Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. Forrester Research shows that from 2009-2014, U.S. Otherwise, good luck.

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Social Media Strategy CoTweet CoTweet 122

Kikolani

JULY 23, 2010

Cause marketing 101 – marketing partnerships between profit and non-profit organizations. The Klingon guide to online marketing – a perspecive for sci-fi fans. How social are your customers ? Making Money Online / Online Marketing. Social Media / Social Networking.

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Resources SEO GPL Mashup 129

Kikolani

JANUARY 16, 2011

Last week, I was given the opportunity to do a live question and answer session on Social Media Examiner ’s Facebook page. Social Media Examiner’s Live Blogging Q&A. Also, it’s not all about what you do on your site or your social media. Share it here!&# and link to your post.

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Questions WordPress Postrank Blogger 167

Kikolani

NOVEMBER 23, 2011

If you are a blogger trying to make money online and the recommended powerful ways to make money with advertising, affiliate marketing, and creating products is not working out for you, then you need to focus on doing something you’re already probably good at – creating content. Find Blogging and Freelance Writing Jobs.

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RSS How To Affiliate marketing Sample 155

Waxing UnLyrical

SEPTEMBER 13, 2010

Sure, it’s a lot easier to teach advertising value equivalencies and say that’s how to measure public relations efforts. But the true art and science of public relations measurement should get out of the marketing mix and go beyond traditional AVE metrics. We’ll pick up where we left off last week, discussing social media ROI.

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Class Postrank Tourism Blogroll 134

Waxing UnLyrical

OCTOBER 19, 2010

Image: Greig Christie via Flickr, Creative Commons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change. Pay-per-click (PPC) advertising costs might increase. I look forward to hearing from you in the comments.

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Google Class Creative Commons Yahoo 254

Waxing UnLyrical

FEBRUARY 6, 2011

Super Sunday: are you ready for some… advertising! “Social media&# or “social networking&# – which term is correct? Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? by Davina Brewer. from Mizz Information. Read All About It!

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Class Postrank Tourism Survey 144

Waxing UnLyrical

NOVEMBER 23, 2010

Image: jbcurio via Flickr , Creative Commons For the few who don’t know or recall, an “ advertorial is an advertisement written in the form of an objective article, and presented in a printed publication – usually designed to look like a legitimate and independent news story,” according to Wikipedia. Regardless, thanks for visiting!

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Class Blogger Issues Review 184

The Way of the Web

APRIL 7, 2011

But it’s not really marketing is it – it’s not like a homepage advert on a big website or investing thousands in a PPC campaign. I’m not a heavyweight tech blogger, and tend to be somewhere above average on most of the ranking services I’m registered on – e.g. AdAge, Technorati, Wikio, PostRank etc, etc.

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CPM Marketing Postrank NoFollow 33

Waxing UnLyrical

FEBRUARY 5, 2011

Feinberg says the most effective Super Bowl commercials are connected to a range of social media, other advertisements and promotions. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Few could accurately recall details of the commercials. Read All About It!

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Class Postrank Comments Tourism 124

Waxing UnLyrical

JANUARY 13, 2011

I always referred to it as something like “a website with dynamic content and social media capabilities.” Get Shareaholic test Filed under Public Relations , Shanan Sorochynski , Social Media | Tags: blogging , higher ed , post-secondary , Social Media , university | Comments (13) Site settings comment help?

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Project How To Class Posterous 170

Laurel Papworth

AUGUST 3, 2010

You get a new government and a new archive of information. . :) Technorati Tags: Australia , election , getup , Politics , social media , social networks , tony abbott , women , youtube Related posts Web 2.0 That’s how it works.

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Mashup Flash Mob Avatar Technorati 100

ProBlogger

APRIL 6, 2011

It’s not just “heritage media&# that’s trying to work it all out right now. Bloggers everywhere need to rethink their approaches: display advertising needs reinvention: who’s it working for? guest posting is the new content marketing. affiliate marketing: how do you pick a product and make it worthwhile? Perception.

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Blogger Brands Survey Cost 42

Waxing UnLyrical

JANUARY 26, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Like Stuff On Facebook? Apparently there are four ways marketers and brands can turn your Facebook activity into ads, as Ad Age tells us: 1. This could backfire on marketers. You read that right.

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Class Facebook Privacy Public Domain 268

Waxing UnLyrical

NOVEMBER 24, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali WOM: What’s Really Behind The Buzz November 24th, 2010 Tweet Guest post by Bryce Keane What’s the buzz? To say I knew who he was (via the London social media circuit) would be an understatement.

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Creative Commons Case Study Travel Flickr 197

Waxing UnLyrical

NOVEMBER 1, 2010

The advent of digital and social media has made this challenge far more complex and vital than ever before. So boom, they latch onto what their senior colleagues – and oftentimes the “marketing&# folk – think is “good&# measurement. It is that measurement really isnt taught. Read All About It!

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Class Education Metrics Creative Commons 258

Waxing UnLyrical

SEPTEMBER 14, 2010

This was why I was so disappointed in the Mashable article from about a month ago on “ the future of public relations and social media &# because, despite the word count, quotes from 14 PR pros (some of whom I know and respect mightily), and pretty screen shots, pretty much its entire thrust was that PR = press releases = publicity = PR.

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Press Release Class Industry Comments 266