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This Week in Social Media – 4/17/2013

Social Media Marketing

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. In the U.S.

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Data Mining: The Ultimate Guide to Niche Analysis

Viper Chill

Ice Rocket Trend Tool. The Ice Rocket Trend tool is interesting in that it gives you an idea of how popular certain topics are around the web over time periods of up to three months. I first came across the benefits of this tool when I started advertising on Facebook. Google Trends. Quantcast Visitor Demographics.

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SXSW: Mark Zuckerberg Keynote (the edited liveblogged version)

Techipedia: Tamar Weinberg

Here we go with the highly-talked-about keynote presentation at South by Southwest… Just like an Apple keynote, they tried to build up some serious momentum for this event. I think that’s a really important trend in the world. Lacy : The world of advertising is changing. Lacy : When you compare Web 1.0 and Web 2.0,

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Why Customer Service Should Be in Your Social Media Marketing Strategy

Techipedia: Tamar Weinberg

Social media is a fantastic way to bring that neighborhood business charm back to a increasingly dispassionate world. Buzz YouTube Tamar Weinberg is a social media enthusiast with a passion for all things tech and productivity. She provides consulting in internet marketing and manages Community Support & Advertising at Mashable.

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Advice for a New Internet Marketer (or How to Spot Internet.

Techipedia: Tamar Weinberg

Pay Per Click Marketing : PPC is another search engine marketing strategy that utilizes contextual advertising; based on a search query or the content of a web page, ads will appear. Social Media Marketing : In social media marketing, you are tasked with leveraging the social space through its media to market your products.

Marketing 240
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Fifteen Years of Online Social Interactions

Techipedia: Tamar Weinberg

in 1995), advertisers are now paying for programs so that we can use them and enjoy the applications without shelling out a dime, and web services providers are seeing the value of being free for users by monetizing their sites instead with ad revenue. Tamar is also the author of The New Community Rules (July 2009).

MySpace 101
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The Future of Blogging: I Had to Tell You This

Viper Chill

Now, bloggers have access to trending analytics data so they can predict which hot topics they should be writing about next. It’s a guide on building sites which withstand any search, social or platform changes. He also contributed to what I call padding , which is now popular on news websites. Seriously, that was it.

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