Convince & Convert

FEBRUARY 24, 2010

and/or Linkedin Answers, or create a series of helpful YouTube videos ( like Coldwell Banker ). Is today the day you start integrating social media with marketing and customer service? On a near-continuous basis, consumers are asking for help making purchasing decisions.

Compete 115

Compete Conference Organization Social CRM 115

Convince & Convert

MAY 26, 2010

YouTube is the second largest search engine in the world, and yet video content continues to be under-leveraged. Other than the extraordinarily unflattering camera angle, it turned out pretty well (especially the super cool SME opening animation) 14 key points are below: Jay Baer Interview from Michael A.

Social Media 134

Social Media Consultant Video Strategy 134

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AUGUST 19, 2010

The story collection form doesn’t require a manifesto, video clip, haiku or any other content hijinks. RESMARK and Western River is enabling that with a well-timed email nudge. It gives fans an appropriate assignment. Guests type their story – upload a photo if they want – add their name and address. That’s it.

Social Media 140

Social Media Strategy Tourism Social CRM 140

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MARCH 25, 2010

New YouTube video that goes viral. You’ll be able to easier understand how these events drive social success using Swix. That’s why there’s a built-in calculator where you can input your costs (hard costs + labor costs) for each social media outpost, and the system automatically calculates your ROI. Trade show.

Social Media 117

Social Media Strategy Statistics Metrics 117

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MAY 27, 2010

I like Icerocket.com and recently mentioned it in a video, but like Social Mention for it’s more advanced features. Although Flowtown leans toward the B2C mass market culturally, I see monster B2B possibilities here. agencies, you should be experimenting with this too).

Consultant 122

Consultant Metrics Social Media Social CRM 122

Convince & Convert

MAY 11, 2010

Not in a “here’s our FAQ&# way, but in a vigorous, social media way. I recommend answering each question with a dedicated blog post, and a video – at a minimum. Remember that video is 52 times more likely to show up on the first page of Google search results, so don’t skip that part. Your LInkedin page.

FAQ 137

FAQ Content Consultant Social Media 137

Convince & Convert

FEBRUARY 23, 2010

If you’re trying to gain customers, your social program is more about content creation, influencer identification, and virality. Sample tactics include writing blog posts, sending promotional tweets, creating and posting videos, and blog commenting. – [link] (via @jaybaer) randyx123 I like your post Jay.

Social Media 117

Social Media Strategy Social CRM Company 117

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APRIL 1, 2010

On Facebook, there are just six videos total – the most recent added MORE THAN A YEAR AGO. I couldn’t believe it, given how many video assets a professional sports team has. 213 videos on YouTube , the most recent just five days ago. The videos aren’t annotated to drive traffic to Facebook.

Social Media 120

Social Media Content Analysis Sports 120

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JULY 21, 2010

The Lawyers Are Coming Social networks give people the ability to share incredible volumes of content. People are sharing photos, ideas, writings and video. You can find her on Twitter or, if you’re lucky, behind a rolling pin making a fresh pie. All that stuff?

Social Media 153

Social Media Policies Consultant Social CRM 153

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SEPTEMBER 21, 2010

The 7 Steps to Creating a Social Media Strategy Before you begin, commit to worrying about social media tools last, not first. Myspace also. Using the Forrester Social Technographics Ladder, understand how your target audience (as defined by gender, age, and geography) uses social media. Because tools will change.

Social Media 167

Social Media Strategy Consultant Conference 167

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MAY 25, 2010

Which Are You Providing I see 17 online marketing services that small and medium agencies (especially PR-focused firms) could credibly offer clients, if they made the effort to build competency: Search Taxonomy Analysis Search Opportunity Audits Search Engine Optimization (not super duper hard core SEO, but intermediate level) Blogger Outreach Influencer (..)

Marketing 123

Marketing Social CRM Conference Social Media 123

Convince & Convert

JUNE 2, 2010

In addition to their desire to be the hub of the Web, and create the greatest analytics-driven advertising platform imaginable, Facebook wants to enable our relationships to curate the world for us. At a glance, I learned that my friend and client Andy Reierson from Flint Communications shared the awesome Shaggin Wagon video from Toyota.

