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Enforcement of iOS 14 Changes for Facebook Advertisers Begins

Jon Loomer

Now, only your configured events will be selectable for optimization… Any events that haven’t been configured will be grayed out… If you haven’t yet configured your events, you’ll need to do that by going to Events Manager > Aggregated Event Measurement > Configure Web Events.

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Facebook Ads and the Learning Phase

Jon Loomer

If you have multiple ad sets, the number isn’t aggregated. Four different ad sets, by country grouping. There are a few reasons why you might split out ad sets by country grouping, but one was that it allowed me to be more specific about the time of a webinar I was promoting. Used Campaign Budget Optimization.

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AI won’t replace social teams: Here’s why

Sprout Social

And 82% of that group report that those tools have already driven positive results. For you, that means less time aggregating data, and more time acting on it. To learn more about AI in marketing today, register for our The State of Social Media & AI webinar on June 1. AI gets you the insights you need in seconds.

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Why the Future of Social Community is Omni-Social

Convince & Convert

The rise of this multi-faceted approach to community was the subject of a deep, strategic Webinar I hosted recently with my good friends at Janrain (a leading provider of customer identity management and community functionality, and a Convince & Convert partner). Click for the replay of the Omni-Social Webinar.

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8 Measurement Strategies For Social Media Managers In 2024

Keyhole.co

Many social media analytics tools offer dashboards that aggregate data from multiple platforms, allowing you to compare metrics side-by-side and identify platform-specific strengths and weaknesses. Divide them into groups with similar traits. Attend webinars. For instance: What content do they engage with? Watch videos.

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Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity SMM

Register for a webinar , a seminar, or a newsletter. I could certainly see passive IT candidates exploring their options and downloading a market or salary report, attending a webinar on a topic of interest, or entering a programming contest. It builds our blog readership, our email list, our webinar attendance.

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8 Measurement Strategies For Social Media Managers In 2024

Keyhole.co

Many social media analytics tools offer dashboards that aggregate data from multiple platforms, allowing you to compare metrics side-by-side and identify platform-specific strengths and weaknesses. Divide them into groups with similar traits. Attend webinars. For instance: What content do they engage with? Watch videos.