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5 Strategies to Build a Network of Bloggers and Journalists

Waxing UnLyrical

Here are a few ways to find topically relevant sites: Follow blogrolls. Interact with them on Twitter, comment on one of their blog posts, or even just retweet one of their tweets to let them know you are paying attention. Do you have a great community building strategy? Find directories ( alltop.com , technorati ).

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. It’s about humanization.

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Social Media Chat Tuesday, July 21st

Adam Cohen

My topic for this week is “ Social media AND… “ If you have been a subscriber here you know that I look at social media tactics as informed strategies leveraging deeper understanding of a brand’s most valuable customers and prospects – truly integrated into other forms of marketing. More about this blog here.

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I Will Not Write About Old Spice

Adam Cohen

a thousand cuts :: adam cohen's blog About Blogroll Contact a thousand cuts conversations about social media and interactive marketing by adam cohen 16 JUL I Will Not Write About Old Spice Posted by: adam / Tags: Advertising , Isaiah Mustafa , Old Spice , Social Media , Television , YouTube / Comments: View Comments I will resist the urge.

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10 Reasons Market Research is Critical to Social Media

Adam Cohen

Brian Solis has a terrific series starting this week on the changing marketing, advertising and communications, where he adds a 5th P: People. Understanding the Current and Future Market Conditions Market research is a core part of any business strategy – in this case meaning researching markets. kevinertell Great post, Adam.

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Organic Marketing Vs. Pay Per Click (PPC)

Saying It Social

No matter how much paid advertising you have done or how much you have spent, it NEVER helps your organic search engine rankings. No matter how much money you’ve spent on advertising in the past, there are never any future freebies. eMarketer reports that consumers force retailers to adopt social strategy.

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Now People Can Join Your Facebook Fan/Business Page via SMS/Text.

Saying It Social

The best part is you can incorporate this method with your offline advertising. Please remember, if you have your current FB URL linked in your blog, email signature, website, etc etc… you will need to find all instances of the link and change to your new URL. Have a local radio spot? if yes, please explain.

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