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How a social media consultant can help your business

Sherrilynne Starkie

When you figure that nine out of ten Canadian adults use social media, it’s clear where the best marketing opportunity is. The framework connects a range of communications activities covering four main categories: Owned media is digital content a business owns and has full control over, such as a website or blog.

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Must have digital skills for PR pros

Sherrilynne Starkie

They need to be able to create content across multi-formats and to write code. And they need be bona fide social media and inbound marketing experts. This is where new industry certifications come into play, and Google Adwords and Analytics are great starting points. HubSpot and Hootsuite both offer certification too.

Skills 179
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Marketing Mix Tape: Do These 6 Things to Bring More Traffic to Your Website Now

Firebelly

Each month, the phrase “SEO is dead” is searched about 210 times, providing evidence that a smattering of marketing professionals aren’t entirely sold on the benefits of using search engine optimization to increase website traffic. For each dollar marketing professionals spend on influencer marketing, they produce $6.50

Marketing 181
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Top 10 SEO Ebooks for Beginner and Intermediate Online Marketers

Kikolani

You will find all sorts of SEO e-books made by top notch companies like Searchmetrics, HubSpot, Hobo and successful entrepreneurs like Neil Patel. These e-books are a great opportunity for beginner and intermediate marketers to spike up their knowledge of Search Engine Optimization. We are starting off with the number 10 on our list!

eBook 60
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How to Create A Linkedin Strategy for B2B Brands

Social Media Strategies Summit

In today’s competitive commercial landscape, marketing professionals increasingly depend on digital channels for assistance. In the US alone, research from Statista shows that B2B marketing spend has already decreased by over 50% in early 2020. 89% of B2B marketers turn to LinkedIn for lead generation.

B2B 130
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Interview with Dave Chaffey of Smart Insights

Buzz Marketing for Technology

This week I had the pleasure of reading a new report from Smart Insights on the State of Digital Marketing 2015 and decided to dig in a bit further with an interview. 1) What do you think the biggest change to Digital Marketing for B2B firms will be in the next year?

B2B 100
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How to Sell on Instagram: A Stories Strategy That’s Generated ‘Hundreds of Thousands’ in Sales

Buffer Social

Kettlebell Kings has used educational content to build an audience of over 79,000 fitness enthusiasts on Instagram. Yet as the company grew, social media took over as the #1 way to generate new business and Instagram is now Kettlebell Kings most successful marketing and acquisition channel. Key takeaway: User-generated content.

Instagram 108