What the ComScore Digital Year in Review means for small biz marketers
FEBRUARY 9, 2011
The recent release of ComScore’s Digital Year in Review provides detailed information on search and advertising. ComScore suggests that the reason for decline in this area is increased reliance on mobile communication such as texting and if you’ve ever seen a 15 year old send a 30-word text in less than 5 seconds, this won’t be a surprise to you. All Rights Reserve
4 trends for online coupon sites in 2013
JUNE 15, 2013
A recent Comscore- Pulse of the Online Shopper study (June 2013), shows that “consumers want more choices when shopping online.” ” Of course more choices lead to comparison. The mobile and social channels seem to play a vital role in the way consumers shop, and the study also offers interesting insights: ” 47% respondents (of the. Digital Insight
Social Networks See Majority of Traffic Coming From Mobile
The Realtime Report
APRIL 9, 2014
” A new report from the comScore Data Mine compares desktop vs. mobile usage for Facebook, Twitter, Instagram, LinkedIn, Pinterest, Tumblr, Vine and Snapchat. The other networks are also seeing higher traffic and time spent from mobile devices, and comScore predicts the divide between mobile and desktop use will only continue to grow.
The Mobile Commerce Chicken And Egg Conundrum
NOVEMBER 30, 2016
Their consumers don't follow the macro trends, growth, usage and penetration of smartphones. Mobile devices accounted for one-third of every sale on Cyber Monday, and according to a comScore report, they also accounted for 20% of the $84.3 comscore. This was a big week for shopping. Unless you have been living under a rock in North America, we had both Black Friday and Cyber Monday take place this past week. Obviously, this is even-more closely monitored, as it also provides a peek into the wealth of nations. Well, we're spending. but how are we buying? Impressive. Period.
The Panic Over Pinterest
APRIL 28, 2012
million in January says comScore." The article continues: "'The numbers show slowing user growth, (the) negative impact of redesign and declining buzz level on Google Trends ,' IDC analyst Karsten Weide says." comscore. google trends. banneradvertising comscore economicvalue facebook googletrends idc instagram karstenweide linkedin marketresearch mediaproperty newspaper onlinemetric onlinenewspaper onlinespaces pageview pinterest socialnetwork socialslam twitter usatoday webanalyticsBy the time you read this, Pinterest may be doomed. facebook.
A Simple Workflow for Keyword Research for Content Planning
JULY 9, 2013
Most editorial teams employ basic keyword research tactics as part of their daily routine, such as using keyword tools to refine word choice or monitoring trending topics for real-time opportunities. Steps 1-3 are best accomplished through a mix of institutional knowledge, brainstorming, keyword and trend tools and competitor research. Google Trends. Step 1: Pick a topic.
Mobile – from Strategy to Implementation
APRIL 16, 2014
Along with looking at how your audience consumes your information, it’s important to look at the macro level on environmental mobile research that’s available from a variety of sources such as ComScore and the Pew Research Center. The data from ComScore around the new digital consumption pattern is particularly interesting when considered through the lens of the digital omnivore.
Top Magazines on Google+ Have Larger Fan Base But Less Engagement Than On Facebook
The Realtime Report
AUGUST 28, 2012
By November 2011, comScore reported that 15.2 But despite the impressive numbers, Facebook outperformed G+ as measured in likes, shares and comments for the 10 largest Google+ magazine communities — the brands listed above and ELLE, Martha Stewart Living, Entertainment Weekly, InStyle and Motor Trend. million U.S. visitors spent an average of 5.1 visitors. Engagement?
Editorial SEO Tactics for the Newsroom
JANUARY 12, 2011
Take advantage of trending topics and hot searches – regularly monitoring search and social media trends provides insight into what users are looking for, discussing and sharing right now. There are a variety of free search and social trend tools available and the data is useful both for keyword targeting and for discovering content opportunities.
Once Upon a Time With Klout….The Final Chapters
DECEMBER 10, 2011
Yet another interesting and in my opinion ludicrous comparison Joe Fernandez the CEO of Klout makes is the one he makes with the Neilson Report and Comscore. What he does not tell us is that neither Neilson or Comscore reports can’t be compared with the so called “data” you may see on a Klout profile. Beware of the Pied Piper on Social Media. That we had power.
