Buzz Marketing for Technology
SEPTEMBER 8, 2010
You can go on and on about other brands (Southwest Airlines comes to mind) that have a strong mission or a strong why. Which is similar to Google in the sense that we know what and how Google does what it does but we also know their mission is to “index the worlds information&# ! Tweet This! Share this on Facebook. Share this on Reddit.
Idaconcpts
AUGUST 9, 2010
Back in the 1970′s and 1980′s every service category had its own rules of engagement with its consumer: car dealers treated you one way, fast food treated you in its own fashion, airlines were airlines, and son on. – Consumers were ok with this idea and generally accepted it. “No problem&# , he says. Tweet This!
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Techipedia: Tamar Weinberg
MAY 19, 2008
Case #2: Continental Airlines Kicks Toddler Off Plane for Talking Too Much Now this just disappoints me. An eighteen-month-old boy and his mother were thrown off a Continental Airlines flight because a flight attendant couldn’t stand the little boy saying “bye plane&# throughout her safety instruction speech.
Laurel Papworth
APRIL 26, 2011
Something bad that had only a few views suddenly jumps to millions when you tell the online community Digg to remove information ( The Hole That Digg Dug ). threatening to sue Whirlpool.net.au on behalf of 2Clix ( 2Clix Sucks ?). Law as bullying tactic rarely works, it just incenses the community.
Writtent Blog
JUNE 4, 2013
SingleGrain recommends Digg, Reddit, StumbleUpon, YouTube and Del.icio.us Virgin Airlines offered 1000 tickets at $9 several years ago – expensive, but they gained over 16k Twitter followers from the experiment. Building relationships with digital influencers should be an integral part of any viral content marketing strategy.
Bill Hartzer
MAY 7, 2009
Tony Wright of Wright IMC has extensive experience in online crisis communication and brand reputation strategy, including corporate blogging and corporate monitoring, most notably directing the online corporate reputation management strategy for American Airlines immediately following the events of September 11, 2001. www.dfwsem.org.
Bill Hartzer
SEPTEMBER 22, 2010
The Nuts about Southwest blog is the corporate blog of Southwest Airlines. If you would rather not engage in blogging, you will find alternatives that can nonetheless help you drive qualified traffic and leads for your company Internet site, as a blog might, and to obtain the search engine ranking advantages a blog might bring.
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