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How Meta Automation Rewrites the Rules for Advertisers

Jon Loomer

Has Meta advertising become so turnkey that they could easily complete it internally? Or have the roles and responsibilities of an ad agency evolved — and are both companies and advertisers slow to adjust? These are questions we’re beginning to hear in our community , and it’s not surprising. Anyone can do it!”

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Difficult Decisions in Difficult Times

Jon Loomer

When should you lower your ad spend or stop advertising entirely due to a drop in advertising effectiveness or overall revenue? These are questions that many businesses and advertisers are facing right now. Here are a few things to consider when it comes to these difficult questions. Should You Stop Advertising?

CPM 198
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Social Media Marketing During COVID-19: March 23 Update

Ignite Social Media

We also sampled some of our clients’ costs for paid advertising and we’re finding that cost is down and efficiency up. Client D saw a 46% decrease in CPM, a 51% decrease in CPC and a 51% decrease in CPLPV. Brands that aren’t answering those questions are getting skewered in social media posts. Draft those responses.

CPM 175
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Buzzwords Decoded: 32 Social Media Marketing Terms Explained

Ignite Social Media

What does CPC mean? CPC stands for Cost Per Click. It’s a very common metric for paid social advertising. What does CPM mean? CPM is short for Cost Per Mille or the cost for every 1,000 impressions your ad receives. Getting 1,000,000 views with paid is just a question of budget. What does KPI mean?

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Facebook Account Optimization and Organization Techniques

Jon Loomer

Facebook has been more volatile lately, and for many advertisers, it’s difficult to pinpoint what’s causing the mixed results. Most Facebook advertisers have their own system of optimization and organization, but in my experience, “system” is a loosely defined term. Is my CPC going up/down? Definitions.

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Quality Traffic Test #2: The Impact of Meta Ads Placement

Jon Loomer

While I was confident in the results, some people questioned whether they were misleading because I used all placements. CPM is at least 2X higher across the board. One crazy thing is that CPC is the same for Landing Page View and Quality Visitor optimization. I saw it as an opportunity to run another test.

Eventful 197
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19 Social Media Metrics That Really Matter—And How to Track Them

Hootsuite

But the question you should be asking is not , “How many net new followers did we get last month?” Cost-Per-Click (CPC). Cost-Per-Click , or CPC, is the amount you pay per individual click on your sponsored social media post. Instead, look to your CPC. Cost Per Thousand Impressions (CPM). STEP 2 : Check it often.

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