4 Social Media Trends for Business in 2010
JANUARY 22, 2010
pamorama marketing, life, social media Home About Bookshelf Links Contact 4 Social Media Trends for Business in 2010 by Pam Dyer on January 22, 2010 Share StumbleUpon, Twitter, FriendFeed, Facebook, Digg, Xing… The list keeps growing as social media becomes intertwined in the daily lives of brands and consumers. While it’s easy to get caught up in the specific new technologies that are constantly emerging, companies should focus on business trends and themes in 2010. link] andreas04: close to attraction [.] 4 Social Media Trends for Business in 2010 (pamorama.net) [.]
Google+: The New Kid on the Block, but is it Too Little, Too Late?
Techipedia: Tamar Weinberg
AUGUST 11, 2011
In June, comScore reported that one out of every six minutes is spent on a social network. WYTC is a blog dedicated to reporting the latest trending news topics to spark a conversation among readers. This is a guest post by Shannon Evans Suetos. We live in a time where we learn more about our friends and family through Facebook updates than through any other form of communication.
21 of the Best Social Media Marketing Guides of 2013 (So Far)
OCTOBER 8, 2013
Guest blogger James Barnett offers helpful tips for using Facebook, Twitter, Pinterest and blogging to run PR campaigns at live events, for example, on Twitter: “Use hash tags (#) to stay on topic with trends and create a buzzword around your brand. The use of social media and social networks for marketing has rapidly advanced in the past few years from the “should I do it?”
Will India See a Rise in Digital PR?
DECEMBER 11, 2013
India now has nearly 74 million Internet users , according to a recent ComScore report. With this shift in the media landscape to digital platforms, digital PR needs to catch up to the trend. Debates/discussions on Google+ Hangouts , and live chats on Facebook or Twitter have become new promotional trends. We republish it with minor edits and updates. Sixty two! ABP Pvt.
33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far
AUGUST 28, 2012
David Rabjohns says that the top five questions Fortune 500 companies are asking about social media are: • Where are people talking about my brand? • How should I change my messaging? • How much buzz do I have vs. competition/trend? • How do they feel about us vs. the competition? Writing that “According to comScore’s State of the U.S. ” Don’t be one of those brands.
Analysis of Five Top Blogs and What You Can Learn from Them
Techipedia: Tamar Weinberg
JULY 1, 2010
There is a trend among many new (and even old) bloggers. However, comScore, the leading internet marketing research firm recently did a study on Kontera In-Text ads and found among other things, that we’re actually one of the least disruptive ad formats. In blogging, however, we all know that there is nothing like overnight success and you will only get what you put into it. Clearly!
20 Top Twitter Monitoring and Analytics Tools
APRIL 26, 2010
It detects growing trends in real time, identifies breaking news, and monitors specific keywords. The goal behind this project is to develop algorithms to find trends about what is making people happy in real time by using Twitter data. It provides awesome stats about your trends for tweeting and following. How is your brand perceived? Wide reach. Direct feedback. Share URLs?
Top Blogging Statistics: 45 Reasons to Blog
APRIL 25, 2013
Whether you are a small business owner just learning nuts and blots of blogging magic or already a blogging guru, you need to keep abreast of the most important blogging trends if you want to succeed in your blogging efforts. Tweet (Source: comScore ). Tweet (Source: comScore ). Wondering if you need to set up a blog ? Tweet (Source: NM Incite ). 2) 81% of U.S. times/month.
This Week in Social Media – 4/24/2013
Social Media Marketing
APRIL 23, 2013
Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. A roundup of relevant links affecting our industry. These are those links. The U.S.
Four Social Media Game-Changers to be on the Lookout For
MARCH 15, 2016
This dependency on mobile technology is largely driven by our addiction to social media networking, underpinning the single biggest trend affecting marketers in the coming year. Here are four key trends that your blog or business should consider using to gain a competitive edge: 1. The trend: Internet access via mobile has overtaken PCs. But it seems we have a new contender.
