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The 4 Marketing Metrics Mandates

Convince & Convert

Tweet There are four mandates that companies are adopting when they are examining and analyzing the success of their online marketing and social media programs. For a very long time, measuring marketing was a needle in a haystack approach, whereby we all agreed to lie to each other about data and extrapolations of it. Website stats.

Metrics 127
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Four Free Digital Marketing Tools for Non-Profits

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Free Digital Marketing Tools for Non-Profits January 24th, 2011 Tweet Guest post by Erica Holt These are frugal days, and everyone loves getting and writing about free stuff. She lives in Takoma Park, Md.,

Tools 247
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How to Make Money Online Through Blogging and Writing

Kikolani

If you are a blogger trying to make money online and the recommended powerful ways to make money with advertising, affiliate marketing, and creating products is not working out for you, then you need to focus on doing something you’re already probably good at – creating content. Find Blogging and Freelance Writing Jobs.

RSS 155
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How Google Instant Might Impact Your Small Non-Profit

Waxing UnLyrical

Image: Greig Christie via Flickr, Creative Commons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change. Pay-per-click (PPC) advertising costs might increase. I look forward to hearing from you in the comments.

Google 254
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44 Blogging Questions and Answers

Kikolani

We blog about content marketing and social media (very broad topics and very widely covered). Answer: I started with banner ads from affiliate marketing products to fill the space and added an advertiser’s page on my blog (you can see it here – [link] ). as to if advertisers will want a space.

Questions 167
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Get PR Measurement Off The Island

Waxing UnLyrical

Sure, it’s a lot easier to teach advertising value equivalencies and say that’s how to measure public relations efforts. But the true art and science of public relations measurement should get out of the marketing mix and go beyond traditional AVE metrics. This is a young guy in college, and he gets what measurement is and isn’t.

Class 134
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Weekly Roundup: The Gerald Durrell Edition

Waxing UnLyrical

Super Sunday: are you ready for some… advertising! Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? The feline theory of public relations , by Richard Bailey. Why: with a headline like that, you think I was going to pass it up? by Davina Brewer. Read All About It!

Class 144