Ignite Social Media

APRIL 17, 2017

In addition, ComScore and Nielsen are enlisted to ensure that the ads purchased are delivered to the intended audience. These metrics matter to advertisers. With the amount of dollars spent on social advertising, $1.3 billion this year projected on Twitter, it’s imperative that ad dollars are not going to waste.

Metrics 84

Metrics Instagram Video comScore 84

Social Media Marketing

APRIL 23, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 165

Social Media Tumblr Authentication comScore 165

agora pulse

DECEMBER 17, 2019

The older millennials through to the boomer generation have a higher disposable income, have less financial burdens, and are more open to advertising than younger (perhaps more jaded) users. ComScore predicts that in 2020, half of all online searches will be performed with voice search technology. This isn’t bad news for marketers.

Social Media 82

Social Media Authentication comScore Social Media Management 82

Proactive Report

SEPTEMBER 14, 2009

ComScore’s latest data about advertising online shows that social networks are garnering ad dollars from pretty much everyone except big brands. I would expect that once this addiction to clicks is broken, more of the major brand advertisers will utilize this channel more effectively.&#. Much more so than advertising.

Social Media 58

Social Media comScore Brands Loyalty 58

Proactive Report

APRIL 23, 2010

. “Smart online marketers have also been using social search for other reasons including competitive research and opportunistic content marketing through social keyword trends,&# says Lee Odden on the TopRank Marketing blog. Experiment with keyword advertising on social media sites.

Social Media 74

Social Media comScore Paid Search Yahoo 74

Sprout Social

MAY 10, 2019

According to a 2016 study released by Comscore and YouTube, 35% of the 2,940 respondents selected YouTube as their “one preferred provider,” while just 19% chose TV. Just like general online search trends, YouTube usage predominantly happens on a mobile device, with that total now amounting to more than 70% of all watch time.

YouTube 111

YouTube Strategy B2B Marketing 111

Proactive Report

SEPTEMBER 14, 2009

ComScore’s latest data about advertising online shows that social networks are garnering ad dollars from pretty much everyone except big brands. I would expect that once this addiction to clicks is broken, more of the major brand advertisers will utilize this channel more effectively.&#. Much more so than advertising.

Social Media 53

Social Media comScore Brands Loyalty 53

Akamai Marketing

FEBRUARY 9, 2011

The recent release of ComScore’s Digital Year in Review provides detailed information on search and advertising. The recent release of ComScore’s Digital Year in Review provides detailed information on search and advertising. Resources: Download the entire ComScore Digital Year in Review here.

comScore 156

comScore Review Klout Marketing 156

Hootsuite

MARCH 2, 2020

Together, they’ll give you a sense of how Pinterest’s user stats compare with other platforms, which advertising tools drive the best ROI, and what’s trending in search. Pinterest also attributes its growth to an increase in demand from new advertisers and advances in its conversion optimization products. Still, more than 79.4

Statistics 145

Statistics Marketing HootSuite Advertising 145

Diva Marketing Blog

JUNE 17, 2009

Anita Campbell, Small Business Trends , has a great definition. Boomers The Baby Boomer generation maybe late in getting to this party but according to comScore there are about 16.5 That was my experience too when I presented social media marketing to an advertising class at UGA. TweetChats. and what is a tweetchat anyway?

comScore 40

comScore Social Networking Social Media Flickr 40

Techipedia: Tamar Weinberg

JULY 1, 2010

There is a trend among many new (and even old) bloggers. You should know that using some types of ads like Kontera (contextual advertising) and the likes on your blog will irritate a large percentage of your readers but using AdSense the right way will not affect your blog.

Analysis 226

Analysis Domain Name Blogger Adsense 226

ProBlogger

MARCH 15, 2016

This dependency on mobile technology is largely driven by our addiction to social media networking, underpinning the single biggest trend affecting marketers in the coming year. Here are four key trends that your blog or business should consider using to gain a competitive edge: 1. Mobilise . Get Appy . Stalk like a tiger .

Social Media 34

Social Media comScore Small Business Mobile 34

Webbiquity SMM

OCTOBER 8, 2013

Guest blogger James Barnett offers helpful tips for using Facebook, Twitter, Pinterest and blogging to run PR campaigns at live events, for example, on Twitter: “Use hash tags (#) to stay on topic with trends and create a buzzword around your brand. Don’t skimp on this and expect a junior person to take it on and run it”).

Social Media 207

Social Media ROI B2B Marketing 207

Webbiquity SMM

FEBRUARY 7, 2012

Dan Nelms dives into a Comscore report which found that although Facebook engagement is increasing (the average time spent on the site per user per month increased from 4.6 2011 Insane Mobile Marketing Facts & Trends by Bit Rebels. Among the trends: paid search is projected to grow 15% in 2012 and 2013, followed by 13% in 2014.

Statistics 190

Statistics Research Social Media B2B 190