Convince & Convert

FEBRUARY 24, 2010

and/or Linkedin Answers, or create a series of helpful YouTube videos ( like Coldwell Banker ). Is today the day you start integrating social media with marketing and customer service? On a near-continuous basis, consumers are asking for help making purchasing decisions.

Compete 116

Compete Conference Organization Social CRM 116

Convince & Convert

MAY 26, 2010

YouTube is the second largest search engine in the world, and yet video content continues to be under-leveraged. Other than the extraordinarily unflattering camera angle, it turned out pretty well (especially the super cool SME opening animation) 14 key points are below: Jay Baer Interview from Michael A.

Social Media 136

Social Media Consultant Video Strategy 136

Convince & Convert

AUGUST 19, 2010

The story collection form doesn’t require a manifesto, video clip, haiku or any other content hijinks. RESMARK and Western River is enabling that with a well-timed email nudge. It gives fans an appropriate assignment. Guests type their story – upload a photo if they want – add their name and address. That’s it.

Social Media 143

Social Media Strategy Tourism Social CRM 143

Convince & Convert

MAY 11, 2010

Not in a “here’s our FAQ&# way, but in a vigorous, social media way. I recommend answering each question with a dedicated blog post, and a video – at a minimum. Remember that video is 52 times more likely to show up on the first page of Google search results, so don’t skip that part. Your LInkedin page.

FAQ 139

FAQ Content Consultant Social Media 139

Convince & Convert

MARCH 25, 2010

New YouTube video that goes viral. You’ll be able to easier understand how these events drive social success using Swix. That’s why there’s a built-in calculator where you can input your costs (hard costs + labor costs) for each social media outpost, and the system automatically calculates your ROI. Trade show.

Social Media 117

Social Media Strategy Statistics Metrics 117

Convince & Convert

MAY 27, 2010

I like Icerocket.com and recently mentioned it in a video, but like Social Mention for it’s more advanced features. Although Flowtown leans toward the B2C mass market culturally, I see monster B2B possibilities here. agencies, you should be experimenting with this too).

Consultant 124

Consultant Metrics Social Media Social CRM 124

Convince & Convert

FEBRUARY 23, 2010

If you’re trying to gain customers, your social program is more about content creation, influencer identification, and virality. Sample tactics include writing blog posts, sending promotional tweets, creating and posting videos, and blog commenting. – [link] (via @jaybaer) randyx123 I like your post Jay.

Social Media 118

Social Media Strategy Social CRM Company 118

Convince & Convert

JULY 21, 2010

The Lawyers Are Coming Social networks give people the ability to share incredible volumes of content. People are sharing photos, ideas, writings and video. You can find her on Twitter or, if you’re lucky, behind a rolling pin making a fresh pie. All that stuff?

Social Media 156

Social Media Policies Consultant Social CRM 156

Convince & Convert

MAY 25, 2010

Which Are You Providing I see 17 online marketing services that small and medium agencies (especially PR-focused firms) could credibly offer clients, if they made the effort to build competency: Search Taxonomy Analysis Search Opportunity Audits Search Engine Optimization (not super duper hard core SEO, but intermediate level) Blogger Outreach Influencer (..)

Marketing 124

Marketing Social CRM Conference Social Media 124

Convince & Convert

APRIL 1, 2010

On Facebook, there are just six videos total – the most recent added MORE THAN A YEAR AGO. I couldn’t believe it, given how many video assets a professional sports team has. 213 videos on YouTube , the most recent just five days ago. The videos aren’t annotated to drive traffic to Facebook.

Social Media 121

Social Media Content Analysis Sports 121

Convince & Convert

SEPTEMBER 21, 2010

The 7 Steps to Creating a Social Media Strategy Before you begin, commit to worrying about social media tools last, not first. Myspace also. Using the Forrester Social Technographics Ladder, understand how your target audience (as defined by gender, age, and geography) uses social media. Myspace also.

Social Media 168

Social Media Strategy Consultant Conference 168

Convince & Convert

JUNE 2, 2010

At a glance, I learned that my friend and client Andy Reierson from Flint Communications shared the awesome Shaggin Wagon video from Toyota. Social curation at work. link] (Facebook, friendships, and voyeurism) [link] Håkon Kalbakk NO Kul video og nyskapende marketing RT @henriettehedlov: Liker du hvordan jeg ser ut i disse jeansene?