7 Social Media Tactics Your 2013 Budget Needs to Succeed
JANUARY 7, 2013
Specifically, research by Shop.org, comScore, and The Partnering Group found that 70 percent of consumers click through on a retail blog to the firms website and 68 percent of consumers use YouTube to browse and research products. Social Media, Mobile, and Content Marketing: 4 Trends That Rocked 2012. ); //. Marketing News & Expert Advice. ClickZ Awards. ClickZ.asia. SES Events.
Full Visual Integration
FEBRUARY 20, 2013
web sites overall by Comscore. Like lots of hot new trends though, infographics have gone through a phase of over-use, where people have tried to turn everything into an infographic, which actually takes planning and skill. With apps like SnapChat, we’ll see new suggested uses of images which will influence our behavior and start new trends. The second is abuse.
This Week in Social Media – 7/24/2013
Social Media Marketing
JULY 24, 2013
Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. Facebook’s Q2 earnings show mobile growth, U.S. These are those links. and 1 p.m.
How Women Use Social Media [Infographic] | pamorama
JULY 12, 2010
link] Danita Becker Women have become an increasingly powerful force in online social networking and ecommerce and it'll be interesting to see how this trend affects influences media communication and even business trends in the near future. I'm also curious about what factors help or harm the harnessing of male attention online. Fashion/beauty/shopping comes in fifth.
Why Mobile Content Strategy is Important to PR
DECEMBER 24, 2014
In June, at the State of the Internet Webinar, comScore presented data indicating mobile users would surpass desktop users in 2014. In October 2014, comScore provided data to Internet Retailer that showed that 52% of the time consumers spent online occurred within smartphone and tablet apps. For daily updates on PR and tech trends follow me on Twitter. And they were right.
The Medium Is the Method
JUNE 23, 2014
On a larger scale, those channels must evolve frequently to remain prescient in the face of fast moving trends, such as integrating contextual data, visual media consumption, widespread spamming based on their systems, and more. percent of Americans owned a smartphone, according to Comscore. Stasis in tactical approach is the fastest way to make oneself irrelevant. Doubt me?
Global Social Media Usage Patterns
JANUARY 6, 2011
European Social Media Trends , Trendstream (Sep 2010). Brazil Top Social Networking Sites in Brazil , comScore (Aug 2010). Italy Analisi del ruolo dei Blog nell’informazione di attualita , Liquida / Human Highway (via Vincenzo Cosenza ) (Nov 2010) If your view has been dominated by US trends, you should be interested, too. Global view. Dec 2010). Dec 2010). Regional view.
Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2
FEBRUARY 7, 2012
Dan Nelms dives into a Comscore report which found that although Facebook engagement is increasing (the average time spent on the site per user per month increased from 4.6 2011 Insane Mobile Marketing Facts & Trends by Bit Rebels. Among the trends: paid search is projected to grow 15% in 2012 and 2013, followed by 13% in 2014. We’re all hungry for data. hours to 6.3
35 Great Social Media Infographics
MARCH 3, 2010
link] 52.131598 4.646723 Dit bericht is geplaatst in Social Media, Trends en ontwikkelingen. pamorama marketing, life, social media Home About Bookshelf Links Contact 35 Great Social Media Infographics by Pam Dyer on March 3, 2010 Share Here’s a collection of terrific social media infographics that might come in handy. Most of these have been scaled down or cropped. Donut Marketing 12.
Search Engine Optimization Job Opening: Ecommerce SEO
APRIL 18, 2011
He/she is charged with optimizing various site elements, including site structure, linking, and keywords, as well as effectively reporting on both qualitative and quantitative trends for ongoing SEO efforts. – Report on and analyze site & traffic trends (via Google and Yahoo Analytics). – Surface and effectively communicate trends and key metrics in digestible format/dashboards for management. – Analyze website performance, trends and click stream path activity to provide data driven business insights leading to improvements to the website experience.
