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Must have digital skills for PR pros

Sherrilynne Starkie

They need to have SEO expertise and digital advertising know-how. And they need be bona fide social media and inbound marketing experts. This is where new industry certifications come into play, and Google Adwords and Analytics are great starting points. HubSpot and Hootsuite both offer certification too.

Skills 179
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Free Tools for Social SEO

Saying It Social

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Free Tools for Social SEO Plenty of bloggers are talking about the inevitable intersection of social media marketing and search engine optimization. I’ve bookmarked you so I can come back and see what else your giving away!

SEO 128
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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?

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Annual Social Media Budget Planning For Companies And Bloggers

SocMed Sean

2) Listening and Engagement Tools like Hootsuite, Curata, Sprout Social, Brandwatch. 6) Allocated Budget for Paid Media Advertising like Google AdWords and Facebook, Pinterest, Twitter, and YouTube ads. 2) Listening and Engagement Tools like Hootsuite, Curata, Sprout Social, Brandwatch.

Blogger 266
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Keyword Research for Blogging

Kikolani

Using Google Adwords Keywords Tool , enter one of your words (example: “blogging tips&# ). Google Keywords Adwords Tool Search. Google Keywords Adwords Tool Search Results. These tutorials are really interesting and they will give you a global vision of SEO. Market Samurai Keyword Research.

Research 142
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Organic Marketing Vs. Pay Per Click (PPC)

Saying It Social

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Organic Marketing Vs. Pay Per Click (PPC) Where do you click?? Therefore you should spend the majority of your marketing time on organic SEO methods that will keep working long after you do; and the minority on tweaking your paid methods.

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[SOLUTION] Six Tips for Managing Your Social Media Over Holiday Vacations

SocMed Sean

While that sounds like a great idea, if your business marketing depends heavily on social media, then you have to consider that taking a long break from social media might have a negative impact. You should hold a meeting with your marketing team and review your operations manual. Put good processes in place and let your team run them.