Social Media 135

Social Media Strategy Curation Privacy 135

Convince & Convert

JULY 15, 2010

Who is monitoring social spaces where you don’t currently have outpost? If you are being badgered by someone that continues to post off-topic or negative comments in your space, what is the plan to engage them, and who is going to do it? If you have a Facebook page, know who is responsible for engagement.

Social Media 142

Social Media Consultant Strategy Organization 142

Convince & Convert

AUGUST 11, 2010

Since we moved down here, we've gone through my wife's heart surgery and kidney transplant, me getting fired from two jobs (people in Florida find us NYC types to be very disagreeable – don't know why) and starting my video production company. We pulled through it together and we're the better for it today.

Social Media 116

Social Media Strategy Travel Team 116

Convince & Convert

APRIL 6, 2010

How much photo and video content appears? Take your top keywords (including your company name, product name, etc.) and search for them on Google, Bing, YouTube, Twitter, Facebook, and SocialMention. What shows up in these search results? Content from your competitors?

Brands 146

Brands Content Social Media Consultant 146

Convince & Convert

MARCH 23, 2010

(If your writing sounds like someone could be saying it to you face-to-face, you have a strong sense of “voice&# in your posts) It also doesn’t hurt to mix in a video post now and again, or to make a video post available on every page, as I do over there on the right hand side.

Social Media 120

Social Media Strategy Consultant RSS 120

Convince & Convert

APRIL 15, 2010

Kodak (and thousands of other companies) are writing blogs, taking photos, uploading videos, making presentations and creating all sorts of other content. Are you taking charge in writing blogs, taking photos, creating videos for your brand? Are you taking charge in writing blogs, taking photos, creating videos for your brand?

Content 125

Content Marketing Consultant Social Media 125

Convince & Convert

APRIL 13, 2010

The app addresses a huge array of business and communication circumstances, including videos and a nifty tip of the day. I’m not sure whether Dale would be rolling over in his grave over the prospect of an iPhone app, but the app is incredibly content rich, and worth far more than 99 cents. It really works. Thanks for reading.Dan.

Social Media 113

Social Media Strategy Influencer Education 113

Convince & Convert

JULY 28, 2010

#b2b #rentention [link] Ingrid Tappin 5 Ways to Turn Helpfulness Into Marketing Greatness [link] by @jaybaer [link] Michael Graves 5 Ways to Turn Helpfulness Into Marketing Greatness – [link] [link] Lee Riley 5 Ways to Turn Helpfulness Into Marketing Greatness #in [link] [link] Context Optional Forget the hard sell and try being helpful instead (..)

Social Media 151

Social Media Strategy Consultant B2B 151

Convince & Convert

AUGUST 18, 2010

Better question: How can we encourage existing customers to truly engage with our clients on the social Web? How can we make a viral video that gets thousands of views? Better question: How can we optimize a video so that prospective customers find it in search results? What do you think?

Questions 162

Questions Social Media Consultant Education 162

Convince & Convert

APRIL 14, 2010

But yet Geek Squad has a YouTube channel that includes hundreds of videos showing people how to do it themselves. Geek Squad Founder Robert Stephens was asked about the contradiction of a services company providing helpful videos at a conference where I spoke. I agree, helping works, selling doesn't. But what about entertaining?

Social Media 130

Social Media Consultant Health Care Questions 130

Convince & Convert

SEPTEMBER 21, 2010

And that’s only because of the alphabet soup of social networks, lifestreams, sharing sites, etc. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. What other social media fallacies do you have? It’s not hard, it’s complicated. It’s about humanization.

Social Media 152

Social Media Strategy Consultant Web 2.0 152

Convince & Convert

FEBRUARY 25, 2010

ThinkGeek has a robust involvement in social media, with over 68,000 followers on Twitter , 50,000 fans on Facebook and over 11,000 subscribers to their channel on YouTube , which features company-posted videos demonstrating items like their proximity-meter t-shirts and fake-blood-filled, realistically gummy heart for Valentine’s Day.

Social Media 117

Social Media Case Study Strategy Study 117

Convince & Convert

MAY 19, 2010

Whether it be discovered as a blog post via Google search, a video via YouTube or through an archive of indexed Tweets — we want the content we are looking for, when we are looking for it. We want to tell you what we think about your products, services, articles, videos, audio, etc.

