Social Media Strategery

APRIL 23, 2012

PR isn't: Some transactional activity that's thought about only after the advertising campaign is created. Those users, demographics, markets, and audiences that you and your analysts always talk about? " Smart organizations are realizing that marketing and advertising can only take them so far.

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Social Media Strategery

JANUARY 20, 2014

For a long time, there was a perception that social media marketing was free, or at least very inexpensive. In reality, social media marketing has never been free. Most brands now know the real costs of social media marketing are not as great as the opportunity costs of bad social media strategy. billion industry.

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Social Media Strategery

DECEMBER 7, 2011

Adam Lavelle, a member of the board of the Word of Mouth Marketing Association and chief strategic officer at the iCrossing unit of Hearst, agrees. As The Cluetrain Manifesto taught us way back in 1999 (also before social media), “public relations does not relate to the public, companies are deeply afraid of their markets.”

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Social Media Strategery

JUNE 1, 2013

For marketers, these moms don’t represent just a new, sizable consumer segment, they wield a lot of influence within their families and with their friends. Marketers have to not only better understand this new segment of consumer, they have to find out how to help them. I’m barely able to make ends meet.

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Social Media Strategery

FEBRUARY 2, 2015

Pittsburgh and other mid-size cities get a bad rap in the PR and marketing industry. Where’s the PR, advertising, and marketing community in all of that? They said Pittsburgh is where you go if you can’t hack it in a bigger city or when you’re ready to slow down and take it easy. I want to prove them wrong.

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Social Media Strategery

SEPTEMBER 18, 2011

Public Relations vs. Advertising. Advertising and Public Relations have been engaged in a love-hate relationships for decades. For years, advertising has been the big brother in this often tenuous relationship. For years, advertising has been the big brother in this often tenuous relationship. Earned media vs. Paid media.

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Social Media Strategery

MARCH 11, 2012

I was spending just as much time, brainpower, and energy trying to make changes internally and take the organization new places as I was on the client delivery and marketing tasks that I was being paid to do. However, as I've alluded to here before, being a change agent at the tip of the spear can be exhausting.

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Social Media Strategery

MARCH 3, 2011

Facebook’s objective is to get everyone on the planet on Facebook and then advertise to them. Higher Education alone is a $400 billion dollar market, with Lifecycle engagement representing a $7 billion dollar a year effort by our nation’s institutions. Facebook isn’t focused on organizations like universities.

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Social Media Strategery

MARCH 29, 2015

According to a 2013 Forbes survey , 68% of CMOs and marketing executives put integrated marketing communications ahead of “effective advertising” (65%), when they were asked what the most important thing is that they want from an agency. you’ve got an integrated marketing team. Here’s the thing. Here’s the thing.

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Social Media Strategery

MARCH 1, 2010

But now, with social media such a huge part of public relations , advertising, marketing, sociology, and even biology , it’s becoming even more important that the next generation not only understands how to use social media, but how to use it for more than just organizing fraternity mixers or keeping in touch with your classmates.

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Social Media Strategery

AUGUST 18, 2010

Company promotions and advertisements were broadcast through television, magazines, billboards and the occasional internet banner. Now, fast forward five years and advertising is now found on social media sites such as Facebook, Twitter and YouTube, making everyone’s lives a lot easier. That area has totally shifted!

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Social Media Strategery

DECEMBER 5, 2020

Over the last decade, PR pros became enamored with words like omnichannel, PR-led creative and disruptive marketing. Harboring dreams of Cannes Lions and huge marketing budgets, agencies pivoted resources toward consumer marketing. The pendulum will swing back toward those sexy consumer marketing programs yet again.

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Social Media Strategery

OCTOBER 12, 2008

In private sector markets commerce, entertainment and advertising, the “social web&# serves the purpose of generating transactions. Brands historically promoted network involvement through advertising into social portals – that is now starting to change. When working together they are hybrid networks.

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Social Media Strategery

NOVEMBER 30, 2008

It is a method of communications, a channel not unlike or more or less important than public relations, customer relationship management, advertising, corporate communications and the like. 101 , buy-in , marketing , social media , web 2.0 Forrester’s recent report about the growth of the market has earned plenty of blog pick up.

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Social Media Strategery

AUGUST 8, 2010

Not whether that’s the Chief Marketing Officer or the Director of Public Affairs or the Community Relations Lead, but actual names of people. The best person right now might be Joe over in Marketing, but what if Joe leaves the organization? Social media must be a part of your total integrated marketing. The Whole. :

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Social Media Strategery

JANUARY 21, 2010

From an entrepreneurial perspective, I’d like to see GovFresh evolve into a sustainable business, through sponsorships, partnerships, advertising, consulting, events or all of the above. I do Web, marketing and social media consulting ( [link] ), but put a lot of effort into GovFresh. I hope we can help change that.

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Social Media Strategery

FEBRUARY 22, 2015

Last month, two of that book’s authors, Doc Searls and David Weinberger, created the “ New Clues ,” an updated perspective on how the Internet affects marketing, PR and technology. Integrated marketing involves a lot more than simply bringing the SEO guy to the meeting. It’s do or die time for PR.

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Social Media Strategery

APRIL 7, 2012

Why are marketers and PR pros doing everything they can to eliminate the most beneficial part of social media – the people? Integrating social media into your public relations and marketing strategies can be difficult and if you haven't already done it, it's only going to get harder.

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Social Media Strategery

JUNE 13, 2016

I’m telling you this so that I can tell you this – I really hate content marketing. Well, let me rephrase – I hate what marketers have done to content marketing. Content marketing used to represent the new era of marketing – a less offensive, less intrusive, and more useful way of advertising. search it out.

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