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Facebook Ads Bidding Guide: Optimized, CPC, CPM and Daily Unique Reach

Jon Loomer

Advertisers struggle with the seemingly limitless options when optimizing Facebook campaigns. This blog post is meant to help answer the question regarding which bidding method should be used and when. But it is a good starting point for advertisers unsure how to begin. Optimized for Clicks (CPC). Clicks (CPC).

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What You Need To Know About Programmatic Advertising For 2019 And Beyond

Social Media Strategies Summit

Programmatic advertising channels are rapidly becoming the most important medium for US advertisers and the world at large. In 2019, US advertisers are expected to spend nearly $60 billion on programmatic advertising. What is programmatic advertising? How does programmatic advertising work? Source: Choozle.

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Split Test: Which Optimization Leads to the Most High-Quality Traffic?

Jon Loomer

One of my biggest battles with Facebook ads over the years has been driving high-quality traffic when promoting a blog post. The vast majority of advertisers are trying to get sales or leads from their ads. And while I do that, too, my blog is also important. I excluded anyone who already read the blog post that I was promoting.

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7 Keys to Facebook Advertising Success

Jon Loomer

I host a near-monthly free webinar called the Keys to Success, where I break down the details of when Facebook advertising does and does not work. Many advertisers have unrealistic expectations that ads will or should always work — or they should be easy. But advertisers love to get cute here with their bids.

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Tips & Best Practices for Reddit Ads

Ignite Social Media

Advertisers are starting to allocate more of their marketing dollars to Reddit. If you’re interested in joining the conversation, here’s what you need to know about Reddit’s current advertising offerings. In 2019, Reddit shifted from a CPM to a CPC buying model. Advertisers have the option to allow for comments on the ads.

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The Complete Pinterest Advertising Guide to More Valuable Ads

Sprout Social

Maybe you share pieces of your blog content with quality images and organize them by topic (marketing or sales, etc). You’re charged just like a regular cost-per-click (CPC) ad. Pinterest Advertising Ad Types. There are several ways of advertising on Pinterest. How to Advertise on Pinterest.

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13 Inspiring Real Estate Facebook Ads Examples [2023]

Hootsuite

Nope, there’s no top secret strategy here: Advertise your latest and/or coolest listing. Bonus: How about saving a ton of time advertising your new listings and open houses on Facebook? Bonus: Get the Facebook advertising cheat sheet for 2022. Then, consider mobile behavior. They’re the ones that reach the right people.