Buzz Marketing for Technology

MARCH 13, 2014

Posted in Advertising Behavioral Targeting Big Data Business Intelligence Commerce Content Marketing Conversational Marketing Conversion Optimization Customer Customer Experience Inbound Marketing Influencer Interactive Marketing Lead Generation Lead Nurturing Leadership Online Advertising Online Testing Optimization Strategy Thought Leadership.

ROI 272

ROI Data Analysis Conversation 272

Buzz Marketing for Technology

JANUARY 15, 2014

Back in 2001, when Google AdWords was just launched, I remember the day that my first pay-per-click (PPC) campaign yielded the first batch of leads for the company I was working for. Why would you spend a lot of money, resources and staff hours on mobile ads if the online or mobile experience itself frustrates, irks and turns away customers?

Mobile 243

Mobile Advertising Adwords Data 243

Webbiquity SMM

DECEMBER 19, 2017

Yet another post about 2018 B2B marketing trends? This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). . ” — 2018 Trends: B2B Marketing , Edelman. “Marketers are increasingly data-focused and data-driven.

B2B 293

B2B Trends Analysis Marketing 293

agora pulse

APRIL 10, 2019

For example, did your most recent sale come solely through a Facebook ad , or was it a combination of Facebook, Adwords, and organic search? Should you invest more in Adwords or Facebook ads? That data helps you determine your best marketing course of action and to scale your advertising accordingly. View Your Data.

Conversation 112

Conversation Facebook How To Adwords 112

Convince & Convert

MAY 29, 2018

92 percent of mobile video viewers share videos with others. Something to consider: Some tests say people respond more to square videos on mobile , while horizontal videos perform better on desktop, regardless of platform. Customers LOVE video: 85 percent of Americans watch videos online. comScore ]. Wordstream ]. Internet Retailer ].

Platform 153

Platform Campaign Video YouTube 153

Techipedia: Tamar Weinberg

JANUARY 5, 2010

How to Make Social Media Work for Non-Consumer Brands (Mashable): This is a good B2B social media article which is chock full of examples. The Jordan Rules): This is a great chart and article on the best social media channels for both B2B and B2C companies. Which approach best suits you? So what are they to do? Share This or Else!

Marketing 265

Marketing SEO Journal Engineering 265

yMarketingMatters

FEBRUARY 28, 2016

In this Part One, I recommend concentrating on and implementing the following “Must Have” tactics in 2016 to see fast, powerful and reliable results in your marketing and sales for your B2C or B2B business. Consumers Are Mobile. Consumers Are Mobile. Responsive Website & Mobile Marketing are a Must.

Social Media 100

Social Media Marketing Mobile B2B 100

Webbiquity SMM

JANUARY 17, 2011

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia.

Research 210

Research Social Media B2B Marketing 210

Convince & Convert

FEBRUARY 23, 2012

They already have the credit card data put together. It kind of gives them a slingshot effect in terms of competing, eventually, with Google AdWords. But that obviously won’t be able to work forever, the same way AdWords has 2, 5, 10, 50 different ads running at a time. They surveyed about 2,500 B2B consumers or buyers.

Social Media 119

Social Media Adwords B2B Training 119

Webbiquity SMM

JANUARY 19, 2012

gShift automatically tracks organic vs. paid vs. mobile (an increasingly important segment) traffic and goal conversions for each. Yes, you could do this from Google Analytics (GA) as well (in fact, gShift pulls a fair amount of its reporting data from GA) but gShift presents it all in one spot, attractively graphed out. URL links).

Software 140

Software Review SM2 Alterian 140

Techipedia: Tamar Weinberg

JANUARY 5, 2011

Local/Mobile Search. The Perfect Social Media Measurement Plan (Search Engine Land): Brian Massey illustrates a system that gives reliable conversion data to a spreadsheet automatically. Common B2B SEO Mistakes and How to Solve Them (Online Marketing Blog): B2B’s slow adoption of new technologies often costs them in viable leads.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Buffer Social

AUGUST 9, 2016

billion of which access the social network via mobile devices. Easier to set up than Google AdWords. If set up and managed incorrectly, it can be costly, but less so than Google AdWords. Mobile News Feed. By default, Facebook will show the ad on the desktop News Feed, mobile News Feed, and the desktop right column.

Advertising 40

Advertising Facebook URL Campaign 40

Webbiquity SMM

SEPTEMBER 8, 2010

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. How do B2B social media marketing practices differ from B2C companies? 80% of Twitter use is on mobile devices.

Research 191

Research Social Media B2B Statistics 191

Hootsuite

FEBRUARY 20, 2020

The full study also includes more easy-to-understand data visualizations and shareable graphics. 99% of users in 2019 accessed social media on mobile. 72% of B2B marketers who use paid channels online used paid social in 2019. The full study also includes more easy-to-understand data visualizations and shareable graphics.

Statistics 145

Statistics Social Media Marketing YouTube 145

Webbiquity SMM

MARCH 11, 2013

David Erickson (again) presents some interesting data on how SEO pros handle inbound marketing. 5 Killer SEO Insights from Analyzing a Billion Dollars in AdWords Spend by The Daily DEO Blog. ** 5 STARS. . - Advertising is part SEO, part audience development, part social media, and part PR.”

SEO 192

SEO Paid Search Engineering Reputation 192

Sprout Social

OCTOBER 17, 2016

Before you get started, take our quiz below, to find the network best fit for your brand based on demographic data and the type of content you’d share. Monitor Facebook Insights Facebook Insights gives you valuable data about who your audience is, what content they're engaging with and how your page is performing.

Social Media 40

Social Media Marketing Hashtag LinkedIn 40

Webbiquity SMM

NOVEMBER 28, 2011

” Or that49% of B2B journalists write blogs, and 84% are on Twiter? Content Sharing Trends in 2010 [Infographic] by Pamorama Pam Dyer reports on data from AddThis showing the top methods for sharing information from more than 300 options. 85% of B2B journalists are on Facebook. . 85% of B2B journalists are on Facebook.

Statistics 219

Statistics Research Social Media B2B 219