Facebook Ads Bidding Guide: Optimized, CPC, CPM and Daily Unique Reach
Jon Loomer
MAY 5, 2015
Advertisers struggle with the seemingly limitless options when optimizing Facebook campaigns. This blog post is meant to help answer the question regarding which bidding method should be used and when. But it is a good starting point for advertisers unsure how to begin. Optimized for Clicks (CPC). Clicks (CPC).
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