Sherrilynne Starkie
DECEMBER 20, 2020
Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge.
Sherrilynne Starkie
DECEMBER 20, 2020
Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge.
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Sherrilynne Starkie
AUGUST 29, 2018
And, we see how women are leading the world of content marketing. An Interactive Advertising Bureau (IAB) survey earlier this year found that podcast revenues topped $314 million in 2017, an 86 percent increase from 2016. Top 5 Content Marketing Influencers and Experts are women. The post Top five: Women rule content marketing!
Sherrilynne Starkie
OCTOBER 15, 2018
Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. For Paid Media, we recognize the company is a not-for-profit enterprise, so advertising budgets are small.
Sherrilynne Starkie
JANUARY 2, 2018
When you figure that nine out of ten Canadian adults use social media, it’s clear where the best marketing opportunity is. Paid media includes social media advertising, sponsored stories and native ads. Google Adwords and Analytics certifications are fundamental to online advertising and data insight.
Sherrilynne Starkie
AUGUST 15, 2018
I first heard of Advertising Value Equivalency (AVE) very early in my agency career, way back in the 90s. The report explains: “Earned Media Value is the equivalent cost of advertising that would garner the same amount of exposure as postings mentioning a brand campaign, based on followers and a US$5 CPM (cost-per-mille).”.
Sherrilynne Starkie
JUNE 29, 2014
Related posts: Analytics: what matters to content marketers? Featured Headline Marketing Social Media Internet marketing Marketing and Advertising newBrandAnalytics Sysomos' The demonstration I saw highlight three interesting features: Early detection and warning system. Analysis of spikes. Volume spike analysis.
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