest bloggers you’re looking for (and make it clear that you want to swap content with them). Tactic #2: Influencers Marketing. You’ll find a wealth of blogs on every imaginable topic at a site like Alltop, for one. Just enter a keyword in the search box on the Alltop home page.

Google 20

Google Alltop Blogger Influencer 20

ProBlogger

NOVEMBER 14, 2016

Explain clearly what types of guest bloggers you’re looking for (and make it clear that you want to swap content with them). Tactic #2: Influencers Marketing. You’ll find a wealth of blogs on every imaginable topic at a site like Alltop, for one. Just enter a keyword in the search box on the Alltop home page.

Google 20

Google Alltop Blogger Influencer 20

ProBlogger

MAY 17, 2012

Guest blogging is currently among the most popular marketing tactics, and you can be sure find guides on guest blogging almost anywhere you go online. You can check the Mozrank of any website by using the tool at Moonsy.com. Make sure you select the “blog” option when typing in your keyword. Customrank.

Alltop 41

Alltop Technorati SEO Engineering 41

ProBlogger

SEPTEMBER 4, 2012

In addition, few other marketing channels allow you to connect so well with prospective (and current) customers as well as giving you a platform to provide readers with a ton of value. If you don’t know where to begin, I recommend browsing a few sites in your niche via AllTop. In reality, it’s just begun.

Startup 45

Startup Tips Resources Alltop 45

Convince & Convert

JUNE 30, 2010

play with the data in the super cool interactive tool below) This correlates well with a similar, but far less statistically rigorous poll I conducted one year ago asking Twitter users what they checked first in the morning, and email was preferred by 77%.

Social Media 128

Social Media Strategy Automotive SEO 128

Convince & Convert

APRIL 14, 2016

This is the content that everyone refers to when they’re looking for information: “Oh, search engine marketing? ” It’s content like this that forms the foundation of effective content marketing: a crucial component in modern day integrated marketing campaigns that cohesively drive marketing results.

Diagrams 60

Diagrams Organization Content Marketing 60

Webbiquity SMM

MAY 14, 2013

The proliferation of themes, tools and plugins have transformed blogs from mere online text collections to powerful interactive, rich-media sites that can attract, engage and educate your potential buyers. Dozens of reasons why corporate blogs still matter in B2B marketing by Content Marketing Experience.

Resources 195

Resources Tips Syndication SEO 195

ProBlogger

DECEMBER 31, 2011

Simply use sites like AllTop and Technorati , along with the blogs that you regularly read, and create a comprehensive list of the best ones in your niche. How about a marketing blog that focuses on podcasts? Try new content types to keep your blog fresh. Find out more here and start marketing your blog the right way.

Tips 45

Tips Blogger SEO eBook 45