article thumbnail

22 influencer marketing statistics to guide your brand’s strategy in 2023

Sprout Social

To help you get an idea of what to expect from the industry, we’ve put together 22 influencer marketing statistics across six different categories. YouTube came in second at 70% and Facebook in third at 45%. Influencer marketing advertising statistics Social media advertising is also a big part of influencer marketing.

article thumbnail

23 YouTube Statistics That Matter to Marketers in 2020

Hootsuite

This year’s YouTube stats show that—spoiler alert—YouTube is still bigger than all the other social media platforms. Below, we’ve got the year’s new numbers: who’s using Youtube? YouTube user statistics. YouTube usage statistics. YouTube for business statistics. YouTube user statistics.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why Every Brand Should Have a YouTube Channel

Socialized

YouTube is a hub for video content. Many businesses post exclusively to YouTube to take benefit of many advantages that the site provides. YouTube contributes to a worldwide population. Throughout this article, we discuss why the brand has to be on YouTube. Reason To Be On YouTube as a Brand. Exposure the Brand.

YouTube 100
article thumbnail

9 Social Media Statistics Every Marketer Should Know

Likeable

To that end, we’re providing a roundup of the most important social media statistics you should know going into 2019. billion on social advertising this year, with $9.82 billion being spent on social video advertising. US marketers are expected to spend $32.18 As platforms expand commerce options, expect that number to grow.

article thumbnail

37 Sensational Facts and Stats About the Seven Most Popular Social Networks

Webbiquity SMM

70% of YouTube video views are on mobile devices. Facebook Facts and Statistics. Facebook advertising reaches 2.18 More than half (55.2%) of Facebook’s total advertising audience is between the ages of 18 and 34. More than half (55.2%) of Facebook’s total advertising audience is between the ages of 18 and 34.

article thumbnail

Best Brands on YouTube: Our Top 10 of 2019

Social Media Strategies Summit

And as social media and social advertising has become more important in marketing, the need for video as part of a content strategy has only increased. This statistic is not surprising given that 93% of the brands surveyed say they have gotten a customer as a result of video efforts on social media. Enter YouTube. Source: Lego.

YouTube 124
article thumbnail

47 Social Media Statistics Every Marketer Should Know

Later

Social media statistics can be a useful tool for informing your strategy and planning your future content. We’ve rounded up some of the most interesting social media statistics we could find, all of which will help you understand your platform, your audience, and craft content that’ll stand out: Social Media Statistics: Instagram.