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The Meme-ification of Instagram

Buffer Social

In particular, we’re noticing an embrace of memes — that historically unpolished, yet highly relatable category of social media content. Keep reading for examples, inspiration, and directions on the meme-ification of Instagram and how to ride the wave. Memes included. Memes are … Relatable.

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UPDATE: Customize Facebook Ad Creative by Placement

Jon Loomer

Here’s a post I recently shared to my page, complete with the associated engagement… And here’s the news feed version of the ad itself, that was customized to have a square image (it is otherwise the “existing” post)… The ad version does not display the aggregated engagement. This is a mistake.

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7 Brands With a Killer Social Media Campaign

Later

From the “how it started, how it’s going” meme to the Dolly Parton challenge, there were so many trends to get creative with. You don’t need skills in design or meme-making to start a challenge. And using a unique hashtag is key for aggregating the posts and measuring results. 2: Play Digital’s Engaging Bathtub Challenge.

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Why We Still Love Twitter

Likeable

Even a casual fan or onlooker can appreciate the zeal with which fans take over this platform during the playoffs, tweeting game clips, commentary, stats, jokes, and memes, and ultimately driving more conversation about the league. NBA Twitter is arguably the best Twitter. Knowing Its Place.

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Brand experience: Why it matters and how to build one that works

Sprout Social

These are aggregated so you get a holistic sentiment score for your brand and individual topics. They also leaned into social listening to draw inspiration for relatable content and create unique, ownable moments on social (Netflix memes).

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Confessions of a CKO: What I Should Have Done

Buzz Marketing for Technology

Track and aim to halve the aggregate amount of non value added time. Assess the aggregate cost to the organization of information (buying it, storing it, looking for it, reading it, figuring out what it means, managing it) and also the aggregate cost to the organization of not knowing -- the cost of failures (lost contracts etc.)

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22 Best Places for Finding Content to Share on Social Media

Social Media Strategies Summit

While many people may not think of Twitter as a search engine, a glance through the results for a particular keyword or hashtag can bring you everything from news to relevant memes related to your niche. You’ll find a little bit of everything on this social media site, from photos and memes to how-tos and instructional blog posts.