Social Media 133

Social Media Strategy Curation Privacy 133

Convince & Convert

MARCH 23, 2010

(If your writing sounds like someone could be saying it to you face-to-face, you have a strong sense of “voice&# in your posts) It also doesn’t hurt to mix in a video post now and again, or to make a video post available on every page, as I do over there on the right hand side.

Social Media 119

Social Media Strategy Consultant RSS 119

Convince & Convert

APRIL 15, 2010

Kodak (and thousands of other companies) are writing blogs, taking photos, uploading videos, making presentations and creating all sorts of other content. But, when the next issue is printed, unless you advertise again, the flow of new customers stops. Now, Kodak is creating their own content that looks and feels quite similar.

Content 124

Content Marketing Consultant Social Media 124

Convince & Convert

JULY 28, 2010

Sure, it’s clever outdoor advertising, but given that “where am I going to get coffee tomorrow?&# My business today has assembled an array of expertise and networked with people and businesses so I can offer help in all areas of marketing and advertising. for most business travelers, it’s also incredibly helpful.

Social Media 148

Social Media Strategy Consultant B2B 148

Convince & Convert

SEPTEMBER 21, 2010

But if you’re engaged in a social media program in an effort to go “viral&# you’re not really engaged in social media at all. You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. Social Media results can’t be measured False.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Convince & Convert

JULY 15, 2010

Who is monitoring social spaces where you don’t currently have outpost? If you are being badgered by someone that continues to post off-topic or negative comments in your space, what is the plan to engage them, and who is going to do it? If you have a Facebook page, know who is responsible for engagement.

Social Media 140

Social Media Consultant Strategy Organization 140

Convince & Convert

AUGUST 11, 2010

Since we moved down here, we've gone through my wife's heart surgery and kidney transplant, me getting fired from two jobs (people in Florida find us NYC types to be very disagreeable – don't know why) and starting my video production company. We pulled through it together and we're the better for it today.

Social Media 115

Social Media Strategy Travel Team 115

Convince & Convert

APRIL 6, 2010

How much photo and video content appears? Take your top keywords (including your company name, product name, etc.) and search for them on Google, Bing, YouTube, Twitter, Facebook, and SocialMention. What shows up in these search results? Content from your competitors?

Brands 143

Brands Content Social Media Consultant 143

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. How can we make a viral video that gets thousands of views?

Questions 160

Questions Social Media Consultant Education 160

Convince & Convert

APRIL 13, 2010

The app addresses a huge array of business and communication circumstances, including videos and a nifty tip of the day. I’m not sure whether Dale would be rolling over in his grave over the prospect of an iPhone app, but the app is incredibly content rich, and worth far more than 99 cents. It really works. Thanks for reading.Dan.

Social Media 112

Social Media Strategy Influencer Education 112

Convince & Convert

APRIL 14, 2010

But yet Geek Squad has a YouTube channel that includes hundreds of videos showing people how to do it themselves. Geek Squad Founder Robert Stephens was asked about the contradiction of a services company providing helpful videos at a conference where I spoke. I agree, helping works, selling doesn't. But what about entertaining?

Social Media 128

Social Media Consultant Health Care Questions 128

Convince & Convert

FEBRUARY 25, 2010

ThinkGeek has a robust involvement in social media, with over 68,000 followers on Twitter , 50,000 fans on Facebook and over 11,000 subscribers to their channel on YouTube , which features company-posted videos demonstrating items like their proximity-meter t-shirts and fake-blood-filled, realistically gummy heart for Valentine’s Day.

Social Media 117

Social Media Case Study Strategy Study 117

Convince & Convert

MAY 19, 2010

The shift in marketing dollars from traditional advertising mediums to the emerging media available to us via the Internet has more to do with the customers’ behavior than the seller. We want to tell you what we think about your products, services, articles, videos, audio, etc.

Social Media 137

Social Media Strategy Consultant Social CRM 137

Convince & Convert

APRIL 22, 2010

Most blogging, video content, Slideshare presentations, Squidoo lenses and content marketing of that type fits into this category. Social CRM The new telephone. “Social media&# will change customer service more acutely than it will change marketing. Whatchew Talking Bout?

