Convince & Convert

JULY 28, 2010

Because helpfulness hasn’t historically been looked at as a marketing objective (tons of great stuff about this umbrella concept in Scott Stratten’s forthcoming new book UnMarketing – buy it ), identifying areas where help could be provided isn’t in the DNA of most companies – yet. It’s a Bird. Nothing.

Social Media 148

Social Media Strategy Consultant B2B 148

ProBlogger

AUGUST 15, 2012

In February of 2011, Google released the Panda update that took rankings away from websites with low-quality content and sites with more advertising than content. Links from a variety of different types of websites with an extremely varied usage of anchor text make for a great, natural profile. Google’s Panda update.

Blogger 42

Blogger Tools Tips Hubpages 42

Kikolani

APRIL 19, 2016

Content marketers have to wear many “hats.” This is a huge job, and it is no wonder that many businesses are abandoning their content marketing programs in favor of just plain old web-based advertising, if they can sustain it on their budgets. You may find that you even enjoy content marketing.

Content 60

Content Alltop Marketing Analysis 60

Webbiquity SMM

FEBRUARY 21, 2012

There have been numerous models proposed for social media and content marketing (including the Four C’s of Social Media Marketing model previously published here), but when all of the complexity is stripped away, social media marketing success comes down to two core elements: content and amplification. Blog posts.

B2B 190

B2B Social Media Alltop Marketing 190

Convince & Convert

AUGUST 10, 2010

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison.

Social CRM 133

Social CRM Influencer Klout Social Media 133

Kikolani

SEPTEMBER 25, 2012

As each year passes, blog marketing techniques evolve. If you’re a business, you may have the luxury of hiring an awesome Internet Marketing Company to keep up with the trends, but as individuals managing a blog for as a hobby or for profit, it’s up to you to not only maintain that blog but keep up with ways to increase traffic.

Questions 167

Questions Adsense Marketing SEO 167

Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. Fly more miles, get priority seating on an airline. Eat 10 sandwiches, get the 11th free.

Social Media 147

Social Media Strategy Influencer Social CRM 147

Bare Feet Studios

JUNE 9, 2010

Twitter recently announced they will be selling ads in the content stream and they will be demanding a cut in ads sold by others in the Twitter stream. But it seems all they can think these days is “build your user base, sell ads around the content, hope Google buys you for an insane amount.&# But very little leadership.

Upcoming 57

Upcoming Conference Social Graph Flickr 57

Your Escape From 9 to 5

APRIL 15, 2022

Similarly, bloggers and content marketers need tools that will produce the best results. Here is a curated list of 24 content marketers tools from content discovery, creation to delivery. Tools for Content Discovery. You can type in any search term to see the best performing content on that topic.

Tools 98

Tools Content Alltop Marketing 98

Webbiquity SMM

JANUARY 5, 2016

As noted here previously, content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing. All of those marketers are creating an enormous amount of content, which is making it difficult to stand out and rise above the noise. Is your Content Boring?

Content 60

Content B2B Marketing Hubspot 60

Webbiquity SMM

JANUARY 10, 2011

And though a website used primarily by young people to post embarrassing pictures of themselves and by older people to share cute pictures of their progeny would seem an odd venue for selling after-shave or enterprise software, both b2c and b2b marketers have embraced the platform in droves simply due to its incredible scale and reach.

Facebook 210

Facebook B2B Privacy MySpace 210

ProBlogger

NOVEMBER 14, 2016

Tactic #1: Content Swap. What we want is influential blogs with real readers who will read and engage with your content. This is when Content Swap becomes the best tactic to use – the one that will help you to get the most from your efforts. So, What Is Content Swap? Tactic #2: Influencers Marketing.

Google 20

Google Alltop Blogger Influencer 20

ProBlogger

NOVEMBER 14, 2016

Tactic #1: Content Swap. What we want is influential blogs with real readers who will read and engage with your content. This is when Content Swap becomes the best tactic to use – the one that will help you to get the most from your efforts. So, What Is Content Swap? Tactic #2: Influencers Marketing.

Google 20

Google Alltop Blogger Influencer 20

Convince & Convert

FEBRUARY 25, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You Know Your Customers Enough to be a Social Media Hit?

Social Media 117

Social Media Case Study Strategy Study 117

Kikolani

JULY 16, 2010

Blogs I Follow – this is the best way to organize your commenting strategy, Alltop style. 15 blogs to follow if you want to kick ass online – these blogs cover everything bloggers need from straight up blogging tips to SEO, social media, and marketing strategies. Making Money Online / Online Marketing.

Mashup 139

Mashup Resources YouTube Campaign 139

Convince & Convert

SEPTEMBER 21, 2010

Objective Marketer This power-user Twitter app is the preferred vehicle for Guy Kawasaki. I use Objective Marketer for all of my in-advance Tweets, and when I want to engage in some headline and/or time of day testing. Disclosure: Objective Marketer gave me a free account) Note: There are thousands of Twitter apps (literally).

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

ProBlogger

SEPTEMBER 4, 2012

Blogs serve as a great way to increase organic traffic and establish the all-important relationship of “know, like, trust” through the provision of free content. One of my favorite methods is to create slideshows based on existing content. On-site content + guest blogging = success. This is a big one.

Startup 45

Startup Tips Resources Alltop 45

ProBlogger

MAY 17, 2012

Guest blogging is currently among the most popular marketing tactics, and you can be sure find guides on guest blogging almost anywhere you go online. Make sure you select the “blog” option when typing in your keyword. ” Alltop : Alltop is like a more sophisticated and more organized version of Technorati.

Alltop 41

Alltop Technorati SEO Engineering 41

Convince & Convert

APRIL 14, 2016

Here’s a question for you: How effective is your content at driving traffic to your website ? Even if your content is performing well, there’s always room for improvement. Build Epic Cornerstone Content. But you can’t build long lasting links without quality content to link to. Ready to get started?

Diagrams 60

Diagrams Organization Content Marketing 60

ProBlogger

APRIL 27, 2016

Do you consider all specifics of your content and audience when it comes to promotion? The thing is, entertaining content and useful content are far from the same. When your niche is popular and loved by millions, you have no problems with content creation and distribution. compelling content to promote.

Case Study 20

Case Study Study Sites Alltop 20

Convince & Convert

JUNE 30, 2010

This has enormous implications for social segmentation, content creation, tonality, and appropriate success metrics.

Social Media 128

Social Media Strategy Automotive SEO 128

Webbiquity SMM

MAY 14, 2013

Particularly with Google’s emphasis in its recent Panda and Penguin algorithm updates on content that is fresh, compelling, unique, social, and naturally linked to, blogs have become even more essential to SEO strategies. Dozens of reasons why corporate blogs still matter in B2B marketing by Content Marketing Experience.

Resources 195

Resources Tips Syndication SEO 195

ProBlogger

DECEMBER 31, 2011

Create newsletter only content just for subscribers (makes the newsletter more worthwhile for them). Make a list of every blogger (who writes quality content) in your niche. Simply use sites like AllTop and Technorati , along with the blogs that you regularly read, and create a comprehensive list of the best ones in your niche.

Tips 45

Tips Blogger SEO eBook 45