5 Essential Spreadsheets for Social Media Analytics
FEBRUARY 15, 2012
Top Stories Photo & Video Galleries Top Lists Trending Topics Twitter YouTube Facebook iPhone Google Video More Topics. Trending Stories. Instead of being able to view a trending topic chronologically, the program takes public tweet data and uses pattern based analytics to categorize trends within trends. Trend Setter Intermedia. Trending Videos. ComScore: Social Universe Still Quickly Expanding [STUDY]. 1. Trending Topics. trending. Trending. People Recommended Mashable Staff More people. Fetch Twitter Search Results.
100+ Social Media Monitoring Tools
OCTOBER 31, 2010
Beevolve Track consumer-generated media, understand sentiment, identify emerging trends and use the resulting insights to improve products, marketing, sales and service. Blogpulse BlogPulse is an automated trend discovery system for blogs. It applies machine-learning and natural-language processing techniques to discover trends in the highly dynamic world of blogs. Analytic.ly
When Black Friday Comes
Small Business Mavericks
NOVEMBER 23, 2011
comScore says that day has been moved to either Green Monday (the second Monday in December) or the Tuesday after. If these trends are any indication, this could be another record year, but which day will be the biggest shopping day of the season? This weekend is the weekend that every Internet marketer and every offline marketer will be looking at to determine the state of the economy overall and the state of their business. We all know that Black Friday, the day after Thanksgiving, is the biggest shopping day of the year – off line. Are you ready? Why is that?
Pining Your Hopes On Social Media
JUNE 12, 2012
If your QSR franchise is already using Twitter or Facebook to reach people instantly on the web you should then focus your attention to the latest social media trend: Pinterest. Facebook and Twitter came out of nowhere and so too has Pinterest, to the tune of almost 12 million unique monthly visitors; users are on Pinterest more than Twitter and other social media outlets other than Facebook and Tumblr, according to comScore research. Today, I’m discussing pinning your hopes on social media. Enjoy! . They also want their opinions to be heard and treated with respect.
12 Reasons to Use Social Media to Grow Your Business
JUNE 1, 2010
Find new customers through your company profile: Your company profile is a great opportunity for you to post regular updates on your activities and about important news and trends in your industry. Companies are increasingly using social tools to monitor conversations about their products, competitors, and industry, and engaging with their customers to build strong relationships. Good stuff!
25 Compelling Reasons to Blog for Business Yesterday
JULY 16, 2013
Marcus Sheridan believes blogging saved his business for multiple reasons, a phenomenon he refers to as “sharpening your sword.” It’s a metaphor for the research and thought which go into quality content creation , which include the following benefits: You’re continually researching trends and new developments. Have you heard that 90% of companies are using custom content for marketing?
The Social Habit: Who Uses Social Media and How
JUNE 22, 2010
In fact, the time spent of online users on these social media networks is an indicator that a new trend is going on and shows where most people are engaging nowadays and this basically points everyone on where marketing should go at some extend. The study compares the behavior and demographics of frequent users of social media to those of the population at large. said: [.] link] [.] said: [.]
Social Media From A to Z: A Glossary
JUNE 30, 2010
The term has become popular with businesses, authors, and journalists as shorthand for the trend of leveraging the mass collaboration enabled by Web 2.0 Groundswell : Groundswell is a social trend in which people use technologies to get the things they need from each other, rather than from traditional institutions like corporations. But never fear! site (e.g. Internet websites.
Social Media Metrics Superlist: Measurement, ROI, & Key Statistics Resources
MAY 15, 2009
Social Media and PR Measurement Trends to Watch in 2009 From Proving the Value of Public Relations: Predictions for 2009 in the world of measurement for social media and PR. Top Social Media Sites of 2008 (Facebook Still Rising) From TechCrunch: Brief useful summary of Comscore’s Worldwide traffic stats recently released for November 08 (so these don’t include December). Thanks!
40 Social Media Blogs You Should Be Reading
DECEMBER 16, 2009
But given how quickly the landscape is changing, keeping up to date with the latest trends can be a challenge. Some offer advice about how to leverage social media to your advantage, while others keep you current on the latest trends. I’ve included an excerpt from each blog’s About page to give you some idea about what each one covers. Digital Buzz : Featuring the latest digital ad campaigns, hot new Web sites, interactive marketing ideas, virals, industry news, social media, insights, and other great digital trends from all over the world. Blonde 2.0′s great stuff.