Social Media 140

Social Media Strategy Consultant Social CRM 140

Convince & Convert

MARCH 18, 2010

There’s a reason that some videos show up on the first page of Google, and others do not. All of these answers are knowable, and if we commit to testing and optimizing our social media efforts in 2010, we’ll go from having a social media presence, to having a social purpose that drives meaningful ROI.

Social Media 119

Social Media Strategy Consultant Publishing 119

Convince & Convert

JUNE 8, 2010

A single tweet, YouTube video, or blog post can be the spark that sets off a firestorm of controversy. Opportunities Via Context Musician Dave Carroll has been widely lauded for his “ United Breaks Guitars &# YouTube video that has now been seen more than 8.5 For a two minute video about guitar repair.

Social Media 129

Social Media Foursquare Consultant Airlines 129

Convince & Convert

APRIL 22, 2010

Most blogging, video content, Slideshare presentations, Squidoo lenses and content marketing of that type fits into this category. Social CRM The new telephone. “Social media&# will change customer service more acutely than it will change marketing. Whatchew Talking Bout?

Social Media 130

Social Media Social CRM Loyalty Web 2.0 130

Convince & Convert

SEPTEMBER 21, 2010

So while I definitely measure it and use it to rank I try not to rely on it to heavily. However, you're right, I really should have included that.

Social Media 158

Social Media Radian6 Strategy SM2 158

Convince & Convert

APRIL 8, 2010

It’s an almost magical device that can show incredibly crisp HD video, all the audio you can handle, Web pages, books, online magazines ( Zinio is great on the iPad), newspapers, tweets, Facebook, Linkedin, and just about anything else you’d want to digest. I use my iPad instead of my iPhone, not instead of my MacBook.

iPad 138

iPad Content iPhone Wireless 138

Convince & Convert

AUGUST 4, 2010

But it’s not like social media created negativity, it just puts a magnifying glass to it. Do you know why you don’t get angry when customers call customer service and say all kinds of crazy, depressing stuff about your brand?

Social Media 132

Social Media Strategy Comments Course 132

Convince & Convert

SEPTEMBER 21, 2010

Apture is a handy plug-in that finds photos, videos, links and related content that you can embed or link to within your posts with a single click. For videos, I recently got a Kodak ZI-8 which I prefer to my old Flip because it has an external microphone jack. 100 million people use Facebook mobile every month, by the way).

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Convince & Convert

SEPTEMBER 20, 2010

Daily Twitter users are 300-400% more likely to write a blog, review products, upload videos, and every other social behavior, than are non-users. In fact, the research shows that 72% of daily Twitter users write a blog, 61% write at least one product review per month, and 53% upload videos. Jay Baer): [link] [link] ?????Osamu

Social CRM 148

Social CRM Twitter B2B CoTweet 148

Convince & Convert

AUGUST 3, 2010

Now, the move is toward “social objects&# which are invariably smaller, more directed pieces of content. All of these changes so quickly remind me of Myspace a few years back. Incidentally, this is why Google is so afraid of Facebook. Google has made a couple of dollars by reading and ranking Web pages.

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

Now, the move is toward “social objects&# which are invariably smaller, more directed pieces of content. All of these changes so quickly remind me of Myspace a few years back. Incidentally, this is why Google is so afraid of Facebook. Google has made a couple of dollars by reading and ranking Web pages.

Facebook 167

Facebook Consultant Social Media Sites 167

Convince & Convert

MARCH 2, 2010

Fundamentally, we’re entering the era of social business, where we have to start treating social media with a level of oversight and accountability. We can’t continue just tweeting randomly and hoping to make “viral videos.&#

CoTweet 117

CoTweet CoTweet Analysis Consultant 117

Techipedia: Tamar Weinberg

JUNE 23, 2010

Still, it puts Facebook ahead of MySpace. That’s what Social CRM systems are trying to solve. As Seen In… Social Media Backtype Brightkite Business Exchange DailyBooth del.icio.us Buzz YouTube Tamar Weinberg is a social media enthusiast with a passion for all things tech and productivity. Answers Yahoo!

Facebook 268

Facebook SEO Policies Groups 268

Webbiquity SMM

AUGUST 16, 2010

Todd Heim supplies a helpful guide to best practices for building a following on and generating traffic from social bookmarking sites like Digg, Reddit, Mixx and Propeller. HOW TO: Create Custom Backgrounds for Twitter, YouTube, & MySpace by Mashable. 6 tips for connecting with social media content by iMedia Connection.

Social Media 200

Social Media Tools Strategy Tips 200