Remove Advertising Remove Eventful Remove Focus Group Remove Sentiment
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6 Potentially Wildly Inaccurate Observations about Tostitos and Social Sentiment

Convince & Convert

Sentiment Graph for a Talking Bag. Especially in a highly subjective arena like advertising, tastes vary widely. Sentiment may even out in short order. Twitter is a living focus group. Sentiment scoring remains an inexact science. Hell, 12.7% Powerful mechanism.

Sentiment 115
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6 Potentially Wildly Inaccurate Observations about Tostitos and Social Sentiment

Convince & Convert

Sentiment Graph for a Talking Bag. Especially in a highly subjective arena like advertising, tastes vary widely. Sentiment may even out in short order. Twitter is a living focus group. Sentiment scoring remains an inexact science. Hell, 12.7% Powerful mechanism.

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The Emotion found in Social Data

Buzz Marketing for Technology

Some might, but the vast majority of people who share content, post comments, or offer sentiments and opinions online do so because they are in what Andrew Jeavons of Survey Analytics calls “the point of emotion.” Ideal Customer Persona – made with Social Data Some advertising agencies charge you hundreds of thousands of.

Data 222
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How to use voice of customer data to improve your customer relationships

Sprout Social

After looking through the data, you might conclude that the recipe is off or that the dish isn’t being advertised enough so customers don’t know about it. For example, if you’re interested in knowing how a live music event was for an attendee, having people conduct surveys on site will garner more results than following up weeks later.

Data 124
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The pros and cons of social media

Sprout Social

Now, social media has gone from a “nice to have” to a “must-have” for businesses, as it has become a core place for audiences to connect, get updates on current events and capture moments. And connecting with your audience goes further than making sales—it builds community, which can save you advertising bucks in the future.

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Best of #SMAZ – Blogging Tips, Social Media ROI, & SEO

Kikolani

One of my goals for 2010 is to attend some events / seminars / conventions pertaining to blogging and social media, and today was a great start as I attended the Social Media Arizona event in Tempe. The excitement of the day started an hour before the event actually did. Almost Not Making It. Social Media Strategy.

ROI 114
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How to assess which cultural moments are right for your brand to act on

Sprout Social

These periods of high engagement are typically brought on by a real-time event or the onset of a new trend. It’s no wonder brands are eager to hop on these opportunities for cultural advertising. Your core values should serve as a north star for all your marketing efforts, including your cultural advertising plays.

Brands 114