The Realtime Report

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Social Media News Ticker: Twitter Ad Retargeting, Google ‘+Post Ads,’ Apple Buys Topsy

The Realtime Report

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Google+, Twitter, Tumblr and Apple: Facebook. and… Apple?! Social Media News Ticker ad retargeting Apple Facebook Google mobile ads social media analytics Tailored Audiences Topsy Tumblr Twitter'

Apple 149
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Coca-Cola Is #1 Brand In Social Media Impressions

The Realtime Report

Coca-Cola was the #1 brand in social media impressions – with nearly twice as many mentions as #2 brand Apple – in July 2012. is the world’s largest advertising marketplace, according to MediaPost , but it generated only 44% of social media brand impressions in July. Apple – 761,162,000.

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Would You Sacrifice Your Privacy For A $5 Gift Card?

The Realtime Report

Location analytics startup Placed convinced those people to download a mobile app that tracks them wherever they go, 24/7, in exchange for accumulating $5 and $10 gift cards over time, as well as being eligible for drawings of bigger ticket items, like an Apple iPad. Related Stories Apple Debuts iBeacon Location Technology in U.S.

Privacy 164
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The Average Social Media Privacy Policy Takes an Hour to Read

The Realtime Report

Instagram, Apple, and Facebook’s privacy policies each take over 17 mins to read. Ironically, most companies advertise their platforms as 13+, which is 2–3 years younger than someone in 10th grade. Google’s privacy policy contains 7,837 words—which is more words than the US Constitution contains. Here’s How We Got Our Numbers.

Policies 116
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Social Media News Ticker: Facebook Acquires LiveRail, Twitter Acquires Tap Commerce

The Realtime Report

With FbStart, Facebook hands out goodies to mobile app makers – Facebook has accepted hundreds of small companies to a new program that gives developers access to services such as app testing and user research; only companies that already have apps up on the Google or Apple app stores are eligible to participate (WSJ).

News 173
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6 Must-Do Strategies for Increasing Brand Awareness and Visibility

The Realtime Report

If you want to build your brand to compete with some big brand giants – think Coca Cola or Apple – you need to establish a strong brand awareness strategy. Make your social media posts and advertisements relevant, engaging, eye-catching and enjoyable. Using The Right Strategies to Increase Brand Awareness.

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6 Must-Do Strategies for Increasing Brand Awareness and Visibility

The Realtime Report

If you want to build your brand to compete with some big brand giants – think Coca Cola or Apple – you need to establish a strong brand awareness strategy. Make your social media posts and advertisements relevant, engaging, eye-catching and enjoyable. Using The Right Strategies to Increase Brand Awareness.