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4 Steps to Drive Sales with a Social FAQ | Blogging and Content.

Convince & Convert

Not in a “here’s our FAQ&# way, but in a vigorous, social media way. For B2B companies, I suggest adding a short slide presentation that answers each question, and possibly a podcast that answers all six in aggregate. I recommend answering each question with a dedicated blog post, and a video – at a minimum.

FAQ 137
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Hootsuite Hacks: 19 Tricks and Features You Probably Didn’t Know About

Hootsuite

Hootsuite Inbox is one of the easiest wins on this list: it aggregates all your DMs, comments and threads in one tab so that you don’t drop conversations, neglect customers, or miss sales opportunities. With a tagging system in place, you’ll have customized analytics at hand when it comes time to report.

HootSuite 140
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What Do We Need to Teach About Knowledge Work? | Computer Writing and Research Lab

Buzz Marketing for Technology

Adaptability, to put it in a nutshell, means being agile enough to splice new components into a relatively stable system. The black boxes we inherit from modular work, such as divisions depicted in organizational charts, teams assembled by managers, and communication systems and knowledge bases, are constantly being opened in knowledge work.

Research 190
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Personal Knowledge Management - Pollard

Buzz Marketing for Technology

The old model, which we pursued from 1994-2004, is focused on content and collection. -- the acquisition, organization & aggregation, storage and dissemination of content under organization-wide taxonomies using customized tools and containers, just-in-case it might be reusable. improvement in that employees work effectiveness.

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How to Save the World - PKM An Update

Buzz Marketing for Technology

The old model, which we pursued from 1994-2004, is focused on content and collection. -- the acquisition, organization & aggregation, storage and dissemination of content under organization-wide taxonomies using customized tools and containers, just-in-case it might be reusable. improvement in that employees work effectiveness.

How To 100
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. Or, you could just use Swix, the super slick new social media scoreboard that just works.

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10 Ways to Use Your Blog to Manage a Crisis

ProBlogger

A fire or other emergency may prevent you from accessing your email system, your office fax, or communications equipment. Your blog can provide critical media information as well as links to press releases, fact sheets, FAQs, photos, video, and everything else a reporter needs if they can’t reach a spokesperson. Voice of record.