Social Media 128

Social Media Social CRM Loyalty Web 2.0 128

Convince & Convert

MARCH 18, 2010

There’s a reason that some videos show up on the first page of Google, and others do not. All of these answers are knowable, and if we commit to testing and optimizing our social media efforts in 2010, we’ll go from having a social media presence, to having a social purpose that drives meaningful ROI.

Social Media 119

Social Media Strategy Consultant Publishing 119

Convince & Convert

SEPTEMBER 21, 2010

RT @mollycgaines: Social Media Monitoring Tools – How to Pick The Right One [link] (@jaybaer) [link] EOS Marketing How to pick the right social media monitoring tool – a few thought starters [link] [link] Reena Kapoor RT @jaybaer: Social Media Monitoring Tools – How to Pick The Right One [link] [link] SMM Advertising ?

Social Media 155

Social Media Radian6 Strategy SM2 155

Convince & Convert

JUNE 8, 2010

A single tweet, YouTube video, or blog post can be the spark that sets off a firestorm of controversy. Opportunities Via Context Musician Dave Carroll has been widely lauded for his “ United Breaks Guitars &# YouTube video that has now been seen more than 8.5 For a two minute video about guitar repair.

Social Media 128

Social Media Foursquare Consultant Airlines 128

Convince & Convert

APRIL 8, 2010

It’s an almost magical device that can show incredibly crisp HD video, all the audio you can handle, Web pages, books, online magazines ( Zinio is great on the iPad), newspapers, tweets, Facebook, Linkedin, and just about anything else you’d want to digest. I use my iPad instead of my iPhone, not instead of my MacBook.

iPad 136

iPad Content iPhone Wireless 136

Convince & Convert

AUGUST 4, 2010

But it’s not like social media created negativity, it just puts a magnifying glass to it. Do you know why you don’t get angry when customers call customer service and say all kinds of crazy, depressing stuff about your brand?

Social Media 130

Social Media Strategy Comments Course 130

Convince & Convert

SEPTEMBER 21, 2010

Apture is a handy plug-in that finds photos, videos, links and related content that you can embed or link to within your posts with a single click. For videos, I recently got a Kodak ZI-8 which I prefer to my old Flip because it has an external microphone jack. 100 million people use Facebook mobile every month, by the way).

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Convince & Convert

AUGUST 3, 2010

Now, the move is toward “social objects&# which are invariably smaller, more directed pieces of content. Facebook provides a way for users/consumers to interact with the brand; the website is a controlled medium that provides marketing/advertising instead of user feedback. Should be interesting to see. link] jaybaer LOL.

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

Now, the move is toward “social objects&# which are invariably smaller, more directed pieces of content. Facebook provides a way for users/consumers to interact with the brand; the website is a controlled medium that provides marketing/advertising instead of user feedback. Should be interesting to see. link] jaybaer LOL.

Facebook 167

Facebook Consultant Social Media Sites 167

Convince & Convert

SEPTEMBER 20, 2010

Daily Twitter users are 300-400% more likely to write a blog, review products, upload videos, and every other social behavior, than are non-users. In fact, the research shows that 72% of daily Twitter users write a blog, 61% write at least one product review per month, and 53% upload videos.

Social CRM 145

Social CRM Twitter B2B CoTweet 145

Convince & Convert

MARCH 2, 2010

Fundamentally, we’re entering the era of social business, where we have to start treating social media with a level of oversight and accountability. We can’t continue just tweeting randomly and hoping to make “viral videos.&#

CoTweet 116

CoTweet CoTweet Analysis Consultant 116

Techipedia: Tamar Weinberg

JUNE 23, 2010

Just a guys personal profile on Facebook Facebook makes the bold claim that they have 400 million accounts, which is a great number to a potential advertiser or business looking to jump on the bandwagon. Still, it puts Facebook ahead of MySpace. That’s what Social CRM systems are trying to solve. Not too smart.

Facebook 268

Facebook SEO Policies Groups 268

Convince & Convert

SEPTEMBER 23, 2010

Succeeding on the social Web requires daily participation. Whether it’s brand reputation management, PR and influencer outreach, customer service and social CRM, interacting with fans on a brand community, or just creating content that builds thought leadership – it all takes time. But video blog posts?

Social Media 146

Social Media Strategy Energy Consultant 146