Social Media Strategery
MARCH 1, 2018
In exchange, all we ask is you provide us with a list of partners we can contact to see if they’re interested in purchasing advertising in the issue. Thanks to the popularity of native advertising and the shrinking of editorial departments, this pay-for-play approach is becoming more prevalent, and sadly, more accepted.
Social Media Strategery
APRIL 3, 2014
For years, marketing, advertising, and public relations folks fought over budgets, scopes of work, ownership, and talent. The traditional buckets of marketing, advertising, and public relations seem so quaint now. Weber Shandwick created MediaCo , a new unit focused on content marketing, native advertising, and digital media buying.
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Social Media Strategery
NOVEMBER 24, 2014
Now that brands can pay to secure native content in The New York Times, The Atlantic, and the Wall Street Journal that achieves similar (if not better) statistics as traditional editorial content, the value proposition of a PR pro has to change. Public Relations brunner future marketing native advertising pr public relations'
Social Media Strategery
OCTOBER 3, 2018
No one talked about social “content.” It became another place for brands to push out advertising. Other things happened: Conversations gave way to content. The only thing early adopters of social media had in common was the desire to create change. These conditions applied: People were people, not fictionalized digital personas.
Social Media Strategery
MAY 25, 2013
You’ve just graduated with a degree in communications, advertising, PR, or marketing, and have joined the thousands of other grads in competition for hundreds of entry level jobs and internships. What types of content did you share? It’s a tough market out there and I don’t envy the position you’re in at all.
Social Media Strategery
JANUARY 20, 2014
Sure, there aren’t usually any hard costs required to set up social media accounts, but someone is still had to create the content, engage in the conversation, monitor and manage those conversations, etc. Content marketing, the creation and distribution of content to attract leads and generate sales, has become a $118.4
Social Media Strategery
APRIL 23, 2012
PR isn't: Some transactional activity that's thought about only after the advertising campaign is created. Yet, businesses continue to try to take the easy way out clumsily advertising, optimizing, and marketing to these people like they're switches that can be turned on and off if we hit the right levers.
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