Ignite Social Media
JANUARY 21, 2021
In the middle of 2020, Facebook began to raise the alarm on iOS updates and its impact on Facebook advertising. After the policy rollout, advertisers will only be able to optimize and report on up to eight (8) events per domain. As only the highest-prioritized completed event will be reported (e.g.,
Jon Loomer
MARCH 27, 2022
It has to do with unranked events. My custom report consists of about 30 metrics in all, from standard Facebook ads metrics to standard events and custom conversions. Ranked and Unranked Events. This, of course, assumes that you have ranked your events (you can rank up to eight). You aren’t alone. An Example.
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Ignite Social Media
AUGUST 31, 2021
2020 also made a significant impact on the state of social media , evolving trends, and what the world deems important in life and from brands. Here’s a look at a few of the social media trends of 2021 that top organizations are capitalizing on this year: . The data backs up this trend as well. People Love to Shop Small.
Sherrilynne Starkie
DECEMBER 22, 2013
Our whitepaper: Key trends of 2013 is our gift to you for the holidays. In it, we take a look back at the important new trends, metrics and benchmarks that will inform digital communications strategies into the New Year. Featured Headline Social Media 2013 trends Marketing and Advertising White paper year in review'
Ignite Social Media
FEBRUARY 9, 2021
While most brands spent the majority of their big game advertising budgets on TV spots ( though there were some changes this year ), others took to social media to engage fans and promote their brands. Within this post, we’re breaking down some of the notable social media trends from this year’s event.
Jon Loomer
FEBRUARY 21, 2024
While I was preparing my slides for Social Media Marketing World about the changes related to targeting and optimization over the years, it struck we why so many advertisers struggle with understanding how their role has evolved with targeting: There’s a messaging problem. It could make or break your advertising.
Ignite Social Media
JULY 27, 2020
Most social platforms offer a snippet of code advertisers can place on their websites that offer benefits such as enhanced targeting, tracking, and insights. And it’s probably because of this trend, there is an uptick every year with users on LinkedIn (it’s slow but steady). registering for an event, submitting contact info).
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